Meta Business Partner · Paid Social Specialists

Instagram Ads Agency In Australia.

Instagram Ads That Earn The Scroll.

Your buyers are already scrolling. The question is whether your feed is worth stopping for. We build and manage Facebook and Instagram campaigns for Australian brands, combining audience strategy, in-house creative and disciplined media buying so paid social becomes a measurable revenue channel.

Get A Free Meta Ad Account Audit See Our Results
 
M Ads Manager
Last 30 days
Revenue From Instagram
$214,760
▲ 33% vs previous period
Reels · Prospecting
New audience reach
$18,420
4.1x ROAS
Feed · Retargeting
Warm audience
$9,860
5.6x ROAS
Stories · Consideration
Mid-funnel
$6,140
3.4x ROAS
Best Performing Creative
4.1x ROAS
at a 34% lower CPA than control
A senior-led, award-winning agency running paid social every day
Meta Business Partner
Google Partner
5.0★ on Clutch
200+ brands grown

Brands We've
Already Helped Grow

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUP
Bondi Blyss campaign result, 9x audience amplification
Segway campaign result, 34K impressions on $0 media spend
Bands of Courage social campaign creative by SOUP
Meriton Suites social campaign creative by SOUP
Bay Gallery Furniture campaign result, 530% increase in unique clicks
Vision Personal Training campaign result, 40% increase in conversions
Origin social campaign creative by SOUP
inDrive social campaign creative by SOUP
THOR campaign result, 322% increase in revenue
Rebecca Vallance campaign result, 40% increase in revenue
BMW social campaign creative by SOUP
See Our Work

What Our Clients Say.

5.0★★★★★
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0★★★★★
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0★★★★★
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review

Instagram Ads Case Studies.

+91%
THR1VE
Increase in revenue, ROAS up 66% year on year
Meta AdsRead The Case Study

A fragmented account consolidated, budget moved behind the creative earning revenue, and measurement rebuilt to match the business.
+322%
THEODORE
Increase in revenue, new users up 280%
Meta AdsRead The Case Study

Refreshed creative paired with tighter audience and copy alignment on Meta, then extended into TikTok and Google to capture demand closer to purchase.
-66%
KIS Academics
Cost per lead, 190 leads in two months
Meta AdsRead The Case Study

Student enrolment acquisition rebuilt around intent, with creative matched to each stage of the decision.

Talk About Your Results

Instagram Advertising Services.

Paid social applied with intent. Every dollar earns its place.

Instagram Feed Ads

Static, carousel and Advantage+ campaigns built to capture attention as people scroll, with creative made to stop the thumb.
+Static & Carousel+Advantage+ Shopping

Instagram Ecommerce Ads

Catalogue, Advantage+ and dynamic product campaigns that connect your product feed to the audiences most likely to buy.
+Catalogue Ads+Feed Health

Reels And Stories Ads

Reels, Stories and feed placements planned as part of the same Meta campaign structure, with creative built for how people watch.
+Reels+Stories+Creator Whitelisting

Instagram Retargeting

Sequenced messaging that brings back the browsers, cart abandoners and past customers who are closest to converting.
+Website Custom Audiences+Cart Recovery

Paid Social Creative Production

In house video, image and carousel production designed for paid performance, tested continuously and scaled on what earns the result.
+UGC & Creator Content+Creative Testing

Meta Pixel And Conversions API

Server side tracking, event mapping and first party data so your campaigns keep optimising accurately after iOS privacy changes.
+Conversions API+Attribution Setup
Talk About Your Account

What’s Included In Instagram Ads Management.

The scope of a standard monthly engagement.

Strategy
  • +Audience and offer strategy
  • +Full funnel campaign architecture
  • +Budget planning and forecasting
  • +Quarterly channel roadmap
Creative
Media Buying
  • +Daily campaign management
  • +Audience and placement testing
  • +Bid and budget optimisation
  • +Scaling and consolidation
Measurement
  • +Pixel and Conversions API setup
  • +Event mapping and match quality
  • +Monthly performance reporting
  • +A senior strategist on every call

How Much Do Instagram Ads Cost In Australia?

Instagram advertising costs in Australia move with your goals, audience size, creative quality and competition. For most brands there are three costs to plan for: media spend, management and creative.

Meta needs roughly 50 conversions per ad set per week to optimise properly. That learning requirement, rather than a fixed minimum, is what should set your budget. Most Australian SMBs running performance campaigns land between $2,000 and $5,000 per month in media spend.

