Unlock your business growth with a free technical SEO audit from SOUP Agency

What Is a Technical SEO Audit?

A technical SEO audit is the foundation of a successful SEO strategy. It’s a comprehensive examination of your website’s technical aspects and infrastructure, aimed at uncovering issues that could be preventing your site from being found, indexed and ranked on Google Search Result Pages.



Why should your SEO strategy start with a technical SEO audit?

Great content alone isn’t enough. Technical issues that hinder Google from reading and comprehending your site can prevent it from ranking and appearing in organic search results. A technical SEO audit ensures your website is optimised for peak performance, ensuring it’s consistently indexed and understood by search engines. Our comprehensive technical SEO audit service is designed to address all these critical aspects and more, ensuring that your website is not only visible but also performs at its best.

1. Improved Search Engine Rankings

Search engines like Google have complex algorithms that assess websites based on various technical factors. A technical SEO audit ensures that your site aligns with these algorithms, increasing your chances of ranking higher in search results.

2. Identification and Resolution of Issues

Technical issues such as slow page loading times, and mobile-friendliness problems can harm your website's performance. This audit identifies these issues so they can be fixed promptly, preventing them from negatively impacting your search engine rankings.

3. Enhanced User Experience:

A technically sound website isn't just about search engines; it's also about providing a seamless and enjoyable experience for your visitors. A user-friendly website not only keeps visitors engaged but also encourages them to stay longer and explore further.

4. Increased Organic Traffic

As your website's technical aspects are fine-tuned, it becomes more attractive to search engines. This leads to higher organic traffic as your site climbs the search engine rankings. More visitors mean more opportunities to convert them into customers or leads.


You will receive an extensive technical site audit with a full analysis report of your SEO performance and technical errors to discover your weakness & areas of improvement.

Our SEO Specialist will get in touch with you to explain your SEO audit results step by step. We identify opportunities for growth and audit your overall online presence so we can bring all our insights into a long-term personalised roadmap strategy specifically to your business needs.

What Does Our Technical SEO Audit Cover?

When it comes to SEO, understanding how search engines perceive your website is crucial. Therefore, the most important part of a technical SEO audit is to ensure that there’s no technical errors that prevent your website from being crawled and indexed by search engines. Things that we will look at:

  • No important pages or resources are blocked in robots.txt file
  • Homepage and all critical pages return a 200 status code
  • Correct URLs are listed in XML Sitemap for efficient indexing
  • Canonical tags correctly implemented
  • Content can be rendered with basic Javascripts

The way your website appears in search engine listings can significantly impact user engagement. Our technical audit focuses on optimising your meta tags and structured data to improve click-through rates and ultimately improve your search engine rankings. Our technical audit ensures your meta titles & descriptions are optimised and aligned with the best SEO practices, as these are the first things users see when encountering your website on search engine result pages (SERPs).

Links and navigation play a crucial role in helping both users and search engines explore and understand your website’s structure. Our technical audit ensures that your links are crawlable, functional, and provide an efficient path for users and search engines to navigate your site and understand the relationship between your webpages.We identify any broken links, redirect chains or redirect loops that can cause bad user experience and difficulty for search engines to follow and discover pages at deeper levels on your website. We emphasise the use of descriptive anchor text in internal linking, which aids in providing context and relevance to linked content.

Quality content is the cornerstone of SEO. Our technical audit includes a thorough examination of your website’s content to identify and address potential issues that could dilute the authority of your webpages and affect user experience, such as duplicate content, heavy ads above the fold, no hierarchical HTML tags, and more.

Quality content is the cornerstone of SEO. Our technical audit includes a thorough examination of your website’s content to identify and address potential issues that could dilute the authority of your webpages and affect user experience, such as duplicate content, heavy ads above the fold, no hierarchical HTML tags, and more.

With the majority of searches now performed on mobile devices, mobile friendliness is a very important ranking factor. Our technical audit comprehensively examines your website’s mobile optimisation, ensuring that it performs optimally on mobile devices while maintaining usability on desktop.

