Home, Lifestyle & Travel Marketing Agency

Marketing For Home, Lifestyle & Travel Brands.

Furniture, homewares and stays take time to choose. We use search, paid media and email to bring buyers back when they’re ready to buy or book.

SOUP works with Australian and international homewares, furniture, outdoor living, accommodation and travel brands, running SEO, Google Ads, social and email as one program.

Get A Free Marketing Audit See Our Results
SMeta Ads Manager
Campaign result
Return on ad spend
29X
▲ Social
Shopping and Performance Max
High intent product searches
Google
Live
Prospecting creative
Inspiration led audiences
Meta
Scaling
Browse abandonment flows
Long consideration windows
Email
Live
Purchases year on year
+178%
through SEO
A senior-led, award-winning agency growing home, lifestyle and travel brands
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Lifestyle Clients Say.

5.0 ★★★★★
They come with solutions, not problems.
Co-Owner, Bay Gallery Furniture
Verified on Clutch
Read the Full Review
5.0 ★★★★★
We have been more than happy with their service.
Director, Online Pet Store
Verified on Clutch
Read the Full Review
4.5 ★★★★☆
I can ask them anything related to ads and socials, and they respond extremely fast in a very helpful way.
Marketing & E-commerce Director, Bands of Courage
Verified on Clutch
Read the Full Review

Home, Lifestyle & Travel Case Studies.

Results for brands selling considered, lifestyle purchases.

29X
Coops and Cages logo
Return on ad spend, Coops and Cages
SocialRead The Case Study

Social built around product use and lifestyle imagery for a backyard and pet housing brand.

+178%
Bay Gallery Furniture logo
Increase in purchases year on year, Bay Gallery Furniture
SEORead The Case Study

An SEO program that grew online furniture purchases year on year.

+49%
Riparide logo
Increase in purchases quarter on quarter, Riparide
Google AdsRead The Case Study

Google Ads restructured around booking intent for a holiday accommodation platform.

10.7
Somerzby logo
Return on ad spend, Somerzby
SocialRead The Case Study

Social scaled profitably for an Australian outdoor and pet products brand.

How Shoppers And Travellers Decide.

A sofa, a holiday or an outdoor setting is rarely bought on impulse. Customers save ideas, compare options, read reviews and come back several times before they commit.

We plan for that whole window. Social and creator content spark the idea, search captures the research, and email and remarketing bring customers back when they are ready to buy or book.

See What We Do
Inspire

Get on the mood board

Social · Creators · Pinterest
29XROAS
Research

Win the comparison

SEO · Google Shopping · Reviews
+178%Purchases
Buy or book

Close the sale

Email flows · Remarketing
+49%Purchases

Shorten Long Consideration Windows

Browse, cart and price drop flows keep your products in front of customers through weeks of research, so fewer sales are lost to forgetting.

Compete With Big Retailers

Category and collection SEO, plus sharp Shopping feeds, help independent brands rank and sell alongside national retailers.

Smooth Out Seasonal Peaks

We plan budgets around peak seasons, sale events and travel periods, then build owned channels that keep revenue steadier between them.

Home, Lifestyle & Travel Marketing Services.

Channels planned around how lifestyle purchases are researched and made.

Ecommerce SEO

Category, collection and product page SEO that captures customers researching furniture, homewares and outdoor living.

+eCommerce SEO+Category Pages+Product Schema

Google Shopping And Search

Shopping, Performance Max and search campaigns built on clean product feeds and margin aware bidding.

+Google Ads+Performance Max+Feed Optimisation

Social

Meta, Pinterest and TikTok campaigns that put your products in real homes and real destinations.

+Facebook Ads+Pinterest Ads+Catalogue Ads

Email And SMS

Klaviyo flows and campaigns for long purchase cycles, from welcome series to post purchase and repeat bookings.

+Email Marketing+Klaviyo+Abandonment Flows

Content And Creators

Lifestyle photography, video and creator partnerships that show your product in context.

+Content Production+Influencer Marketing+UGC

Local And Travel SEO

Location and destination pages, Google Business Profile and AI search visibility for showrooms and travel operators.

+Local SEO+GEO Services+Destination Pages
Our Approach

Why Lifestyle Brands Choose SOUP.

Creative that inspires, backed by channels that convert.

Built For Considered Purchases

We plan for long research windows and multiple visits, not one click sales.

Creative And Performance Together

The team writing your ads also reads the numbers, so creative is shaped by what sells.

