We offer standard and custom SEO packages that can suit any budgets and deliver spoken results.


SEO, or Search Engine Optimisation, is the strategic optimisation of your website to improve its visibility in search engine results. When potential customers search for services or products that align with your business offerings, SEO ensures your website appears prominently in the search results and attracts clicks.

Why is SEO important for your business?
No matter how good your content is, if people can’t find your website, there will likely be no leads generated. Here are the top reasons why your website should be optimised for search:

Websites that appear at the top of organic search engine results are often perceived as more credible and authoritative by users. This perception is not accidental; it is the outcome of search engines’ complex algorithms designed to prioritise high-quality, relevant content. These algorithms evaluate numerous factors, such as the relevance of content, user engagement, and the number of quality backlinks from other reputable sites.

Moreover, users tend to trust organic search results more than paid advertisements because organic rankings are earned through content quality and SEO best practices, rather than purchased positioning. This trust is crucial for businesses as it can significantly influence user behaviour, leading to higher click-through rates, increased engagement, and ultimately, greater conversion potential.

While paid advertising requires continuous funding to keep the traffic flowing, SEO requires an initial investment of time and resources to set up, but once you’ve achieved a solid ranking, your website can continue to attract traffic without ongoing costs. This organic traffic is ‘free’ in the sense that you don’t pay for clicks or impressions.

SEO builds upon itself over time. Efforts made today will continue to impact your visibility in search results in the future. As you add more content, optimise your pages, and earn backlinks from other reputable sites, your authority in search engine algorithms grows. 

However, remember that SEO is not a set-it-and-forget-it strategy. It involves continuous improvement of your website and adaptation to new search engine algorithms. This ongoing process helps to maintain and improve your search rankings over time, ensuring that your traffic remains consistent and your website always stays ahead of the competition.

When it comes to content marketing, SEO is the backbone that ensures the content you create reaches its intended audience. By optimising content for search engines, you increase the likelihood of it ranking higher in search results, thereby gaining more visibility. This increased visibility leads to higher traffic and engagement, which are critical metrics for the success of content marketing. 

In paid search, SEO can enhance the quality score of your PPC (pay-per-click) campaigns, potentially lowering cost per click and improving ad positioning. This happens because search engines reward ads that align with the organic content of a website, recognising it as more relevant to the searcher’s intent.

Furthermore, SEO data provides insights into customer behaviour and preferences, which can inform and refine other marketing strategies. By understanding what your audience is searching for, you can tailor your content marketing efforts to align with their needs, and optimise your paid search campaigns to target the most effective keywords.

In the competitive digital landscape, SEO is a critical investment. Those who prioritise SEO are more likely to outperform and gain market share over their competitors. With the majority of online traffic directed to first-page search results, it’s imperative to secure your spot there, especially if your competitors are present. Analysing your competitors, managing your online reputation, optimising for your site’s mobile responsiveness and speed, creating engaging useful content, and focusing on user experience are all important to drive your business’s SEO success.

SEO allows you to reach a broad audience at any stage of the buying process by focusing on keyword intent rather than demographics. By focusing on keywords that reflect the intent of searchers, businesses can capture the attention of potential customers who are actively seeking information, products, or services that the business offers. This means that regardless of where a potential customer is in the buying process — whether they’re just beginning to research or are ready to purchase — SEO can help you reach them with the right message at the right time.

With the rise of “near me” searches and high conversion rates from local mobile queries, local SEO is crucial. These searches often display high intent and can lead to significant conversion rates, especially from mobile users who are on the go and looking for immediate solutions.

Online reviews are a significant factor in local SEO and can influence a potential customer’s decision to choose your business. Therefore, actively managing reviews and ratings on platforms like Google, Yelp, and industry-specific sites can enhance a business’s reputation and attract more local leads.

You can also gain a competitive advantage, because many local businesses may not be utilising SEO to its full potential. By investing in local SEO, a business can gain a competitive edge in the local market, standing out among competitors who may not be as visible online.

Our SEO Packages & Pricing

Small SEO Package

  • Start from $2000/month.
  • Suitable for small websites with < 20 landing pages.
  • 20-40 Keywords Tracked
  • Analytics & Tracking Set Up
  • SEO Account Management
  • Technical Audit & Consultation
  • Keyword Research & Mapping
  • Key Landing Pages Optimisation
  • SEO Monthly Report
  • Google My Business Profile Set Up & Optimisation
  • Medium SEO Package

  • Start from $4000/month.
  • Suitable for websites with 20-40 landing pages.
  • 40-100 Keywords Tracked
  • Analytics & Tracking Set Up
  • SEO Account Management
  • Technical Audit & Consultation
  • Keyword Research & Gap Analysis
  • Key Landing Pages Optimisation
  • SEO Monthly Report
  • GMB Profile Set Up & Optimisation
  • Blog Calendar
  • SEO Content Briefs
  • SEO Copywriting
  • Competitor Backlink Audit
  • Link Building
  • Enterprise SEO Package

