SEO Packages And Pricing

SEO Packages In Australia.

SEO works best when the scope matches the site, the category and the ambition. Our packages start at $2,500 a month, and every one is scoped before it starts.

We’re a senior-led SEO agency working with brands across Australia. Every package brings together technical foundations, content, authority building and generative engine optimisation, so your visibility is built for AI answers as well as search results.

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Organic sessions · 12 months
+184%
▲ Year on year
Tracked keywordPositionChange
Category term, national2▲ 14
Product term, commercial4▲ 9
Local term, Sydney3▲ 6
Comparison term6▲ 11
AI Overview citationCitedNew
Illustrative reporting. Every SOUP package reports rankings, organic revenue and AI citations together.
200+ brands grown ★ 4.9 verified on Clutch Award‑winning independent agency

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

SEO Packages And Pricing.

Three packages, scoped by the size of your site and how competitive your category is. Each one is built on the same foundations, and adds content and authority work as the ambition grows.

Small
$2,500
per month, excl. GST

Suitable for small websites with fewer than 20 landing pages, where the priority is getting the foundations right and holding a first commercial position.

Package inclusions
  • 20 to 40 keywords tracked
  • Technical audit and consultation
  • Keyword research and mapping
  • Key landing page optimisation
  • Analytics and tracking set up
  • Google Business Profile set up and optimisation
  • Generative engine optimisation
  • SEO account management
  • SEO monthly report
Talk To Us
Most common
Medium
$4,000
per month, excl. GST

Suitable for websites with 20 to 40 landing pages that are competing nationally, where content and authority are what stand between you and page one.

Everything in Small, plus
  • Content gap analysis and content plan for blogs
  • SEO content briefs
  • SEO copywriting
  • Competitor backlink audit
  • Link building
Talk To Us
Enterprise
$6,000+
per month, excl. GST

Suitable for enterprise websites with more than 40 landing pages, or any site in a genuinely competitive niche where the work has to run at greater depth and volume.

Everything in Medium, plus
  • International SEO, where applicable
  • Higher content and link building volume
  • Quarterly strategy review
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We quote custom work too.

Plenty of what we do sits outside a standard package. Multi-brand groups, a migration that has to happen before anything else can, a large catalogue, or an in-house team that only needs part of the programme run for them. Tell us what you are working with and we will scope and quote it properly.

Ask For A Custom Quote

Industries We Work With.

Search behaves differently in every category, and these are the ones we know best.

Ecommerce And Retail

Category and product page structure, faceted navigation and the technical work large catalogues need before any content is worth publishing. Often paired with ecommerce SEO.

Professional Services

Higher value and longer consideration, where the work sits in service pages, comparison content and the trust signals that make an enquiry feel safe.

Multi‑Location And Franchise

Location pages that earn their own rankings instead of duplicating each other, alongside local SEO and Google Business Profile work in every market you serve.

Health And Wellness

Categories where Google applies a higher bar to who it trusts, so authorship, citations and factual accuracy carry more weight than publishing volume.

SaaS

Long research cycles and high lifetime value, where the work sits in category, comparison and integration terms, and where organic compounds well against a paid cost per acquisition that keeps climbing.

Enterprise And Large Sites

Crawl budget, template‑level optimisation, internal link architecture and migration safety, handled through enterprise SEO.

Every Package Includes AI Search Optimisation.

Google increasingly answers commercial searches itself, drawing an AI Overview from the pages it trusts most, and pricing and comparison searches are among the most affected. Where you rank still matters, and so does whether the answer sitting above you was built from your page or a competitor’s.

Generative engine optimisation sits in all three packages for that reason. We structure your content so it can be extracted cleanly, build the entity and citation signals these engines read, and track where you appear across ChatGPT, Perplexity and Google AI Overviews alongside your rankings.

It is the same discipline as SEO, applied to a different surface. Very few Australian agencies report on it at all, which is exactly why it is worth doing now.

More On GEO Services
Monitored prompt
“Which SEO agencies in Australia publish their pricing?”
SOUP AgencyCited
Competitor ACited
Competitor BMentioned
Competitor CNot returned
In your monthly report
  • Which prompts return your brand, and which return a competitor
  • Whether your pages are being cited as a source in AI Overviews
  • Rankings and organic revenue, tracked the traditional way
  • What to build next to close the gap between the two

Structured To Be Quoted

Direct answers, clean headings, comparison tables and defined terms are the formats these engines lift verbatim when they assemble an answer.

