SOCIAL MEDIA MARKETING AGENCY

At Soup Agency, we specialise in turning your investment into measurable successes. Unlock your brand’s full potential with experts in paid social media advertising. Schedule your FREE strategy session today.

 

WE'RE RESULTS DRIVEN.

IMPROVED RETURN ON AD SPEND (ROAS)
0 X
REDUCED COST PER LEAD (CPL)
- 0 %
INCREASED ONLINE SESSIONS
+ 0 %
INCREASED LEAD GROWTH
+ 0 %

10 STRATEGIES TO FUEL YOUR
ECOMMERCE DIGITAL MARKETING.

SOUP have perfected 10 actionable digital marketing strategies to supercharge your knowledge in all things digital. Get your hands on the ultimate playbook to fuel your online success.

RESULTS-DRIVEN DIGITAL STRATEGY.

We are a metrics and performance-focused social media marketing agency, combining audience segmentation with optimisation strategies to deliver true business outcomes. Our team won’t distract you with vanity metrics, we’re invested in real conversions and real growth for your business.

Our experts monitor and track all social campaigns to optimise to the best performing ads, so you can be sure your dollars are going the distance.

CONTENT CREATION & DEVELOPMENT

The SOUP team will help you create interactive, quality content that grabs and fuels your audience’s attention and interest. We specialise in creating impactful ads on Facebook, Instagram, LinkedIn, Pinterest and Tiktok. Our content is deliberately shaped to encourage likes, shares and conversions. Grow your following and bring your brand voice to life through fun, engaging content online.

At SOUP, we don’t do cookie cutter, nor do we rely on dated strategies. We utilise the unique strengths of each platform to maximise your visibility at every stage of the customer journey. Expect an innovative approach that drives real results – it’s social media done right. 

WHAT WE OFFER

INCREASE YOUR REVENUE WITH
SOCIAL MEDIA MARKETING.

FACEBOOK ADS

TIKTOK NATIVE ADS

B2B LINKEDIN ADS

GAIN ACCESS TO TIKTOK CREATOR MARKETPLACE

Meet the stars for your next campaign.

Start advertising on TikTok and we will help you find the perfect creators to promote your brand.

Source talent on the TikTok creator marketplace to tap into TikTok’s exclusive first-party insights on audience demographics, growth trends, best-performing videos and more.

CASE STUDY

SOMERZBY'S ONLINE SALES SKYROCKETED TO 12x ROAS WITHIN THE FIRST 3 MONTHS.

Somerzby is an online pet store, a leading provider of luxury pet supplies in Australia. We’ve implemented a tailored social strategy that drove a significant ROAS of 12 within the first 3 months. Over the course of 2 years, SOUP has successfully executed ongoing campaign optimisations and fresh creatives to maintain a healthy ROAS.

12x Return On Ad Spend (ROAS)
+23% Website traffic MoM
Service Meta Ads

Are you ready to
Scale your
business?

Get in touch for a FREE Strategy Session with SOUP today.

SOCIAL MEDIA MARKETING FAQs

Social media marketing is simply ads that appear on social media platforms. Whether you choose to share organic, influencer-made or polished, studio-quality content, social media is a great way to showcase your brand’s identity and connect with your audience. It’s a cost-effective way to reach new customers and re-engage with old ones.

A piece of unknown content somewhere obscure in the world can go viral in a matter of seconds. The impact of social media is massive and it’s immediate. The Soup team has worked across B2B and B2C brands with experience in verticals across ecommerce, fashion, finance, software and more. Whatever your product, manpower or budget, our experienced team is here to show you how social media marketing can work for your business. Read our client success stories on how we were able to go above and beyond with our clients – big or small.

It all depends on your business offering and where your target market lies. Do they prefer long-form, informational content or would they rather eye-catching videos they can skim over? No social media platform is the same, and not all will deliver the same outcomes for your business.

Whether your business objective is to increase brand awareness, drive sales or generate leads, our social ads specialist can choose the best social media platform for you. Get a bespoke social media advertising strategy today.

Marketing costs can vary greatly between businesses and even among our clients. More is often better in the case of social media advertising (it helps get your name out there!), but if you don’t have, or simply aren’t ready to spend upwards of thousands of cash on social ads, we have clients who stick to a minimum spend. Get a budget estimate with one of our social media ads specialist today.
Often thought of as simply a brand-awareness platform, Facebook actually delivers on sales. As a specialised Facebook ads agency, Soup creates a full-funnel marketing strategy that will drive customers from inspiration, consideration all the way through to action. In fact, learn how we helped one client achieve a ROAS of 15 on Facebook through tailored creative execution, brand engagement campaigns and Facebook’s shopping ads.
Facebook is not only great for driving sales and return on investment for ecommerce businesses, it can also do wonders for your company whose goal is to maximise lead generation efforts. Soup utilises lead form ads, Facebook’s master tool for capturing leads. Lead form ads look exactly the same to your standard in-feed ads with the addition of an instant form. An instant form is exactly what it sounds like – it’s instant. When someone clicks on a lead ad, they are presented with a form that’s pre-populated with information from their Facebook profile. Customers can fill in their information and answer qualifying questions in a few easy taps. With a native integration to the most popular CRM platforms such as Hubspot, Salesforce, Zoho, Klaviyo and ActiveCampaign, Facebook sends the collected customer data straight to your CRM system. Don’t fear if your business doesn’t have a CRM in place, leads can also be sent directly to an email or spreadsheet. Lead ads can be customised to achieve objectives such as appointment bookings, event registrations, ebook subscriptions etc. The options are endless.
Yes! While LinkedIn ads might seem like the more obvious option for B2B businesses, we’ve found Facebook to be a cost effective option. Facebook lead ads are a cost-effective and easy way of gaining leads with tools to connect to CRM (customer relationship management) platforms and gather information on potential clients. Not only that, but Facebook also offers engagement, brand awareness, reach campaign objectives to get your brand name in the open. Plus, with Facebook Ads Manager, results are easy to track and measure. Paid social channels can be a great opportunity for B2B businesses. Speak to one of our paid social specialists to find the perfect paid social platform for you.

Facebook and Instagram are part of the connected Metaverse, meaning you can advertise on both platforms with one budget. Meta will allocate the budget to whichever platform is performing the best and you can choose which network to show and where, or opt out on a certain platform or placements. Get in touch with our paid social specialists today and we will provide you with a clear creative direction and insights to grow your brand.

For Facebook ads, you’d need to provide us with HD assets of your logo, and a brand guide if you have one. You have the option to either create content in-house, or the Soup team can help with producing assets optimal for Facebook ad placements alongside ad best practices. Get in touch with SOUP today, our social media marketing agency in Sydney is here to help.

Housed locally in Sydney, we can help you make visually appealing, brand-consistent content like carousels and gifs for social media marketing. We also provide video editing services which can then be repurposed on Google’s Display Network, Email and organic social media. Our social media marketing agency have content creators working in-house to ensure all creatives are eye-catching, on-brand, and on-trend.

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