  • Start from $6000/month.
  • Suitable for enterprise websites with > 40 landing pages, or websites in competitive niches.
  • >100 Keywords Tracked
  • Analytics & Tracking Set Up
  • SEO Account Management
  • Technical Audit & Consultation
  • Keyword Research & Gap Analysis
  • Key Landing Pages Optimisation
  • SEO Monthly Report
  • GMB Profile Set Up & Optimisation
  • Blog Calendar
  • SEO Content Briefs
  • SEO Copywriting
  • Competitor Backlink Audit
  • Link Building
  • International SEO (if applicable)
  • We advise a minimum commitment of at least 3 months to see the full benefits of our SEO services, as SEO is a long-term investment. Generally, if you are in a competitive niche, you can expect to see noticeable results within at least 3 months’ time. Typically, our initial focus during the first month will be conducting a thorough technical audit of your website. This crucial ‘clean-up’ phase is designed to resolve any technical issues that may prevent Google from crawling and indexing your site effectively. However, based on our initial findings, we may prioritise other critical areas such as content enhancement and keyword targeting within the first month if we identify them as immediate opportunities for higher ROI. This flexible approach allows us to effectively adapt our strategy to focus on the initiatives that promise the most significant impact right from the start.

    Looking for Custom SEO Packages?

    At SOUP, we recognise the unique nature of every business, encompassing various sizes, industries, brand identities, and target demographics. As such, we offer more than just standard, pre-built SEO packages. We’re committed to crafting tailored SEO solutions that align with your specific business needs and budget, ensuring measurable outcomes. Speak with us directly to customise your SEO package today.

    No matter which pricing tier you select, our process begins with a thorough audit and analysis of your website’s current SEO performance and your competitors benchmarking. Following this, we construct a detailed presentation that outlines the issues with your SEO performance and any opportunities for improvement, and propose a bespoke SEO strategy tailored to address them. We will present this strategic plan to you, ensuring it meets your expectations and sets the stage for improved online visibility.



    ESK Skincare is a premium Australian-based skincare brand, that offers evidence-based ingredients to slow aging and manage all types of skin concerns. Our SEO services helped improve non-branded keyword rankings, especially in Australia and the USA to grow new customer acquisition.

    +117% revenue MoM
    +40% new online visitors
    Service SEO Management


    As the leading SEO agency in Australia with a team of highly experienced SEO specialists, web developers and copywriters, we offer the most comprehensive bespoke SEO services to help you outrank your competitors organically. 

    • Innovative Research and Development: Staying ahead in the digital curve is non-negotiable for us. Dive deep into our groundbreaking SEO tests and discoveries during your strategy session.
    • Long-term Investment: We’re not just about quick fixes; we’re in it for long-term, sustainable results.
    • Tailored Marketing Strategies: We understand that SEO is more than just keywords. Our team crafts personalised marketing strategies to give your website a human touch. With professional copywriting and content creation, we’ll shape your online presence to match your unique business identity.
    • Transparency: We are committed to open and transparent communication about your campaign progress, the outcomes and ROI, so that you can make well-informed business decisions. Should any metrics dip, we identify the issue, outline an action plan to fix it straight away instead of trying to hide it from our clients. 
    • Highly Experienced SEO Experts: Our team consists of SEO specialists who have a proven track record of driving organic growth for a diverse mix of businesses, from small/medium businesses to tier 1 enterprises across Australia. Whether it’s boosting the online presence of eCommerce sites, enhancing the visibility of beauty and fashion brands, or increasing leads for tradespeople, we’ve done it all. We’ve also navigated the unique challenges of the finance, HR, and business sectors, tailoring our SEO strategies to each industry’s needs to deliver results.


    Are you ready to
    Scale your

    Get in touch for a FREE Strategy Session with SOUP today.


    SEO packages are comprehensive bundles of SEO services designed to improve a website’s organic search engine rankings and overall online visibility. These packages typically include a variety of strategies such as keyword research, on-page optimisation, content creation, link building, and technical website improvements. The goal is to enhance the site’s relevance and authority for targeted search terms, thereby increasing traffic and potential business opportunities.

    The cost of SEO packages can vary widely depending on the scope of services, the provider’s expertise, the competitiveness of your industry, and the specific goals of your business. Generally, SEO packages can range from a few thousand dollars a month for basic services to exceeding $100,000 a month for more comprehensive, high-end SEO strategies. It’s important to consider not just the price, but the value and potential return on investment that different SEO packages can offer.

    At SOUP, our SEO package starts at $2000 per month but this can be customised upon discussions.

    SEO packages can be worth the investment if they are well-crafted to meet your business’s needs and executed effectively. They can lead to increased organic traffic, higher search engine rankings, and ultimately more leads and sales in the long run. However, it’s crucial to choose a reputable SEO provider who uses ethical, white-hat SEO techniques and who tailors their services to your specific market and objectives. The worth of SEO packages also depends on the long-term commitment and consistency of the SEO efforts, as SEO is a long-term strategy rather than a one-time setup.

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