Owned Channels That Compound

SEO and email grow alongside paid media, so you are less exposed when ad costs rise.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Lifestyle Categories We Work With.

Every category has its own buying cycle. We tailor the plan to yours.

Furniture And Homewares

High consideration products where visuals, reviews and delivery details shape the decision.

Outdoor Living And Garden

Seasonal demand that rewards early planning and strong spring and summer campaigns.

Pet And Backyard Products

Passionate audiences that respond well to lifestyle creative and community content.

Kitchens, Bathrooms And Renovation

Project based purchases with long lead times and showroom visits.

Holiday Accommodation And Tours

Booking driven businesses competing with large travel platforms on search.

Lifestyle And Gifting

Gifting peaks and impulse friendly products where creative and offers move quickly.

Marketing Measured On Revenue, Not Reach.

Likes do not pay for stock. We connect GA4, your ecommerce or booking platform and your ad accounts so you can see which channels and campaigns drive sales, bookings and repeat customers.

Revenue and ROAS tracked by channel
New versus returning customer reporting
Email and SMS attributed revenue
Margin aware bidding where data allows
Get A Free Marketing Audit

How We Grow Lifestyle Brands.

The channels that do the heavy lifting for lifestyle brands.

Google Ads

Shopping and search campaigns that capture customers ready to buy.

+Shopping+Performance Max+Search
Google Ads

Meta Ads

Facebook and Instagram campaigns that spark demand.

+Catalogue Ads+Reels+Remarketing
Meta Ads

Email Marketing

Flows that bring shoppers and guests back when they are ready.

+Klaviyo+Abandonment Flows+Repeat Bookings
Email Marketing

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

Shopify And Klaviyo Partners.

SOUP is a Shopify Partner and Klaviyo Partner, so your store, feeds and email program are set up by people who know the platforms properly. That matters when your marketing depends on clean product data and well built automations.

Shopify Partner Klaviyo Partner

How Much Does Lifestyle Brand Marketing Cost?

The cost depends on your channel mix, how competitive your category is, your media budget and how much creative you need each month.

Most lifestyle brands start with one or two core channels, usually Google Shopping and social, then add SEO and email as the foundations are in place.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Channel Mix
One to four channels
Most brands start focused and expand once tracking and creative are working.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Creative Volume
Assets per month
Seasonal ranges and new products need a steady flow of fresh creative.
Product Catalogue
Size and complexity
Large catalogues need more feed, category and SEO work.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Home, Lifestyle & Travel Marketing FAQs.

✛What does a home and lifestyle marketing agency do?
We plan and run the digital channels that help homewares, furniture, outdoor living, accommodation and travel brands grow, covering furniture marketing, homewares marketing and accommodation marketing through SEO, Google Ads, social, email and content.
✛How do you market furniture and homewares with a long buying cycle?
We use search and Shopping to capture product research, then retargeting and email to bring shoppers back while they compare.
✛Can you help accommodation brands generate more direct bookings?
Yes. We can review how guests find your property and where they drop off before completing a direct booking. See our Riparide case study.
✛Can you help us compete with large retailers?
Yes. Independent brands win with sharper product feeds, better category content, stronger creative and owned channels like email that large retailers often neglect.
✛Do you work with Shopify stores?
Yes. SOUP is a Shopify Partner and Klaviyo Partner, and many of our lifestyle clients run on Shopify.
✛How long before we see results?
Paid media can drive sales within weeks of launch. SEO and email build over three to twelve months and keep compounding after that.
✛How much does lifestyle brand marketing cost?
It depends on your channels, category and creative needs. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with brands that sell in showrooms as well as online?
Yes. We plan for both, and where your systems record showroom enquiries we report on them separately from online sales, so you can see how digital activity supports each.
No cost, no obligation

Get A Free Lifestyle Brand Marketing Audit.

A senior strategist reviews product discovery, purchase and booking drop-off, and your ad accounts, then sends back a written summary within five business days.

Request Your Audit
+
Product discovery and drop-offWhere shoppers and guests find you, and where they leave before buying or booking.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your search and social presence compares with the brands your customers also shortlist.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Lifestyle Brand Specialist.

Tell us what you are trying to grow. We will look at how shoppers and guests discover your products, where they drop off before buying or booking, and what it would take to fix it.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

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Other Industries We Work With.

Explore how we approach marketing in other sectors.

Health & Wellness→Education→Fashion & Beauty→Consumer Technology→Food & Beverage→Manufacturing & Industrial→Trades & Home Services→SaaS & Technology→B2B & Professional Services→
View All Industries