Entity And Citation Signals

Consistent naming, schema and third‑party mentions all help connect your brand to the category you want to be recommended in.

How We Measure It

Manual prompt monitoring across the major engines, so AI visibility appears as a number in your monthly report.

What Our Clients Say.

5.0 ★★★★★
Every team member showcased extensive knowledge in their respective areas.
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Their expertise continues to provide new and innovative ways to improve performance and results.
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review

How Long SEO Takes To Work.

SEO compounds, so the honest answer is a curve, and this is the shape we plan against and report on.

Month 1

Foundations

We rebuild tracking and analytics, complete the technical audit and agree the keyword and competitor map. The early technical wins go live in this window, and you will usually see movement in crawl and indexation before it shows up in traffic.

Months 2 to 3

First Movement

Landing pages are optimised and the first content is published. Long‑tail and lower‑competition terms tend to move first, which is where early ranking improvement usually shows.

Months 4 to 6

Traffic And Enquiries

Content and authority begin compounding, most Australian businesses see meaningful organic traffic growth in this window, and it becomes possible to attribute enquiries back to specific pages.

Months 6 to 12

Commercial Return

Head terms become winnable and organic starts carrying a defined share of revenue, which is the point at which the programme can fairly be judged.

Timelines move with competition, site age and how much technical debt we inherit, so a site with a clean history in a light category will move faster than a large site carrying years of migration damage. We give you our read on which one you are at the audit stage.

SEO Case Studies.

Where the packages have already been run.

+7106%
Komerco
Online revenue, year on year
eCommerce SEORead The Case Study

Category structure and technical foundations rebuilt, then content and authority layered on top of a catalogue that was barely indexed.
+84%
Dovida
Search visibility on core keywords
SEORead The Case Study

A national service brand competing across many locations, with visibility built on the terms that actually generate enquiries.
+40%
Rebecca Vallance
Revenue, year on year
SEORead The Case Study

A fashion retailer where organic had been treated as a branding channel, rebuilt around the searches that convert.

Our SEO Methodology.

Five stages, run the same way on every account and scoped to your site.

01

Audit And Baseline

A full technical crawl and health baseline, so we know what is broken, what is being indexed and where you genuinely stand before anyone commits to a target.

02

Keyword And Competitor Mapping

We map the Australian search landscape for your category by intent, separating the terms that drive revenue from the ones that only drive volume, and noting which competitors already hold them.

03

On-Page And Content

Landing pages come first because they are where traffic converts, followed by new content built to briefs written from real search intent.

04

Authority And GEO

Links are earned through outreach and digital PR, alongside the entity and citation work that gets you quoted in AI answers.

05

Report, Review, Reprioritise

A monthly report covering rankings, organic traffic, AI citations and the revenue behind them, followed by an agreed decision on what changes next month.

Is An SEO Package Right For You?

SEO is a strong investment in the right conditions and a weak one in the wrong ones, so this is how we assess fit before taking on a program, and when we would point you somewhere else.

SEO Is Usually The Right Investment When

  • People are already searching for what you sell, in volume you can verify
  • You have twelve months of runway and can judge the channel on its full run
  • Your site can actually be changed, and someone can approve content
  • Your average customer value makes an organic enquiry worth comfortably more than it costs to win
  • You are already buying the same clicks through Google Ads and would rather own some of that visibility

SEO Probably Is Not The Right Call When

  • You are pre‑product‑market‑fit and the offer is still moving each month
  • You have under six months of runway and need enquiries this quarter, where paid media will serve you better
  • Your category has very little search volume, and the demand has to be created before it can be captured
  • A replatform or rebuild is coming, in which case the sensible order is the site first and SEO second
  • Nobody internally can own content approvals, which stalls the part of the work that compounds over time

If you are in the right‑hand column we will say so on the first call, and where it makes sense point you at Google Ads or digital strategy instead.

How We Deliver Growth.

SEO works harder when the rest of the mix is pulling with it. Running paid search too? See our Google Ads packages.

GEO Services

Get cited in AI answers, not just ranked in blue links.

+AI Overviews+ChatGPT+Perplexity
GEO Services

Google Ads

Capture the demand today while organic compounds underneath it.

+Search+Shopping+Performance Max
Google Ads

Email Marketing

Own the audience your organic traffic brings in and sell to it again.

+Automation+Segmentation+Klaviyo
Email Marketing

SEO Packages FAQs.

