Content Production Agency In Australia.
We produce the content that runs across paid social, organic channels and creator partnerships: ad creative, short form video, stills and UGC, shot and edited in-house and planned alongside the media. Every asset is briefed against a commercial goal, tested in market and refreshed on the data.
Trusted by 200+ brands across ecommerce, consumer tech, food and professional services.
What Our Clients Say.
“The dedication of the SOUP team to achieve better results, and then maintain those results while continuing to experiment and improve over time.”
“We’re impressed with their dedication, expertise, and cost-efficiency.”
“They treat the company goals as if it is their own and always look to go above and beyond.”
Content Built For The Channel.
Three kinds of content, produced by one team. Each is made for the placement it runs in, briefed against the number it has to move, and refreshed when the data says it has stopped working.
Ad creative that earns its budget.
Statics, short form video and carousels built for Meta, TikTok and YouTube, with the hook, offer and format decided by what the account data says converts. Every concept ships in the variations the platform needs to test it properly.
Content people follow.
Monthly shoot days that produce a bank of Reels, TikToks, stories and stills, cut for each platform and scheduled against a calendar built on your trading peaks. Launches, collaborations and giveaways get their own treatment.
Creators your customers already trust.
Vetted creators and key opinion leaders briefed, managed and paid through one process, producing native content for your own channels and for paid amplification, with usage rights secured up front so the best pieces can keep running as ads.
Three Ways We Produce Content.
Most brands need all three at different weights. The mix is set by where the revenue comes from, and it changes as the channels report back.
Ad Creative Production
Concept, shoot, edit and version for Meta, TikTok, YouTube and Google. Built alongside the media plan so every asset has a job before it is made.
Organic Social Content
Monthly production days, a content calendar tied to your trading year, and post production for every platform. Captions, audio, hashtags and scheduling included, with community management where it matters.
UGC And KOL Programmes
Creator sourcing and vetting, briefs, contracts, disclosure and usage rights, then content oversight and reporting. Four to eight creators a month on an always on programme, or a burst around a launch.
Content Production Case Studies.
Three engagements where the creative did the work, each measured on a number the client already reported. Every figure comes from their own analytics, and each card links through to the full story.
THEODORE
- Creative refreshed and paired with sharper targeting across Facebook and Instagram
- Launch plan built to re-engage past audiences and drive high intent traffic
- New users up 280% over the same period
Segway
- Real time content captured at the Everything Electric event for the Max G3 launch
- A short form TikTok walkthrough as the hero asset, with $0 media spend
- TikTok followers up 70% in a month
Roborock
- Instagram, Facebook, TikTok and YouTube built and managed over two years and counting
- Launch, live event and creator content produced against the retail calendar
- Facebook followers up 60% across the same two years
Why Brands Choose SOUP.
Built By The People Who Run The Media.
The strategist who plans your Meta or TikTok account sits in the brief for every shoot. Creative is made for a placement, an audience and a hypothesis, which is why it gets tested properly and refreshed before it fatigues.
An In-House Studio.
Producers, videographers, editors and designers on the SOUP team, so a concept can be shot, cut, versioned and live inside the same fortnight. Location, talent and styling are sourced around the brief when the content needs them.
A Creator Network You Can Actually Use.
Creators are sourced and vetted for fit with your audience, briefed against the campaign, contracted with usage rights, and managed through delivery. The content lands on time and can run as paid media.
Every Asset Reports Back.
Hooks, formats and offers are tracked by performance, so the next round of production is briefed on what converted. The creative plan changes as the numbers do, and you see the reasoning in the monthly report.
How Content Gets Made.
From brief to live asset in six steps. The same process runs a half day social shoot and a full production, with the scale set by what the channel plan needs.
Brief.
Objective, audience, placement and the number the content has to move, agreed with the media team before anything is concepted.
Concept.
Hooks, formats and messaging built on what the account data and your best performing content already show, with a shot list for each.
Produce.
Shoot days with our team, creator production through the UGC and KOL programme, or both, with location, talent and styling sourced to the brief.
Edit.
Cut, retouched and versioned for every placement: 9:16 and 4:5, sound on and sound off, with captions and end cards that match the offer.
Test.
Live in market in structured tests, so each hook and format gets a fair read before budget moves behind the winners.
Refresh.
Performance feeds the next brief. Winning concepts get iterated, fatigued ones retired, and the calendar adjusts to what the data says.
What We Produce.
