Paid Media Agency.
Google Ads, Meta, LinkedIn and Programmatic campaigns built to drive measurable growth.As an independent paid media agency, we help ambitious businesses grow through Google Ads, Meta, LinkedIn, YouTube and other performance channels. Every campaign is backed by data, continuously optimised, and measured against the metrics that matter most to your business.
Core
Challenge.
Many paid media campaigns underperform because they're built once and rarely optimised. Success comes from continuous testing, data-driven decisions and adapting as performance changes.
Our paid media specialists continuously analyse campaign performance, refine targeting, optimise bidding strategies and test creative to maximise every advertising dollar. It’s a proactive, data-led approach designed to improve leads, sales and return on ad spend over time.
Smarter audience targeting backed by real data- Continuous testing and campaign optimisation
- Transparent reporting focused on commercial outcomes
How We Maximise Paid Media Performance.
Our paid media management process is built around continuous optimisation. Every campaign is monitored, tested and refined to improve performance and maximise return on your advertising investment.
Each step ensures decisions are grounded in real data and validated before scaling.
- Strategic campaign planning
- Continuous optimisation and testing
- Data-led reporting and insights
- Ongoing growth and scaling
Our Approach.
Our Paid Media Services
From Google Ads to paid social, we manage every stage of your paid media strategy to help you attract qualified customers, increase conversions and maximise return on your advertising investment.
Paid Search
Capture high-intent customers actively searching for your products or services.
Google Ads- Bing Ads
- Pmax & Shopping
- Demand Generation
Paid Social
We strengthen positioning and nurture interest with relevant content and clear commercial messaging.
- Retargeting Strategy
- Value Communication
- Education Content
- Mid Funnel Optimisation
Programmatic
We prioritise high intent signals and refine targeting to improve efficiency and reduce acquisition cost.
- Intent Based Audiences
- Offer Refinement
- Conversion Path Review
- Budget Reallocation
Measurement
We optimise the purchase journey to turn demand into predictable revenue.
- CRO Improvements
- Checkout Optimisation
- Lead Form Structuring
- Revenue Tracking
What's Included In Our Paid Media Management.
Everything you need to plan, launch and scale paid media campaigns, managed end to end by one accountable team.
Strategy & Planning
Set the direction with channel plans, budgets, and targets tied to commercial goals.
- Channel Prioritisation
- Budget Planning
- Funnel Sequencing
Campaign Build & Setup
Clean, scalable account structures with conversion tracking you can trust from day one.
- Account Structure
- Audience Setup
- Conversion Tracking
Ad Creative & Copy
Ads and landing pages designed to stop the scroll and convert.
- Ad Copywriting
- Creative Testing
- Landing Page CRO
Ongoing Optimisation
Continuous testing and refinement that lifts performance month on month.
- A/B Experiments
- Bid & Budget Management
- Performance Reviews
Reporting & Insights
Transparent reporting that shows exactly what your ad spend returns.
- Live Dashboards
- Attribution Planning
- Monthly Strategy Reviews
Remarketing & Retention
Turn past visitors and existing customers into repeat revenue.
- Remarketing Audiences
- CRM & Automation
- LTV Growth
Brands We've
Already Helped Grow.
Where strategy turns into performance.
Increase in
Followers
Organic Views,
$0 Spent
Increase in
Unique Clicks
Increase in
Conversions
Increase in
Revenue
Cost Per
Lead
What Our
Clients Say.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
How We Deliver Growth.
One team across every channel, working to the same commercial goals.
Paid Media FAQs.
Straight answers to the questions we hear most about paid media.
What does a paid media agency do?
A paid media agency plans, launches and manages advertising across paid channels: Google Ads, Meta, LinkedIn, TikTok, YouTube and programmatic. That covers strategy and budget allocation, campaign builds, ad creative, conversion tracking and continuous optimisation, with reporting tied to revenue.
How much does paid media management cost in Australia?
Our management packages start at $2,500 per month (excluding ad spend) and scale with your channels and campaign complexity. You stay in full control of your ad budget, and we recommend a spend level based on your goals and competition. See our PPC packages for what’s included.
What's the difference between paid media, PPC and performance marketing?
PPC usually means search ads like Google Ads. Paid media is broader: search plus paid social, video, display and programmatic. Performance marketing is the results-first approach applied across all of them.
Which paid media channels are right for my business?
It depends where your customers are and how they buy. Search captures existing demand; social and video create it. We start with the channel closest to revenue, prove return, then expand from there.
How quickly will I see results from paid media?
Campaigns generate data immediately, with early signals in the first 2–4 weeks. Stable, meaningful results typically take 1–3 months of creative testing and optimisation. We report against agreed KPIs from day one.
Talk To A Senior Strategist.
Tell us what you’re trying to grow. We’ll give you a straight view on what it would take, and whether paid media is the right place to put the budget.
- +Speak to the strategist who would run your account
- +One team across search, social and programmatic
- +A clear view on budget and timeline up front
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.