✛How Much Do SEO Packages Cost In Australia?
SOUP’s SEO packages run from $2,500 per month excluding GST for the Small package, $4,000 for Medium and $6,000 and up for Enterprise. Across the Australian market more broadly, retainers range from a few hundred dollars a month to well over $10,000, and the range is wide because the amount of work in a month varies enormously. What moves the number is your site size, how competitive your category is, how much new content and authority building your target terms realistically need, and how much technical remediation the site is carrying. We scope every package against your own keywords and competitors before quoting.
✛What Is Included In An SEO Package?
Every SOUP package includes a technical audit and consultation, keyword research and mapping, landing page optimisation, analytics and tracking setup, Google Business Profile optimisation, generative engine optimisation, dedicated account management and a monthly report. From the Medium package upward we add content gap analysis, SEO content briefs, SEO copywriting, a competitor backlink audit and ongoing link building. Enterprise adds international SEO where it applies and a quarterly strategy review.
✛How Long Does SEO Take To Show Results?
Technical improvements can show within weeks. Ranking movement on lower‑competition terms typically appears around months two to three, meaningful organic traffic growth around months four to six, and commercial return over months six to twelve. SEO is cumulative, so the programme should be judged on month twelve rather than month three. How fast you move depends on competition, site age and how much technical debt the site is carrying, and we give you our read on that at the audit stage.
✛Do Your SEO Packages Include AI Search Optimisation?
Yes, in all three tiers. Generative engine optimisation is a named deliverable in every tier. In practice that means structuring your content so AI engines can extract and cite it, building the entity and citation signals those engines read, and monitoring where you appear across ChatGPT, Perplexity and Google AI Overviews. We report AI visibility next to your rankings, because on commercial searches the AI answer now sits above the first organic result and being the source it quotes matters as much as the ranking itself.
✛How Do SEO Packages Differ From A One‑Off SEO Audit?
A technical SEO audit is a point‑in‑time assessment that identifies what is wrong with your site. A package is the ongoing work that fixes it and keeps building. An audit tells you the problem; a package means the technical fixes get implemented, the content gets written, the links get earned and the priorities get revisited every month as the results come in. Many clients start with an audit and move into a package once they have seen the scope of the work.
✛Can SEO Work For A Small Business?
Yes, and it is often where the return is clearest, because a small business competing locally or in a niche category needs far less authority to rank than a national brand does. The Small package is built for exactly this position: sites under twenty landing pages that need foundations, local visibility and a first organic position. The honest qualifier is search volume. If almost nobody searches for your category, SEO cannot manufacture demand and paid media or another channel is the better answer. We will tell you which one you are before you commit.
✛Do I Still Need SEO If I Already Run Google Ads?
They solve different problems and most businesses benefit from both. Google Ads buys visibility immediately and stops the moment you stop paying. SEO builds visibility you own, which keeps working without a per‑click cost but takes months to compound. The practical pattern we see most often is running paid to capture demand now while SEO reduces how much of that demand you have to keep renting.
✛Do You Offer SEO Packages For Sydney, Melbourne And Brisbane Businesses?
Yes. We are based in Sydney and work with clients across Australia. For businesses competing locally, the package is built around the local search landscape that matters to you, which usually means Google Business Profile optimisation, map pack visibility, location‑specific landing pages and region‑specific keyword targeting rather than national head terms.
✛Am I Locked Into A Contract?
SEO needs a run to be judged fairly, so we ask for an initial commitment that gives the work time to compound, not an open‑ended lock‑in. We will be specific about the term and what it covers before you sign anything, and the audit that precedes it is free and yours to keep either way.
No cost, no obligation

Get A Free SEO Audit.

A senior strategist reviews your site and sends back a written summary within five business days. You keep it whether or not we work together.

Request Your Audit
+
Technical health and indexationWhat is broken, what is not being crawled, and what it is costing you.
+
Keyword and competitor positionWhere you sit today against the businesses taking the traffic.
+
AI visibility checkWhether you appear in AI answers for your category, and who does instead.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Talk To An SEO Specialist.

Tell us what you are trying to grow. We will give you an honest read on whether SEO is the right channel, which package fits, and what results are realistic in your category.

  • +A senior strategist on every call
  • +Pricing published, so the first call is about fit
  • +GEO included in every package

Work with SOUP

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4.9Clutch rating
200+brands grownsince 2019

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