Every asset in the sizes and specifications each platform needs, delivered as masters and cutdowns so nothing has to be reshot to run somewhere new.
Short Form Video.
Reels, TikToks and Shorts, shot native to the platform, cut in 9:16 with hooks tested in the first three seconds.
Static And Carousel Ads.
Offer led statics and multi frame carousels for Meta, with headline and image variations for testing.
UGC Video.
Creator shot reviews, unboxings and demonstrations, briefed for authenticity and cleared for paid use.
KOL Content.
Key opinion leader partnerships on Instagram, TikTok and YouTube, contracted per deliverable with disclosure handled.
Product And Lifestyle Stills.
Studio and location photography for feeds, ads, email and product pages, retouched to the brand standard.
Launch And Event Content.
Real time capture at launches, activations and live events, edited and published while the moment is still live.
Motion And Animation.
Animated statics, kinetic type and product motion for placements where a full shoot is not the answer.
Email And Web Creative.
Campaign creative resized and adapted by our graphic design team for email, landing pages and product pages, so the campaign looks the same everywhere it lands.
Ad Copy And Captions.
Primary text, headlines, captions and hashtags written for the placement by the copywriters who work on the account.
How Creative Testing Works.
On Meta and TikTok the creative is the targeting. The platforms decide who sees an ad based on who responds to it, so the assets you produce set the ceiling on what the media budget can do.
Hooks.
The first three seconds decide whether a video is watched. We produce several hooks for every concept and test them against each other before the body of the ad changes, because the hook is usually where the biggest swing in cost per result sits.
Formats.
The same message performs differently as a static, a carousel, a talking head and a demonstration. Testing formats against each other shows which one the audience wants to see, and that shapes what gets produced next month.
Refresh Cycles.
Creative fatigues. Frequency climbs, click through falls and cost per result rises, usually inside four to six weeks on a scaled account. A production calendar built around those cycles keeps new concepts arriving before the old ones stop working. The full method is in our creative testing framework.
Content Production FAQs.
What does a content production agency do?›
How much does content production cost?›
What is the difference between UGC and KOL?›
Do you shoot the content in-house?›
How quickly can you turn content around?›
Can we use creator content in our paid ads?›
Do we need to run our media with SOUP to use the production team?›
What do you need from us to start?›
How do you measure whether content is working?›
Do you work with brands outside Sydney?›
A Content Production Agency For Australian Brands.
SOUP is an independent, senior led digital marketing agency working with brands across Australia and internationally. Content production sits inside the same team that runs paid social, Google Ads, SEO and email for Australian and international brands, so the creative is planned next to everything else you run.
What We Usually Find.
Most accounts we inherit have a media problem that is actually a creative problem. Budgets are spread across a handful of assets that have been running for months, frequency has climbed, and cost per result has risen with it. The targeting gets blamed, the creative gets left alone, and the account stalls. A production calendar that keeps new concepts arriving is usually the change that moves the number.
On organic channels the pattern is a feed of product shots with no point of view, posted when someone has time. Follower growth is flat because nothing is made for the platform it runs on. A monthly shoot day and a calendar built on the trading year changes that within a quarter.
What Is Changing In Content.
Meta and TikTok now allocate reach largely on how people respond to the creative, which makes the assets the biggest lever an advertiser controls. At the same time, audiences trust creators more than brands, and the platforms reward native, sound on, vertical video over polished adaptations of television work. Production has to be faster, more varied and more measurable than it was five years ago.
Who We Work Best With.
Established ecommerce, consumer and B2B brands with marketing already running, where an extra order or enquiry is clearly worth money and the creative is the constraint on scaling it. We work across consumer tech, food and beverage, fashion, beauty, home, education and professional services, in Australia and across borders.
How An Engagement Starts.
It starts with the creative audit, a written document that sets out what is working, what has fatigued and what to produce first. From there we scope the production calendar and the creator programme against the channel plan, so what you are buying is visible before anything is signed.
Where We Produce.
Shoot days run from Sydney, Melbourne and Brisbane, with location and studio hire sourced to the brief. Creator programmes run nationally and across borders.
Explore Our Services.
Start With A Free Creative Audit.
Send us your ad account and social handles. The audit sets out where the creative is capping results and what to produce first.
Talk To A Creative Strategist.
Tell us what you sell, which channels you run and where the creative is holding you back. We come back with a point of view on what to produce and what it would take.
- +A written creative audit, delivered within five business days.
- +A 30 minute call with a senior strategist.
- +A production plan scoped to your channels and trading calendar.
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.