Social Media Packages And Pricing

Social Media Packages In Australia.

Organic social from $2,000 a month. Paid social management from $2,500 a month. Every package is scoped before it starts, and the price is on the page.

We are a senior-led social media agency working with brands across Australia. Every package combines strategy, platform-specific creative, publishing or campaign management and reporting you can act on, across organic social, paid social or both.

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Reach · 12 months
+133%
▲ Year on year
ChannelRoleResult
Instagram, organicBrand▲ 133%
TikTok, organicReach35,747
Meta, paidRevenue▲ 91%
Meta, retargetingEfficiency▼ 38%
LinkedIn, paidLeadsNew
Illustrative reporting. Every figure shown elsewhere on this page comes from a live client engagement.

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

Social Media Packages And Pricing.

Six packages across organic and paid social. Choose one, or combine both into a tailored program built around your goals and growth stage.

Organic Social.

Content published through your own profiles to build presence, engagement and trust.

Essentials
$2,000+
per month, excl. GST

Ideal for small businesses and startups that need a consistent and professional social media presence.

Package inclusions
  • Social media profile analysis
  • Organic content strategy
  • Content creation using supplied imagery, video or approved stock assets
  • Graphic design and basic video editing
  • Platform specific copywriting, keywords and hashtags
  • Eight static feed posts per month
  • Publishing across two selected platforms: Facebook, Instagram or LinkedIn
  • Ongoing prompts and guidance for client filmed Reels and TikTok videos
  • Monthly performance report with insights and recommendations
  • Monthly work in progress meeting
Talk To Us
Growth
$4,800
per month, excl. GST

Suitable for growing businesses that need a stronger mix of static content and short form video.

Package inclusions
  • Social media profile analysis
  • Organic content strategy
  • Content creation using supplied imagery and video
  • Graphic design and video editing
  • Platform specific copywriting, keywords and hashtags
  • Fifteen feed posts per month
  • Five Reels and ten static posts
  • Publishing across two selected platforms: Facebook, Instagram, TikTok or LinkedIn
  • Ongoing filming prompts and video guidance
  • Monthly performance report with insights and recommendations
  • Monthly work in progress meeting
Talk To Us
Enterprise
$7,500+
per month, excl. GST

Designed for established businesses that require higher content volume, Stories and professional content production.

Package inclusions
  • Social media profile analysis
  • Tailored organic content strategy
  • Content creation using supplied and professionally produced assets
  • Graphic design and video editing
  • Platform specific copywriting, keywords and hashtags
  • Twenty feed posts per month
  • Ten Stories per month
  • Publishing across two selected platforms
  • Ongoing support for Reels and TikTok production
  • One eight hour content shoot per quarter
  • Monthly performance report with insights and recommendations
  • Monthly work in progress meeting
  • Customised content scope based on business requirements
Talk To Us

Paid Social.

Advertising that reaches targeted audiences beyond your existing followers.

Essentials
$2,500
per month, excl. GST

Suitable for small businesses and early stage campaigns that need professional setup, management and performance tracking.

Package inclusions
  • Initial consultation and onboarding
  • Paid social campaign strategy
  • Campaign setup
  • Audience research based on platform data and business objectives
  • Content creation using supplied imagery, video or approved stock assets
  • Graphic design and basic video editing
  • Conversion focused advertising copy
  • Conversion tracking setup
  • Monthly campaign monitoring and optimisation
  • Monthly performance reporting with key findings and recommendations
Talk To Us
Growth
$3,000
per month, excl. GST

Suitable for growing businesses that want to test more creative ideas, refine audience targeting and scale campaign performance.

Package inclusions
  • Everything in Paid Social Essentials, plus:
  • Advanced audience and campaign research
  • A/B testing across creative, copy and audiences
  • Deeper creative and copy analysis
  • Dedicated advertising creative development
  • Fortnightly consultation calls
  • Fortnightly performance reporting
Talk To Us
Enterprise
$3,500+
per month, excl. GST

Built for established businesses that require advanced strategy, cross channel integration and more frequent campaign management.

Package inclusions
  • Everything in Paid Social Growth, plus:
  • Weekly campaign reviews and optimisation
  • Cross channel campaign integration
  • Advanced remarketing strategies
  • Weekly performance reporting
  • Conversion focused landing page support
  • Regular strategy meetings
  • Quarterly performance reviews
  • Custom campaign and reporting requirements
Talk To Us

All prices exclude GST. Advertising spend is paid directly to Meta, TikTok or LinkedIn and is additional to the monthly management fee.

Which Platform Is Right For Your Business?

We recommend platforms based on where your audience already is and what content you can realistically produce, rather than adding every channel by default. Most Australian businesses are best served by two done properly.

Instagram

Best for consumer brands with something to show. Fashion, beauty, food, fitness, homewares, hospitality and anything where the product photographs well. See Instagram Ads.

