Facebook Ads That Earn Their Budget.
Your buyers are already scrolling. The question is whether your brand is worth stopping for.We build and manage Facebook and Instagram campaigns for Australian brands, combining audience strategy, in-house creative and disciplined media buying so paid social becomes a measurable revenue channel.
Brands We’ve Already Helped Grow.
Where strategy turns into performance.
What Our Clients Say.
Every team member showcased extensive knowledge in their respective areas.
Their expertise continues to provide new and innovative ways to improve performance and results.
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Facebook Ads Case Studies.
Two Meta engagements, measured on commercial outcomes.
Student enrolment acquisition rebuilt around intent, with creative matched to each stage of the decision.
A fragmented account consolidated, budget moved behind the creative earning revenue, and measurement rebuilt to match the business.
How Facebook Ads Work.
Facebook and Instagram reach people by who they are and what they do, rather than what they happen to be searching for. That places your brand in front of buyers earlier, while they are still forming an opinion.
One campaign structure covers the whole journey. The same audience that discovers you in a Reel gets served the product they lingered on, then the offer that closes them.
See What We DoReach the right audience at scale
Build demand before the search
Close the buyers already warm
Reach Highly Targeted Audiences At Scale
Meta’s global database and lookalike modelling let you isolate, target and replicate your ideal customer profile across billions of users worldwide.
Build Awareness And Demand For Your Brand
Immersive formats like Reels and Stories sit directly in top of funnel feeds, capturing attention and building desire before someone searches for your product.
Drive Conversions Through Optimised Campaigns
Real time website data from the Meta Pixel works alongside machine learning to shift budget toward the audiences and creative proven to trigger purchases.
Facebook Advertising Services.
Paid social applied with intent. Every dollar earns its place.
Facebook Lead Generation Ads
Instant forms and landing page campaigns built to capture qualified enquiries at a cost per lead your sales team can work with.
Facebook Ecommerce Ads
Catalogue, Advantage+ and dynamic product campaigns that connect your product feed to the audiences most likely to buy.
Instagram Ads
Reels, Stories and feed placements planned as part of the same Meta campaign structure, with creative built for how people watch.
Facebook Retargeting
Sequenced messaging that brings back the browsers, cart abandoners and past customers who are closest to converting.
Paid Social Creative Production
In house video, image and carousel production designed for paid performance, tested continuously and scaled on what earns the result.
Meta Pixel And Conversions API
Server side tracking, event mapping and first party data so your campaigns keep optimising accurately after iOS privacy changes.
Why Brands Choose SOUP For Facebook Ads.
Full Funnel Coverage
Campaigns built across the whole customer journey, from the first scroll through to the final purchase and the repeat order after it.
Creative Built To Perform
On Facebook and Instagram the creative is the targeting. Our content team produces scroll stopping video, image and carousel ads made to convert.
Strategy Before Spend
We define the audience, the message that will move them and how success is measured before a single campaign goes live.
Reporting You Can Act On
You always know where the money is going and what it is doing. Reporting focuses on cost per lead, ROAS, revenue and the next decision.
What’s Included In Facebook Ads Management.
The scope of a standard monthly engagement.
- +Audience and offer strategy
- +Full funnel campaign architecture
- +Budget planning and forecasting
- +Quarterly channel roadmap
- +Monthly creative production
- +Static, video and carousel formats
- +Structured creative testing
- +Creator and UGC sourcing
- +Daily campaign management
- +Audience and placement testing
- +Bid and budget optimisation
- +Scaling and consolidation
- +Pixel and Conversions API setup
- +Event mapping and match quality
- +Monthly performance reporting
- +A senior strategist on every call
How We Deliver Growth.
Facebook Ads work harder when the rest of the mix is pulling with them.
Your First 90 Days With Us.
What happens, and when.
Audit And Foundations
We audit the existing account, fix tracking, rebuild the account structure and agree the measurement model before anything is switched on.
Launch And Learn
First campaigns go live with a structured creative test. We are looking for signal on audience, message and format rather than immediate scale.
Optimise And Scale
Budget moves behind the winners. We expand what is working, retire what is not and build the retargeting and retention layers.
Compound
Creative production runs on a monthly cycle, incrementality gets tested, and the channel plan extends into Google, TikTok and email where it earns its place.
Tracking That Still Works After iOS 14.
Apple’s privacy changes reduced what Meta can see, and most underperforming accounts we audit are losing conversions to measurement rather than to media. Attribution is now a build problem, not a reporting problem.
- +Conversions API sending server side events
- +Event match quality monitored and improved
- +First party data feeding audience building
- +Blended measurement alongside platform numbers
Industries We Work With.
Paid social behaves differently in every category. These are the ones we know best.
Ecommerce And Retail
Catalogue and Advantage+ campaigns tied to your product feed, measured on revenue and contribution margin rather than platform ROAS alone.
Health And Fitness
Membership and subscription acquisition where the offer and the creative carry more weight than the targeting.
Education And Enrolment
Lead generation built for fast capture and low friction, with lead quality tracked all the way through to enrolment.
Fashion And Beauty
Creative led accounts where the content calendar and the media plan are built together by one team.
Home And Technology
Considered purchases with long decision windows, where retargeting and retention do most of the commercial work.
Professional Services
Lead generation for higher value services, where cost per qualified enquiry matters more than cost per lead.
Recognised By Meta For Platform Expertise.
SOUP is a badged Meta Business Partner. The status is granted to agencies that meet Meta’s standards for platform capability, spend management and client performance, and it gives our team direct access to Meta support and early feature releases.
How Much Do Facebook Ads Cost In Australia?
Facebook advertising costs in Australia move with your goals, audience size, creative quality and competition. For most brands there are three costs to plan for: media spend, management and creative.
Meta needs roughly 50 conversions per ad set per week to optimise properly. That learning requirement, rather than a fixed minimum, is what should set your budget. Most Australian SMBs running performance campaigns land between $2,000 and $5,000 per month in media spend.
Every business is different, so we build the strategy around your objectives, industry and growth stage rather than a package.
Get A Tailored EstimateFacebook Ads FAQs.
✛What Are Facebook Ads?
✛How Much Do Facebook Ads Cost In Australia?
✛How Long Before I See Results From Facebook Ads?
✛What Is The Difference Between Facebook And Instagram Ads?
✛Can I Run Facebook Ads Without An Existing Page Presence?
✛What Is A Good CPC And CPM Benchmark For Facebook Ads In Australia?
✛Do I Need Professional Video Or Can I Use iPhone Content?
✛What Has iOS 14+ Tracking Changed For Facebook Ads?
✛How Do I Know If My Facebook Ads Are Working?
Get A Free Meta Ad Account Audit.
A senior strategist reviews your account and sends back a written summary within five business days. You keep it whether or not we work together.
Request Your AuditSpeak To A Facebook Ads Specialist.
Tell us what you are trying to grow. We will give you an honest read on whether Facebook Ads are the right channel, what it would take, and what results are realistic.
- +A senior strategist on every call
- +Meta Business Partner team
- +Paid and organic social under one roof
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.