Industries

Digital Marketing Built For Your Industry.

SOUP works with established businesses across Australia. Every industry buys differently, so each page below shows how we plan, measure and grow marketing in that sector, with the client results to back it up.

Industries We Work With.

Choose your industry to see our approach, results and FAQs.

Home, Lifestyle & Travel

Digital marketing for Australian homewares, furniture, outdoor living and travel brands, including SEO, Google Ads, social and email marketing.
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Health & Wellness

Digital marketing for Australian health, fitness, allied health and wellness businesses, including SEO, Google Ads, social and email marketing.
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Education

Digital marketing and student acquisition for Australian education providers, tutoring companies, RTOs and professional training businesses.
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Fashion & Beauty

Digital marketing for Australian fashion, beauty, skincare, haircare and salon brands, including social, Google Ads, SEO, influencer marketing and email.
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Consumer Technology

Launch and growth marketing for consumer technology, electronics and smart home brands in Australia, including creator marketing, social, Google Ads, SEO and email.
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Food & Beverage

Digital marketing for Australian food, beverage, meal delivery and coffee brands, including social, Google Ads, email marketing, SEO and creator content.
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Manufacturing & Industrial

B2B digital marketing and lead generation for Australian manufacturers, industrial suppliers and distributors, including SEO, Google Ads, LinkedIn and social.
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Trades & Home Services

Lead generation for Australian trades and home services businesses, including Google Ads, local SEO, Google Business Profile and social.
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SaaS & Technology

Demand generation for Australian SaaS and technology companies, including SEO, LinkedIn advertising, Google Ads, social and HubSpot marketing automation.
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B2B & Professional Services

B2B lead generation for Australian professional services firms and B2B businesses, including SEO, LinkedIn advertising, Google Ads, HubSpot and content marketing.
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