Boost your local visibility with SOUP Agency’s expertise in local SEO. Drive more traffic, generate more leads, and grow your business locally.

What is local SEO?

Local SEO is the practice of optimising your online presence to attract more business from relevant local searches.

Example of Local SEO

  • Google Business Profile (formerly known as Google My Business) Optimisation: Creating a detailed Google business profile with accurate business hours, contact information, and customer reviews.
  • Local Citations: Listing your business consistently across directories like Yelp, Yellow Pages, and local business directories.
  • On-Page SEO: Using local keywords like “best Italian restaurant in Sydney” in your website content and meta descriptions

How Local SEO Is Different From Regular SEO?

  • Target Audience: Local SEO focuses on reaching customers in a specific geographic area, while normal SEO aims to attract a broader, often global audience.
  • Keywords: Local SEO uses location-based keywords, whereas normal SEO uses broader terms.
  • Tools and Tactics: Local SEO emphasises GMB and local directories, while normal SEO focuses more on overall website optimisation and content marketing.

Benefits of Local SEO


GMB Optimisation

We ensure your Google Business Profile (formerly Google My Business) is fully optimised. This includes accurate business details, engaging photos, and regular updates to keep your profile active and relevant.

Local authority

We build high-quality local citations by listing your business in relevant directories, and also create valuable backlinks from local sources to boost your online authority.


Our on-page SEO services include optimising your website’s content, titles, meta descriptions, and keywords with a focus on local search terms. This makes your website more visible to local searchers.

Local Content Creation

We create engaging and relevant content tailored to your local audience. This includes blog posts, articles, and social media content that resonate with local customers and improve your search rankings.


  • Expertise in Local SEO: Our team has extensive experience in local SEO, with a deep understanding of the Australian market. We stay updated with the latest trends and best practices to ensure your business stays ahead of the competition.
  • Customised Strategies: We don’t believe in a one-size-fits-all approach. Our strategies are tailored to your specific business needs and local market conditions, ensuring maximum impact and results. As such, we offer different & custom SEO pricing packages for each business.
  • Proven Results: Our track record speaks for itself. We have successfully helped numerous Australian businesses improve their local search rankings, increase foot traffic, and grow their customer base. Our clients consistently see measurable improvements in their online visibility and lead generation.


ESK Skincare is a premium Australian-based skincare brand, that offers evidence-based ingredients to slow aging and manage all types of skin concerns. Our SEO services helped improve non-branded keyword rankings, especially in Australia and the USA to grow new customer acquisition.

+117% revenue MoM
+40% new online visitors
Service SEO Management


1. Intitial COnsultation

We begin with a comprehensive consultation to understand your business goals, target audience, and current local SEO status.

2. SEO Audit

Next, we conduct a detailed audit of your existing local SEO efforts. This includes analysing your Google Business Profile, website performance, local citations, and reviews.

3. Strategy Development

Based on the audit, we develop a customised local SEO strategy tailored to your business needs, focusing on high-impact areas

4. Implementation & Optimisation

We implement the strategy, optimising your Google Business Profile, website, and local citations. We also manage reviews and create local content.

5. Reporting & Analysis

Finally, we provide regular reports and analyses to track progress, measure results, and make data-driven adjustments to ensure continuous improvement.



We service businesses Australia wide. Our head office is located at level 3, 127 York Street, Sydney 2000.


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Local SEO is the practice of optimising your online presence to attract more business from local searches on Google and other search engines.

Local SEO focuses on targeting customers in a specific geographic area, using location-based keywords and tools like Google Business Profile. Regular SEO targets a broader audience and doesn’t emphasise location-specific searches.

Local SEO helps your business appear in local search results, increasing visibility, attracting more local customers, and driving more foot traffic to your location.

You can optimise your Google Business Profile by ensuring your information is accurate and up-to-date, adding high-quality photos, responding to reviews, and regularly posting updates.

Positive online reviews improve your business’s reputation and can boost your local search rankings. Managing and responding to reviews also shows that you value customer feedback.

On-page SEO includes optimising your website’s content with local keywords, ensuring your NAP (name, address, phone number) information is consistent, and using schema markup to help search engines understand your business.

Local SEO results can vary, but you may start seeing improvements in your local search rankings within a few months of implementing a comprehensive strategy.

Yes, you can handle some aspects of local SEO yourself, like optimising your Google Business Profile and managing reviews. However, working with a local SEO expert can provide more comprehensive and effective results.

Look for an SEO agency with proven experience, industry awards, a clear strategy tailored to your business, and a track record of success in improving local search rankings for other clients.

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