Every business is different, so we build the strategy around your objectives, industry and growth stage rather than a package.

Lead Generation Campaigns
$20 to $80 CPL
Typical for Australian SMBs. Simple local offers can sit under $20, while legal, finance and medical routinely run past $100.
Ecommerce Campaigns
1.5x to 2.5x ROAS
Platform reported Meta ROAS for most ecommerce brands. Anything above 3x is strong. The number that matters is your breakeven ROAS, which is one divided by your contribution margin.
Awareness And Reach
$8 to $18 CPM
Reach optimised campaigns. Conversion optimised campaigns typically run $12 to $25 and above.
Cost Per Click
$0.80 to $2.50
Traffic and link click campaigns. Competitive verticals such as finance, insurance and legal commonly reach $3 to $8.
Benchmarks as at August 2026, in Australian dollars. Actual costs vary significantly by industry, offer and audience.
Our Approach

Why Brands Choose SOUP For Instagram Ads.

Strategy, creative and media buying handled by one senior team.

Full Funnel Coverage

Campaigns built across the whole customer journey, from the first scroll through to the final purchase and the repeat order after it.

Creative Built To Perform

On Feed, Stories and Reels the creative is the targeting. Our content team produces scroll-stopping video, image and carousel ads made to convert.

Strategy Before Spend

We define the audience, the message that will move them and how success is measured before a single campaign goes live.

Reporting You Can Act On

You always know where the money is going and what it is doing. Reporting focuses on cost per lead, ROAS, revenue and the next decision.

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Foundations

We audit the existing account, fix tracking, rebuild the account structure and agree the measurement model before anything is switched on.

Weeks 3 to 4

Launch And Learn

First campaigns go live with a structured creative test. We are looking for signal on audience, message and format rather than immediate scale.

Weeks 5 to 12

Optimise And Scale

Budget moves behind the winners. We expand what is working, retire what is not and build the retargeting and retention layers.

Month 4 Onward

Compound

Creative production runs on a monthly cycle, incrementality gets tested, and the channel plan extends into Google, TikTok and email where it earns its place.

Start Your First 90 Days

Industries We Work With.

Paid social behaves differently in every category. These are the ones we know best.

Ecommerce And Retail

Catalogue and Advantage+ campaigns tied to your product feed, measured on revenue and contribution margin rather than platform ROAS alone.

Health And Fitness

Membership and subscription acquisition where the offer and the creative carry more weight than the targeting.

Education And Enrolment

Lead generation built for fast capture and low friction, with lead quality tracked all the way through to enrolment.

Fashion And Beauty

Creative led accounts where the content calendar and the media plan are built together by one team.

Home And Technology

Considered purchases with long decision windows, where retargeting and retention do most of the commercial work.

Professional Services

Lead generation for higher value services, where cost per qualified enquiry matters more than cost per lead.

Analytics dashboard on laptop

Tracking That Still Works After iOS 14.

Apple’s privacy changes reduced what Meta can see, and most underperforming accounts we audit are losing conversions to measurement rather than to media. Attribution is now a build problem, not a reporting problem.

  • +Conversions API sending server side events
  • +Event match quality monitored and improved
  • +First party data feeding audience building
  • +Blended measurement alongside platform numbers
Check Your Tracking Setup

Recognised By Meta For Platform Expertise.

SOUP is a badged Meta Business Partner. The status is granted to agencies that meet Meta’s standards for platform capability, spend management and client performance, and it gives our team direct access to Meta support and early feature releases.

Meta Business Partner

How Instagram Ads Work.

Instagram reaches people by who they are and what they do, rather than what they happen to be searching for. That places your brand in front of buyers earlier, while they are still forming an opinion.

One campaign structure covers the whole journey. The same audience that discovers you in a Reel gets served the product they lingered on, then the offer that closes them.

Discover

Reach The Right Audience At Scale

Reels · Stories · Video feed
2.4M
Reached
Consider

Build Demand Before The Search

Carousel · Catalogue · Collection
186K
Engaged
Convert

Close The Buyers Already Warm

Retargeting · Advantage+ · Lead forms
4,120
Purchases
Reach Highly Targeted Audiences At Scale

Meta’s global database and lookalike modelling let you isolate, target and replicate your ideal customer profile across billions of users worldwide.

