Email Marketing Agency In Australia.
Email that drives revenue, not just opens. Your database is the only audience you own outright, and the work is turning it into predictable revenue.We build and run email programs for Australian and global brands across Klaviyo, HubSpot and Mailchimp, bringing lifecycle strategy, automation, copy and design together so email becomes a measurable revenue channel rather than a newsletter.
Brands We’ve Already Helped Grow.
Trusted by Australian and global brands.
What Our Clients Say.
Every team member showcased extensive knowledge in their respective areas.
Their expertise continues to provide new and innovative ways to improve performance and results.
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Email Marketing Case Studies.
Where email became a revenue channel.
Vbreathe
A database rebuilt around segmentation and automated nurture, with total revenue up 66% alongside it.
Read The Case Study
THR1VE Meals
Segmentation, re‑engagement flows and offers built for high‑value customers, balanced against a product launch calendar.
Read The Case Study
Bay Gallery Furniture
Cadence, segmentation and creative rebuilt around revenue. Click rates now sit in the top 10% of brands on Klaviyo.
Read The Case StudyFlows And Campaigns Do Different Jobs.
An email program has two halves. Campaigns are the sends you schedule: the launch, the promotion, the newsletter. Flows are automated, triggered by what a customer actually does, and they run whether or not anyone on your team is at a desk.
Most brands spend nearly all their time on campaigns. The revenue tells a different story. Across 183,000 brands, automated flows produce roughly 41% of all email revenue from just 5.3% of the emails sent, because they reach people at the moment they were already deciding.
That is where we start: build the flow stack that should be running, then make the campaign calendar sharper around it.
See What We DoSource: Klaviyo Email Marketing Benchmarks, 183,000+ brands, February 2026. A well‑built program needs both. Flows carry the efficiency, campaigns carry the volume and the brand.
You Own The Audience
Paid social and search rent you an audience for as long as you keep paying. Email is the one channel where the audience you build stays yours.
It Compounds With Every Other Channel
Every customer your paid social, Google Ads and SEO work brings in becomes someone email can convert again, at a fraction of the original acquisition cost.
It Is Measurable To The Dollar
Attribution is cleaner in email than almost anywhere else. Revenue per recipient, flow contribution and repeat purchase rate all tie directly back to what was sent, and to whom.
Why Our Builds Work.
Built On Real Behaviour
Segments, triggers and timing set from your own customer data, not a generic best‑practice guess.
Tested Before It’s Trusted
Every flow is reviewed against benchmark and refined on a defined cadence, not built once and left alone.
Multi‑Platform Depth
Klaviyo, HubSpot and Mailchimp specialists in‑house, so the build matches the platform’s actual strengths.
Reported Against Revenue
Every automation is measured on what it actually earns, not opens or clicks alone.
Pick A Flow, See It Run.
The seven core email automation flows every ecommerce account should have. Select one to see the trigger, timing and logic behind it.
Email Marketing Services.
The full program, from database health through to the revenue it produces.
Email Marketing Strategy
We review your platform, database, campaigns and existing flows, map the customer lifecycle, and set the priorities that will move revenue first.
Email Marketing Automation
Email automation built around what customers actually do. The seven core flows, plus the lead nurture and enquiry follow‑up journeys that suit your business model.
Campaign Management
Planning, building and sending your regular calendar of launches, promotions, education and retention, at a cadence your list can sustain.
Database Segmentation
Audiences organised on purchase history, engagement, lead stage and customer value, so every send goes to the people it was written for.
Email Copywriting And Design
Templates, campaign creative and flow copy produced by our copy and design team, built mobile‑first and on brand.
Platform Implementation
Setup, migration and integration across Klaviyo, HubSpot and Mailchimp, including ecommerce and CRM connections.
SMS And MMS
Text and picture messaging planned alongside the email calendar rather than bolted on. Launches, back‑in‑stock, cart follow‑up and time‑sensitive offers, with consent handled to the same standard.
Testing And Optimisation
Structured testing on subject lines, creative, timing, offers and journey logic, run against a defined question rather than changed on a hunch.
