EMAIL MARKETING AGENCY

CERTIFIED HUBSPOT & KLAVIYO PARTNERS

We’ve partnered up with leading CRMs and email management software to bring your business the best email campaigns and automations. We will help your business grow your email list and nurture your customers. Our team is certified in Hubspot & Klaviyo and have decades of experience, so you know that you’re in safe, professional hands.

OUR EMAIL MARKETING SERVICES.

CREATE CUSTOM EMAIL TEMPLATES.

We’ll customise and craft high-conversion emails tailored to your brand’s unique needs, incorporating dynamic content such as coupons, product preferences, and browsing activity. Every design will be on-brand and attention-grabbing, ensuring your emails stand out in any inbox.

COPY THAT CONVERTS.

We don’t just write emails; we craft conversations that resonate on a personal level. Whether it’s newsletters, promotional content, educational material, or transactional emails, you can rest assured that your emails won’t just be read—they’ll be remembered.

A/B TESTING.

We get it—every subscriber on your list has their own preferences and quirks. Think of us as your email detectives, diving deep into the preferences, likes, and habits of your audience. Our A/B testing isn’t just about crunching numbers; it’s about uncovering insights that drive engagement and conversions.

EMAIL AUTOMATION.

Automate your email marketing with precision and ease. We’ll set up sophisticated automation workflows that send the right message at the right time, based on customer behaviour, lifecycle stage, and engagement. From welcome series to re-engagement campaigns, our automated solutions ensure your emails are always timely, relevant, and effective.

ADVANCED EMAIL LIST SEGMENTATION.

Gain full access to customer data and targeting tools that allow you to reach customers with personalised email campaigns. We’ll target the right people using a combination of behaviour, location, list, and order date to keep your audience coming back for more.

SEAMLESS INTEGRATION WITH OTHER PLATFORMS.

As HubSpot and Klaviyo partners, we seamlessly integrate with platforms such as Shopify, WooCommerce, and WordPress. This feature allows us to sync your historical and real-time data for precision-targeted marketing, ensuring your campaigns are always relevant and timely.

GROW YOUR EMAIL LIST.

At SOUP, we know that one of the biggest struggles is staring at an email list and wishing it were bigger. Our strategy team can help you create lead magnets, pop-ups, promotions, and partnerships to increase subscriber growth and retain customer loyalty for your business.

WE DRIVE GROWTH WITH KLAVIYO AND HUBSPOT

Whether you’re just getting started with Klaviyo or HubSpot and are looking for a team to elevate your business – you’ve come to the right spot.

As partners with Klaviyo and HubSpot, we have an in-depth comprehension of these powerful platforms and will tailor your accounts to suit your brand’s unique requirements. We can help you with:

Klaviyo Services

HubSpot Services

Partner with us to unlock the full potential of Klaviyo and HubSpot, and watch your business thrive.

HOW WE WORK

THE SOUP FLOW

Each customer is unique, and our approach involves identifying their individual preferences, such as their shopping frequency, what promotions they respond to, and the type of relationship they want from you. Here’s what our process looks like:

ANALYSIS

Already have an email marketing strategy for your brand? We analyse the full strategy and find out what’s working and what’s not for your brand. Then, we’ll provide you with evidence-based recommendations on optimising for better results. If you are already using Klaviyo or Hubspot, our team will conduct an account audit to best use existing data that you already have.

CREATIVE

We design email campaigns and flows for both mobile and desktop formats, prioritising content that’ll draw your customers in. We create all kinds of emails, from welcome flows, product drops, abandoned carts, to post-purchase nurtures. We structure email creatives to accurately reflect your brand image - leaving you with a competitive edge from your competitors.

OPTIMISATION

When it comes to optimisation, there are many things can be done to improve your email and SMS marketing - which is why we do it all:

  • Generating and nurturing leads
  • Retargeting your subscribers
  • Segmenting your database
  • Flow automation
  • Adding SMS touch points to your strategy in order to increase ROI and ensure brand exposure at every point.
  • ALREADY ON HUBSPOT OR KLAIVYO?