TikTok

Best for brands willing to publish frequently and be a bit human. Strong for challenger brands, hospitality, retail and anything that benefits from being demonstrated. Often paired with TikTok advertising.

Facebook

Best for local businesses, services, events, trades and any brand selling to an older or family audience. Still the strongest paid social platform in Australia for direct response. See Meta and Facebook Ads.

LinkedIn

Best for B2B, professional services, recruitment and considered purchases with long sales cycles. Rarely the right first channel for a consumer product. See LinkedIn Ads.

Organic Social, Paid Social Or Both?

Organic and paid social play different roles in your marketing strategy. The right approach depends on your goals, the content you already have and how quickly you need to reach new audiences.

Organic social builds a credible, consistent brand presence through content published on your own profiles. Paid social uses advertising budget to reach targeted audiences beyond your existing followers. Used together they create a stronger feedback loop: successful organic content can inform advertising creative, while paid campaign data reveals which messages and audiences are most responsive.

Organic Social Media

Best suited to businesses that want to publish more consistently, improve brand presentation, build engagement and showcase products, expertise or customer stories.

Paid Social Media

Best suited to businesses that want to generate traffic, leads or sales, promote offers, reach specific audience groups and retarget previous visitors.

Organic And Paid Together

Organic content builds trust while paid campaigns expand reach and encourage action. Each one makes the other work harder.

What Our Clients Say.

5.0 ★★★★★
Every team member showcased extensive knowledge in their respective areas.
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Their expertise continues to provide new and innovative ways to improve performance and results.
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review

How Long Social Media Takes To Work.

Paid social can produce enquiries in the first month because it runs against budget rather than audience size. Organic compounds more slowly. Here is the honest shape of it.

Weeks 1–2

Setup

Onboarding, access, tracking and pixel checks, audience research and the content or campaign plan. Nothing is published until the measurement is right, because a month of unattributed activity is a month you cannot learn from.

Month 1

First Activity

Campaigns go live and the content calendar starts. Paid social usually produces its first enquiries in this window. Organic is still establishing rhythm, and early engagement data is more useful than early reach.

Months 2–3

Optimisation

Enough creative has run to see which hooks, formats and audiences work. Budget shifts to what is converting, weaker creative is retired, and the content mix narrows to the posts that actually earn attention.

Months 4–6

Compounding

Organic presence, retargeting pools and creative libraries are all working together. This is where paid efficiency usually improves, because the audience already recognises you before the ad arrives.

Social Media Case Studies.

Real campaigns, real numbers. Every figure below comes from a client engagement you can read in full.

+91%
THR1VE
Increase in revenue
Meta AdsRead The Case Study

Creative and audience work that lifted revenue 91% and ROAS 66% year on year, while cutting cost per acquisition 38%.

35,747
Segway
Organic views in one week
Organic TikTokRead The Case Study

An event-led TikTok content strategy that produced Segway’s best organic week, with no media spend behind it.

+322%
Theodore
Increase in revenue
Paid SocialRead The Case Study

Sharper creative and tighter audience alignment across Meta lifted revenue 322% and new users 280% quarter on quarter.

How We Run Your Social Media.

Every package has different deliverables, but the way we work does not change.

01

Strategy With A Clear Purpose

We align your platforms, audience, content and campaign activity with your business goals. We do not recommend posting more or joining new platforms without a clear reason.

02

Audience And Platform Research

Who you are actually trying to reach, where they already spend attention, and what your competitors are doing well enough to be worth answering.

03

Platform Specific Creative

Content is developed for the way people use each platform. A LinkedIn post, an Instagram Reel and a Meta ad should not be the same asset in three places.

04

Ongoing Management And Optimisation

Our team coordinates publishing and campaign management, monitors results and adjusts your activity as performance data and audience behaviour change.

05

Reporting You Can Act On

Reports cover key results, campaign learnings and recommended next steps, rather than disconnected numbers without explanation.

Is A Social Media Package Right For You?

We would rather tell you now than three months in.

Social Is Usually The Right Investment When

  • You already have a product or service people respond to visually, and no consistent way of showing it
  • You are spending on paid social without a clear read on which creative is working
  • Your competitors are visible in feed and you are not
  • You have an offer strong enough to advertise and want enquiries in weeks, not quarters
  • You can supply some raw content, or you want us to produce it
  • You are ready to commit for at least three months, because two is not long enough to learn anything

Social Probably Is Not The Right Call When

  • You need leads this week and have no offer, landing page or tracking in place
  • Your margins cannot support both a management fee and media spend
  • You want posts published with no strategy behind them, which a freelancer will do more cheaply
  • Nobody internally can approve content within a few days, because the calendar will stall
  • Your buyers are purely search-driven and high-intent, in which case start with SEO or Google Ads

How We Deliver Growth.

Social works harder when the rest of the mix is pulling with it.