Reporting And Attribution
Reporting on attributed revenue, flow versus campaign contribution, repeat purchase and qualified enquiries, with attribution settings accounted for.
Email Marketing For Different Business Models.
The channel is the same. The job it does is not.
Ecommerce Email Marketing
Subscriber conversion, cart and browse recovery, post‑purchase sequences and reactivation, measured on attributed revenue and repeat purchase rate. Usually Klaviyo, alongside ecommerce SEO and paid social.
B2B And Sales‑Led
Longer cycles, smaller lists, higher value. Lead nurture, enquiry follow‑up and sales enablement running inside the CRM so marketing and sales see the same record. Usually HubSpot.
Service Businesses
Enquiry follow‑up, onboarding, appointment reminders, review requests and re‑engagement. Automation logic matters more than creative volume here.
Subscription And Membership
Onboarding, usage prompts, renewal and churn prevention. The revenue lever is retention, so the reporting is built around cancellation and reactivation rather than campaign clicks.
Marketplaces And Multi‑Brand
Multiple sending identities, shared subscriber overlap and separate reporting lines, without letting one brand’s cadence burn a list the others rely on.
Considered Purchase And Retail
Long decision windows where email carries the middle of the journey. Education, comparison and reassurance, between the first visit and a purchase months later.
Designs That Convert.
From welcome emails and abandoned cart flows to regular campaigns, we design mobile‑friendly email templates that reflect your brand and make the next step clear. Built in Klaviyo, HubSpot, Mailchimp and other leading email platforms.
How Email Marketing Works With SOUP.
Whether you need the foundations built, an existing account sharpened, or a team to run the channel end to end, we shape the engagement around where your email program is now and where you want it to go.
One‑Off Services.
For businesses starting from scratch, moving platforms, or wanting a clear view of what needs improving.
Build Your Email Marketing Foundation
- We configure your platform and connect your store, CRM or other key systems
- Your existing database migrated in, with key audience segments established
- Sign‑up forms built and ready to start growing your list
- Your sending domain and deliverability foundations set up properly from day one
- Your agreed core automated flows built, tested and live
Find The Gaps And Priorities
- A full review of your technical setup, integrations and data connections
- Your sending domain authentication and deliverability health checked
- Your database structure, list health and existing segments reviewed
- Your customer’s buying journey and recent campaign performance assessed
- A clear, prioritised report and a call to walk through what we found
Ongoing Management.
For brands who want an ongoing team behind the channel, whether you run one account or several.
Run And Optimise, Month To Month
- Automations: 2 flows optimised per month
- Campaigns: a planned campaign calendar, 3 emails a month
- Segments: ongoing optimisation of key audience segments
- Testing: subject line, send time, and segment A/B testing on every email
- Reporting: monthly performance reporting, plus a quarterly strategy session
Built For Bigger, More Complex Programs
- Automations: 4 flows optimised monthly
- Campaigns: a planned campaign calendar, 4 emails a month
- Segments: ongoing optimisation of key audience segments, for every brand
- Testing: subject line, send time, content, and segment A/B testing on every email
- Reporting: in‑depth monthly reporting broken out by brand, plus monthly and quarterly sessions
- Quarterly strategy session: a dedicated call each quarter to review your results, discuss what’s working, and align on priorities for the quarter ahead
Not sure which fits? Tell us where your email program is today and where you want it to go, and we’ll recommend the right starting point.
Which Email Platform Is Right For Your Business.
We work across all three. The right answer depends on your data, your integrations and who uses it day to day.
| Platform | Best suited to | Where it is strongest | Worth knowing before you commit |
|---|---|---|---|
| Klaviyo | Shopify and WooCommerce stores, roughly 2,000 subscribers and up | Deep ecommerce data, predictive segments, native store sync, the richest flow reporting of the four | Pricing scales with list size, so list hygiene pays for itself. The strongest option for ecommerce, and heavier than most B2B businesses need. |
| HubSpot | B2B and sales‑led businesses with longer consideration cycles | Email sits inside the CRM, so lifecycle stages, sales activity and attribution all run off one record | It rewards a properly structured CRM, and it is more than a simple newsletter program needs. We are a certified HubSpot partner if that is the direction. |
| Mailchimp | Early‑stage businesses and straightforward newsletter programs | Fast to set up, inexpensive at small list sizes, familiar to most in‑house marketers | Automation depth runs out as you grow. Most brands that outgrow it move to Klaviyo, and migration is straightforward if planned. |
If you already have a platform, the first question is usually whether it is being used properly, not whether to replace it. Most accounts we audit are running a fraction of what they are already paying for.
