Social Media Marketing Agency.

A social media agency plans, produces and runs the content and advertising a business puts on social platforms, then measures what comes back.

That covers audience and offer strategy, creative production, paid media buying across platforms like Meta, TikTok, LinkedIn and Pinterest, organic content and community management, and the tracking that ties all of it to revenue or leads. A good agency is accountable for a number your business already reports on.

Management fees for an established business typically land between $2,000 and $5,000 a month. What moves you within that range is how many platforms you run, how much creative needs producing and how complex the measurement is.

At SOUP, organic social management starts from $2,000 a month and paid social management starts from $2,500 a month. Our social media packages page sets out what sits in each tier. Media spend is separate and paid straight to the platforms, so you keep full sight of it.

The floor is set by the platform, not by ambition. Meta needs roughly fifty conversions per ad set per week to leave the learning phase and optimise properly, so your minimum viable budget is that number multiplied by a realistic cost per result.

For most businesses that means somewhere between $3,000 and $5,000 a month in media to test a channel properly, and north of $8,000 a month to scale one. It is usually better to fund one platform well than to divide the same budget across three.

It comes down to what you sell, who buys it and what you can produce. Meta suits the widest range of businesses on reach and measurement alone. TikTok rewards brands that can keep producing something watchable. LinkedIn is the right room for B2B and higher value services, at a higher cost per click over a longer sales cycle. Pinterest behaves more like a search platform and suits home, interiors, fashion, food and weddings.

The usual path is one platform first, proven on the economics, then a second once the creative pipeline can feed both.

Paid social buys reach. You pick the audience, the budget and the offer, and you get an answer quickly, so it is the fastest way to test something new or scale something that already works.

Organic builds reach slowly, and pays you back in audiences you can retarget, content already tested on real people, and the credibility a buyer checks for after they click an ad. Running the two together is usually what makes the paid programme cheaper over time.

Paid social gives you early signals inside two to three weeks, about how long a campaign needs to clear the learning phase and produce readable data. A fair judgement on the channel takes around ninety days, because that covers two or three creative cycles and shows whether performance holds as budget goes up.

Organic sits on a longer curve. Expect three to six months before the audience is big enough to move the numbers, and treat anything quicker as a bonus.

Across large samples of ecommerce advertisers, the median return on ad spend on Meta sits closer to 2x than the figures often quoted. For most brands, 1.5x to 2.5x is a normal working range and anything above 3x is a strong result.

The more useful number is your breakeven return: one divided by your gross margin. A business on a 40% margin breaks even at 2.5x, so 3x is comfortably profitable there and thin for a business on 25%. We set the target off your margin before campaigns go live.

We produce it. Statics, carousels, motion and short form video are made in house, and we source and brief creators where user generated content outperforms studio work.

Some clients send us their own footage and product photography and we build the ads from it. Either way, concepts get briefed from the offer and the audience, and new material keeps arriving often enough to keep the testing going.

Yes, and it is a common shape. Some clients keep organic and community in house and hand us the paid programme and the performance creative. Others keep the buying and use us for strategy, production and a second opinion on where the budget should sit.

If what you want is a review before you commit to anything, our consultancy engagements are built for exactly that, with a channel audit, a strategy review and a plan your own team can execute.

We start from the number your business already runs on. For ecommerce that is revenue and blended return. For lead generation it is cost per qualified enquiry and what those enquiries are worth once sales has been through them.

Platform reporting is one input into that. Each platform measures its own contribution generously, so we read it next to GA4 and against what total revenue did while spend moved. You get a live dashboard, monthly reporting down to creative level, and someone senior to walk you through it.

Search captures demand that already exists. Someone typing a product into Google has told you what they want, so Google Ads usually gives you the shortest path to a sale.

Social creates demand that was not there yet. It reaches people before they start searching, so growth is no longer capped by the demand that already exists. The two work best together, with social building the awareness and search collecting the branded queries that follow. Blended cost per acquisition comes in lower than either channel manages alone.

Across Australia and overseas. We work with Australian and international companies, including brands trading in the United Kingdom and Singapore.

Paid social is a borderless channel by default, so where a business trades affects the targeting, the creative and the timing far more than it affects how the account is run. Where a brand has physical locations we build the campaign structure around them, so each site answers for its own budget.

No. There is no lock in contract and no minimum term.

We do ask for ninety days before you judge the channel, because that is what it takes to fix the tracking, clear the learning phase and run enough creative cycles to know whether a result is real. That is a recommendation about when the numbers become meaningful. You can stop at any point.

You do. Ad accounts, business manager assets, pixels, audiences and every piece of creative we produce belong to your business.

We work inside your accounts wherever they exist and set them up in your name where they do not. If the relationship ends, it all stays with you and we hand over access without friction.

Very little. A business manager and ad account, a pixel on the site, and a clear view of what a customer or a lead is worth to you.

If any of that is missing or misconfigured we sort it in the first fortnight, and it is usually the highest value work of the first month. Accurate measurement is what lets the platforms optimise towards revenue.