Meta & Facebook Ads

Full funnel campaigns that turn attention into revenue.

+Prospecting+Retargeting+Creative testing
Meta and Facebook Ads

TikTok Ads

Built for new audiences who have never heard of you.

+Spark Ads+Creator content+Reach
TikTok Ads

Influencer Marketing

Turn other people’s audiences into your own.

+Gifting+Paid partnerships+Whitelisting
Influencer Marketing

Social Media Packages FAQs.

✛How Much Do Social Media Packages Cost In Australia?
Social media package pricing depends on the number of platforms, posting frequency, content formats, video production and the level of campaign management required. SOUP Agency’s organic social media packages start from $2,000 per month, while paid social management starts from $2,500 per month. All package fees exclude GST, and advertising spend is additional.
✛What Is Included In A Social Media Package?
Depending on the package, services may include social media strategy, profile analysis, content planning, graphic design, video editing, copywriting, publishing, advertising management, conversion tracking and performance reporting. The exact deliverables, platforms and publishing frequency are confirmed in your proposal.
✛What Is The Difference Between Organic And Paid Social?
Organic social focuses on content published through your own profiles to build awareness, engagement and credibility over time. Paid social uses advertising budget to reach targeted audiences and generate outcomes such as website visits, enquiries, bookings or sales.
✛Do I Need Both Organic And Paid Social?
Not necessarily. Organic social may be the right starting point when your priority is improving brand consistency and building an active presence. Paid social may be more appropriate when you have a strong offer and want to reach targeted audiences or generate measurable enquiries and sales. Combining both can build long term brand trust while supporting shorter term acquisition goals.
✛Is Advertising Spend Included In The Package Price?
No. Paid social package prices cover strategy, campaign setup, management, creative support, optimisation and reporting. The advertising budget paid directly to Meta, TikTok, LinkedIn or another platform is separate.
✛Which Social Media Platforms Do You Manage?
Depending on your strategy and selected package, SOUP Agency can support platforms including Facebook, Instagram, TikTok and LinkedIn. We recommend channels based on your audience, business goals and available content rather than automatically including every platform.
✛Do You Create Reels And TikTok Videos?
Video support varies by package. Some packages include short form video editing and production. Others provide prompts and filming guidance so your internal team can capture footage for us to edit. The Organic Social Enterprise package includes one eight hour content shoot each quarter.
✛Do I Need To Provide Content?
This depends on your package. We can work with supplied photography and video, approved stock assets or professionally produced content. For some short form video your team may need to provide raw footage or take part in filming. We will explain what is required from your team before delivery begins.
✛Will I Approve Content Before It Is Published?
Yes. We establish a review and approval process during onboarding so nominated members of your team can check content before publication. The approval timeframe, number of revision rounds and responsibilities are confirmed in your proposal.
✛Is Community Management Included?
Community management is included only when stated in your proposal. We will confirm whether comments and direct messages are managed by SOUP Agency, your internal team or through a shared workflow.
✛How Long Does It Take To See Results?
Paid social campaigns can begin producing useful performance data within the first few weeks, although results generally improve through continued testing and optimisation. Organic social usually takes longer to build momentum through consistent publishing and audience engagement. The timeframe depends on your existing presence, audience, content, offer and objectives.
✛How Do You Measure Success?
Success is measured against the objectives agreed at the start of the engagement. Depending on your goals, reporting may cover reach and impressions, engagement and audience growth, website traffic, enquiries and leads, conversion rate, cost per result, revenue and return on advertising spend.
✛Can The Packages Be Customised?
Yes. Packages can be adapted based on your platforms, content requirements, available internal resources, advertising budget and growth goals.
✛Is There A Minimum Contract Period?
No. SOUP does not lock clients into a minimum term on social media packages. We work month to month, and you can change or stop your package with reasonable notice. We would rather earn the next month than hold you to a contract you no longer want.
✛Who Owns The Social Media Accounts And The Content?
You do. You own your social media accounts, the creative we produce for you and the campaign assets built during the engagement. Everything stays in your accounts under your access. If you ever move on, nothing needs to be handed back because it was always yours.
No cost, no obligation

Get A Free Social Media Audit.

A senior strategist reviews your profiles and paid accounts and sends back a written summary within five business days. No deck, no pitch, just what we would do first and why.

Request The Audit
+
Platform and profile reviewHow your profiles present today, and what is costing you follows or trust.
+
Content and creative readWhat is working in your feed, what is not, and which formats you are missing.
+
Paid account checkWhere budget is going, which creative is carrying it, and what is being wasted.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Talk To A Social Media Specialist.

Tell us what you are trying to grow. We will give you an honest read on whether social is the right channel, which package fits, and what results are realistic in your category.

  • +A senior strategist on every call
  • +Pricing published, so the first call is about fit
  • +Organic and paid under one team

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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4.9Clutch rating
200+brands grownsince 2019

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