Build Awareness And Demand For Your Brand

Immersive formats like Reels and Stories sit directly in top of funnel feeds, capturing attention and building desire before someone searches for your product.

Drive Conversions Through Optimised Campaigns

Real time website data from the Meta Pixel works alongside machine learning to shift budget toward the audiences and creative proven to trigger purchases.

How We Deliver Growth.

Instagram Ads work harder when the rest of the mix is pulling with them.

Google Ads

Search and Shopping capturing the demand your paid social creates.

+Search+Shopping+Performance Max
Google Ads

TikTok Ads

New audience reach for brands already scaling on Meta.

+In Feed Video+Spark Ads+Creator Content
TikTok Ads

Email Marketing

Own the audience your ads bring in and drive repeat purchases.

+Campaign Strategy+Automation Flows+List Growth
Email Marketing

Instagram Ads FAQs.

+What Are Instagram Ads?
Instagram Ads are paid placements across Feed, Stories, Reels and Explore that put your business in front of people based on their interests and behaviour, rather than what they’re actively searching for.
+How Much Do Instagram Ads Cost In Australia?
Instagram advertising costs in Australia depend on campaign goals, competition and scale. Most Australian SMBs running performance campaigns invest between $2,000 and $5,000 per month in media spend, because Meta needs roughly 50 conversions per ad set per week to optimise properly. Lead generation campaigns typically see cost per lead between $20 and $80, while ecommerce brands usually see platform reported ROAS between 1.5x and 2.5x, with anything above 3x considered strong. Management fees sit on top of media spend; our social media packages show what paid social management costs at each level.
+How Long Before I See Results From Instagram Ads?
Most campaigns need two to four weeks and roughly 50 conversions per ad set to exit Meta’s learning phase and show a clear performance pattern. Longer sales cycles can take a few months to show the true return.
+What Is The Difference Between Instagram Ads And Google Ads?
Instagram Ads generate demand by reaching people based on their interests and behaviour, often before they’re actively searching. Google Ads capture demand that already exists, putting your business in front of people the moment they search. The two work best together.
+Should I Run Facebook Ads And Instagram Ads Together?
Usually, yes. Both run from the same Meta Ads Manager account, so one campaign can place across Facebook and Instagram and let the auction find the cheaper result. We run them as one paid social program, with creative adapted to each placement. See our Facebook Ads page for the Facebook side, and social media for the wider channel.
+Can I Run Instagram Ads Without An Existing Page Presence?
Yes. Instagram Ads run through a connected Meta Business Manager and don’t require an established following. Strong creative and targeting matter far more than existing organic presence.
+What Is A Good CPC And CPM Benchmark For Instagram Ads In Australia?
CPMs for Australian audiences typically run $8 to $18 for reach objectives and $12 to $25 or more for conversion objectives. Cost per click generally sits between $0.80 and $2.50 for broad targeting, higher in competitive categories.
+Do I Need Professional Video Or Can I Use iPhone Content?
Well-shot phone content can perform as well as professional production on Instagram, particularly for Reels and Stories, where native, less polished creative often outperforms a highly produced ad. What matters most is the hook and the message, not the equipment.
+What Has iOS 14+ Tracking Changed For Instagram Ads?
Apple’s privacy changes reduced what Meta can see directly, which is why Conversions API, event match quality and first party data now matter as much as the Pixel itself. Attribution has become a build problem rather than a reporting problem.
+How Do I Know If My Instagram Ads Are Working?
We look at cost per acquisition, ROAS and revenue against your actual margins, not platform metrics in isolation. A live dashboard and monthly reporting show what changed, what we’re testing next, and where the opportunity sits.
No Cost, No Obligation

Get A Free Instagram Ad Account Audit.

A senior strategist reviews your account and sends back a written summary within five business days. You keep it whether or not we work together.

+
Account structure and budget allocationWhere spend is going and whether the structure lets Meta optimise.
+
Tracking and Conversions API healthEvent match quality, missing events and attribution gaps.
+
Creative performance reviewWhich formats and messages are carrying the account, and what to test next.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To An Instagram Ads Specialist.

Tell us what you are trying to grow. We will give you an honest read on whether Instagram Ads are the right channel, what it would take, and what results are realistic.

  • +A senior strategist on every call
  • +Meta Business Partner team
  • +Paid and organic social under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

Please enter your first name.
Please enter your last name.
Please enter a valid email address.
We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

Thanks, we’ve received your request.

One of our strategists will review your enquiry and get back to you within one business day.