Why Brands Choose SOUP As Their Email Marketing Agency.
Built Around Your Business
Your campaign calendar and flow stack are shaped around your customers, buying cycle, data and growth goals rather than a template applied to every account.
Measured On Commercial Outcomes
We look past opens and clicks to attributed revenue, repeat purchase rate and qualified enquiries. Those are the numbers that show up in the business, not just in the platform.
Connected To Everything Else
Email is planned alongside your SEO, social, paid media and CRM activity, so the customer gets one consistent story across every channel.
Clear And Collaborative
Defined priorities, transparent reporting and recommendations written so your team can act on them. A senior strategist is on every call.
Deliverability, List Health And Australian Compliance.
Getting into the inbox is the first commercial decision in email. Authentication, list health and consent decide whether the rest of the program gets read.
Authentication Done Properly
SPF, DKIM and DMARC configured and monitored on your sending domain. Since 2024 Gmail and Yahoo require all three from bulk senders, along with one‑click unsubscribe and a spam complaint rate kept under 0.3%. Most accounts we audit are only partly compliant.
A Warm, Separated Sending Domain
Marketing email sent from a subdomain, so your invoices, order confirmations and sales replies keep their own clean sending reputation. New domains warmed gradually rather than switched on at full volume.
Engagement‑Based Sending And Sunsetting
Sending to people who never open teaches the mailbox providers to filter you. We segment by engagement, suppress the disengaged, and run a defined sunset flow. That usually improves both deliverability and your platform bill.
Spam Act 2003 And Consent
Australian senders need consent, clear identification of who is sending, and a working unsubscribe honoured promptly. We audit how consent was collected, keep the record, and make sure preference and unsubscribe handling stands up.
An Email Marketing Agency In Sydney, Working Australia Wide.
Sydney‑based, working with brands across Australia and internationally. Running email for Australian audiences has its own rules. These are the ones that change what we build.
Send Times Across Three Time Zones
A 7am send in Sydney arrives at 4am in Perth. We set send windows around where your customers actually are and let engagement data refine them, rather than running one national schedule and hoping.
The Australian Retail Calendar
EOFY in June, Click Frenzy in May and November, and a Black Friday that lands in warm weather rather than cold. The campaign calendar is built around the local year, not an imported one.
The Platforms Australian Brands Actually Use
Shopify dominates local ecommerce, which is why Klaviyo is the default for most Australian retail brands. For B2B and sales‑led businesses the answer is usually HubSpot, and we are a certified partner.
A Senior Team In One Room
Strategy, copy, design and platform work all happen in our Sydney office. You speak to the people doing the work, in your time zone, on the same day you email them.
How We Deliver Growth.
Email works harder when the rest of the mix is pulling with it.
Email Marketing FAQs.
✛What Does An Email Marketing Agency Do?
✛How Much Does Email Marketing Cost In Australia?
✛What Is The Difference Between An Email Campaign And An Automated Flow?
✛Is Klaviyo Worth The Cost Over Mailchimp?
✛How Many Emails Should We Send Per Week?
✛How Quickly Will We See Results?
✛Do Open Rates Still Mean Anything In 2026?
✛Can SOUP Manage Our Existing Klaviyo Or HubSpot Account?
✛What Happens To Our List If We Stop Working Together?
Get A Free Email Program Audit.
A senior strategist reviews your platform, database and flows and sends back a written summary within five business days. You keep it whether or not we work together.
Request Your AuditSpeak To An Email Marketing Specialist.
Tell us what you are trying to grow. We will give you an honest read on what your database is currently worth, what it could be worth, and what it would take to get there.
- +A senior strategist on every call
- +Certified HubSpot partner team
- +Klaviyo, HubSpot and Mailchimp
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.