    Speak to an Email Marketing Specialist for an Account Audit.

    CAPTIVATING EMAIL DESIGNS.

    Email marketing is the best (but most underrated) way to keep your clients in the loop with current news and updates. Whether you’re promoting a new product/service or blasting a monthly newsletter, the Soup team will design custom email templates and copy tailored to your brand tone and theme.

    With plenty of copywriting experience up our sleeve, you don’t need to worry about your emails sounding stiff or unprofessional. We’re ready to take on your brand voice, whatever it is.

    SET UP AUTOMATION WORKFLOW SERIES.

    We will set up automated email workflows via triggers and tags to get the right emails delivered to the right customers – no fuss.

    At Soup, we understand that conversions are your priority. Our nurture series and sales cycle is crucial in driving conversions and creating alignment between your sales and marketing strategies. We also offer a 3-step process workflow designed specifically to improve cart recovery to convert sales, because we know that abandoned carts mean money down the drain.

    BE OUR NEXT SUCCESS STORY

    Find out more on how we exceeded client expectations.

    CASE STUDY

    THR1VE HAD SOLD OUT OF ALL OF THEIR MEALS FROM 2 EMAIL CAMPAIGNS SINCE LAUNCH.

    Thr1ve is a healthy meal plan company and they seeked to re-engage existing customers using email marketing to relaunch. On the first week, they had sold out of all of their meals 3 days earlier than anticipated due to the success of revenue generated from 2 email campaigns.

    They were exceptionally happy with the result as all email results were well above industry benchmarks and conversions exceeded expectations.

    +5.5% Click-through rate
    $6.8k Revenue from the first two emails
    Service Email Marketing

    Are you ready to
    Scale your
    business?

    Get in touch for a FREE Strategy Session with SOUP today.

    Email Marketing FAQs

    Marketing to your customer base through email can convert sales for your eCommerce brand. Making use of audience segmentation brings about a personalised experience, bringing a selective product offering to them directly through their inbox. This allows you to keep your user-base up to date with announcements, educate and inform them, and prompt them to go through with their purchase.
    We can help you grow your email database through joint marketing efforts with your sales team and our services and develop a digital strategy for your business. We offer also PPC advertising, SEO & CRO, and social media marketing strategies aligned to grow your email list.
    A CRM system like Klaviyo can automate many manual processes and will complete important tasks in a shorter period of time, leading to maximum efficiency. Furthermore, you’ll have access to a centralised database of customer information which allows you to analyse data to make informed decisions and identify trends.
    1. Target audience: email marketing allows you to target specific audiences who have shown an interest in your products or services. Through these insights, you can segment your email list on demographics, interests, and behaviour.
    2. Measurable results: With email marketing, you can track the success of your campaigns in real-time. You can see how many people opened your emails, clicked on links, and made purchases.
    3. Increased brand awareness: Consistent email marketing can help increase brand awareness and keep your brand top of mind with your subscribers.
    4. Personalisation: through email marketing, you’ll be able to personalise your messages to your subscribers, which makes them feel valued and are more likely to engage with your brand.

    Overall, email marketing can be a powerful tool for businesses to connect with their audience and drive sales.

    Email campaigns are sent to a target list that you build in advance, with the emails including a specific message or call-to-action. Automated emails on the other hand, are a series of pre-written emails that are triggered based on specific behaviours or actions of the subscriber. These email flows are designed to nurture leads or customers over time, providing them with relevant and timely information to move them through the sales funnel.

    The key difference is that email campaigns are sent manually, while automated email flows are triggered automatically based on user behaviour.

    It depends on the platform and how much you want to invest, but email marketing can bring about favourable ROI. For an email marketing solution custom fit for your enterprise, discuss your goals and budget with a specialist at Soup Agency today.

    You don’t want to create spam for your clientele, which is why we recommend segmenting audiences so they only receive content tailored to the customer stage they’re in. There is no set number, as it depends on your business goals and strategy – How regular are your touchpoints? Are you communicating with your customers in other ways? Is there a deal or new product you need to alert them about?

    Consult our digital marketing agency today and we will help find an email strategy that works for you.

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