Explore the work behind the numbers. Each case study sets out the commercial goal, the strategy we built around it and what changed for the business, measured in the client’s own reporting.
From global product brands and national retailers to fast-growing Australian businesses.
Strong results come from strong partnerships. Here’s how clients describe working alongside our team.
They have helped generate a significant percentage of our sales through email and social media marketing. They treat the company goals as if it is their own and always look to go above and beyond.
The team are agile, professional, and very much geniuses in their fields. They are constantly optimising for the benefit of our campaigns, as if it is their own personal brand they are promoting.
Thanks to Soup Agency’s work, we have decreased our cost-per-lead by 66%. They have communicated frequently and promptly via Slack, ensuring an effective workflow. Their sheer dedication and cost-effectiveness have been hallmarks of their work.
Start with your industry or the channel you’re weighing up. Each case study shows the commercial problem, the thinking behind the strategy and the result it delivered.
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Every plan we build starts with your numbers. Book a consultation and a senior strategist will show you where your clearest opportunity sits.
Feedback from the marketing leaders and business owners we work with every day.
This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.
Soup and Danny’s team have systematically refined our PPC ads to extract the most from them, advised when we have needed to make changes to our site and provided recommendations on the next steps to improve our rankings. They feel like a real partner.
We were impressed with their willingness to go the extra mile to find the right solution for our business.
They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.
They went above and beyond by identifying areas on our website that needed improvement, even though these were not initially outlined in the scope of work. For example, SOUP noticed a gap in our online presence and took it upon themselves to enhance our blog, providing valuable insights and content that significantly contributed to our overall SEO strategy.
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
They take pride in their knowledge and are generous in sharing it.
Their expertise continues to provide new and innovative ways to improve performance and results.
I was pleased with their work ethic, diversity, and commitment to the project.

Our platform partnerships support how we work. Our awards recognise what that work has achieved.
Meet The Team
Book a 30-minute consultation with a senior strategist. We’ll look at where your business is today, where the strongest opportunities sit and what we’d prioritise first.
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
One of our strategists will review your enquiry and get back to you within one business day.