Site speed is a crucial factor in both user experience and search engine optimisation. A slow-loading website can lead to higher bounce rates, lower user engagement, and ultimately even a drop in search engine rankings. Our technical SEO audit thoroughly evaluates your website’s speed and performance, including page loading time, Core Web Vitals metrics, mobile vs desktop speed.

If your website caters to a global audience or operates in multiple languages, it’s essential to ensure that search engines and users from different regions can access and understand your content effectively. Our technical SEO audit includes a comprehensive evaluation of international and multilingual aspects, such as hreflang tags, geotargeting & duplicate content.

Website migrations, whether it’s a change in domain, platform, or structure, can be fraught with potential pitfalls that impact SEO. If your website has recently gone through a migration without proper SEO involvement and saw sudden drops in organic traffic, it’s a clear indicator of migration-related issues such as broken links, no redirects in place, incorrect tracking and analytics, and more. Our technical SEO audit includes a thorough assessment of migration-related factors to ensure a smooth transition and minimal disruption to your search engine rankings. Our SEO specialists have extensive experience in website migration. Our clients not only avoided any drops but also observed improvements in search visibility post-migration, all thanks to the detailed plan we had in place.

Our Approach to Technical SEO Audit

At SOUP, we take a systematic and expert-driven approach to conducting technical SEO audits. Our methodology is founded on a combination of extensive experience, cutting-edge tools, and a commitment to delivering results that make a real difference for your online presence.

Our team of technical SEO consultants have years of experience in the field. We understand the ever-evolving landscape of search engine algorithms and are well-versed in the latest industry best practices. This expertise allows us to assess your website with a keen eye, identifying both obvious and subtle issues that may be impacting your search engine rankings.


To ensure the most thorough and accurate technical SEO audit possible, we leverage a suite of advanced SEO tools and platforms, including Screaming Frog, SEMRush, and Ahrefs. These tools enable us to delve deep into your website's structure, performance, and content, uncovering issues that may go unnoticed by the untrained eye. We continuously update our toolkit to stay ahead of industry trends and algorithm changes.

Depth of Analysis:

Our commitment to excellence is reflected in the depth of our analysis. We don't stop at surface-level issues; we dig deep to uncover hidden problems that may be affecting your website's performance and provide custom solutions that best suit your business.

Why Choose Us?

As the leading independent digital marketing agency in Australia, we understand that selecting the right partner for your technical SEO needs is a critical decision for your business. With a lot of options available, it’s essential to know why choosing us sets you on a path to success.
Experience & Expertise

Our SEO professionals bring a wealth of experience and expertise to the table. We have successfully executed countless technical SEO audits for a diverse range of clients across various industries. This extensive experience has honed our skills in identifying and addressing intricate technical issues, ensuring that your website not only meets industry standards but also stands out from the competition.

Cutting-edge Tools

As SEO is an ever-changing industry, staying ahead of the curve is vital. That's why we utilise state-of-the-art tools and software to conduct our technical SEO audits. Our toolkit is continuously updated to remain aligned with the latest industry trends and search engine algorithm changes.

Customised Solutions

We understand that every website is unique, with its own set of challenges and opportunities. Our approach is never one-size-fits-all. Instead, we tailor our solutions to address your specific needs and goals. Whether you're dealing with a complex e-commerce platform, a content-rich blog, or a multinational website, we have the expertise to provide solutions that work for you.

Comprehensive Assessment:

Our commitment to excellence is reflected in the depth of our analysis. Beyond the surface-level issues, we delve deep into your website's structure, performance, and content. We identify potential pitfalls and provide detailed insights into improving your website's technical SEO. This comprehensive approach ensures that we leave no room for improvement untapped.


Effective communication is at the heart of our client relationships. We believe in transparency and keep you informed every step of the way. Our reports are clear, concise, and actionable, allowing you to understand the progress of our work and the impact on your website. If improvements take time or specific challenges are particularly complex, we won't promise overnight miracles. Instead, we set realistic expectations and work diligently to achieve long-term success for your website.

Long-term Partnership

At SOUP, we don't just focus on quick fixes. We aim to build long-term partnerships with our clients. As SEO evolves, we adapt our strategies to ensure your website's sustained success. We're not just here for today; we're here for your future growth.

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