We offer standard and custom PPC packages that can suit any budgets and deliver spoken results.

Customised PPC Service

At SOUP Agency, we understand that one size doesn’t fit all when it comes to PPC services. We believe in offering customised solutions that cater to the unique needs of each business. Our PPC Service is designed to provide:

Adapt your PPC budget based on seasonal trends, business objectives, or market changes. We ensure that your budget is utilised effectively to maximise ROI.

Develop a unique PPC strategy that perfectly aligns with your business goals and target audience. Whether you’re looking to increase brand visibility, generate leads, or drive sales, we’ve got you covered.

Receive ongoing support and expert advice from our seasoned PPC specialists. We’re here to guide you through every step of the PPC journey, from initial setup to continuous optimisation and improvement. You can expect personalised solutions that deliver tangible results and help you achieve your business objectives effectively.

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As a Premier Google Partner, our clients get a FREE ad credit of $600 to get the ball rolling! So
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Our PPC Packages & Pricing


Start from $1000/month
Ideal for small businesses or startups
  • Initial consultation & onboarding
  • Campaign setup
  • Conversion tracking setup
  • Monthly campaign optimisation
  • Monthly performance reports
  • Unlimited keywords, ad groups and campaigns
  • Standard

    Start from $2500/month
    Ideal for growing businesses enhancing online presence
  • Everything in Basic Package, plus:
  • Advanced keyword research
  • Competitor analysis
  • A/B Testing
  • Dedicated creative ad development
  • Bi-weekly consultation calls
  • Bi-weekly performance report
  • Enterprise

    Start from $4000/month
    Ideal for established businesses seeking growth
  • Everything in Standard Package, plus:
  • Dynamic ad features & scripts
  • Weekly performance reviews
  • Cross-channel integration
  • Remarketing strategies
  • Weekly performance reports
  • Custom landing pages
  • Regular strategy meetings
  • Quarterly performance reviews
  • Our Google Ads Process

    1. In-Depth Research

    Upon establishing your goals and objectives, we delve into comprehensive competitor research to understand the competitive landscape. Our team conducts extensive keyword research to ensure our bid targets match customers' purchase intents.

    2. Campaign Setup

    Building on our initial research, we perform a thorough analysis of growth opportunities, including a detailed review of your landing pages for optimisation. We then structure your campaign for optimal performance, incorporating strategic keyword targeting, proper tagging for accurate tracking, creating targeted audiences for precise ad delivery, and crafting compelling ad copy and visuals designed to resonate with your target audience and drive conversions.

    3. Launch & Optimise

    Post-launch, we continuously monitor and optimise your budget for optimal performance. Our Google Ads specialists conduct regular testing to refine your campaign structure, keyword targeting, ad copy, and audience segments to maximise efficiency in the Google Ads auction, driving the highest possible ROI.

    4. Client Feedback & Reporting

    We regularly catch up with you to discuss our implementations and gather your feedback, ensuring alignment with your business goals. We provide detailed reports and actionable insights to keep you informed, helping you understand the impact of your campaigns and guiding future strategies.


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    Vanilla Blue Catering is a boutique catering company that offers high-quality catering services. A campaign restructure was required and within 3 months, we have exceeded their KPI and have maintained a healthy ROAS each month. Their online visibility and web traffic also skyrocketed since launch.

    +34% revenue compared to last year
    +33% website traffic MoM
    Service Google Ads

    Why Choose SOUP as Your PPC Agency?

    Choosing Soup Agency as your PPC / Google Ads agency means partnering with a team dedicated to your success. Here’s why businesses trust us:

    We bring a wealth of strategic expertise to the table, ensuring your Google Ads campaigns are designed and executed with precision to meet your business goals.

    Our track record speaks for itself. We have a history of delivering exceptional results for our clients, driving traffic, leads, and conversions through targeted Google Ads campaigns.

    We don’t just set and forget. Our team is dedicated to continuously optimising your campaigns for maximum performance, ensuring you get the best return on your advertising investment.

    We believe in transparent communication and keep you informed every step of the way. You’ll have access to detailed reports and insights, as well as regular updates on campaign performance.

    Every business is unique, and we tailor our Google Ads strategies to suit your specific needs and objectives. Whether you’re looking to increase brand awareness, drive website traffic, or boost conversions, we’ve got you covered.

    Our team is here to support you whenever you need us. From initial setup to ongoing management and optimisation, we’re committed to helping you succeed with Google Ads.


    Are you ready to
    Scale your

    Get in touch for a FREE Strategy Session with SOUP today.


    PPC, also known as Pay-Per-Click advertising, is a highly targeted online marketing approach that showcases ads on websites or search engine results pages. With PPC, you pay only when a user clicks on your ad, making it an efficient method to connect with potential customers who are actively seeking your products or services.

    PPC plays a crucial role in driving targeted traffic to your website, boosting brand awareness, and effectively generating leads and sales.

    PPC enables your business to leverage seasonal trends by strategically boosting ad spend during peak periods. This approach guarantees heightened visibility precisely when consumer interest peaks, maximising the chances of attracting clicks and conversions.

    Your PPC budget depends on your business goals, industry, and competition and the scope of your advertising campaigns. During our consultation, we can work together to identify the optimal budget that aligns with your objectives and maximises your ROI.

    We measure success through key performance indicators (KPIs) like conversions, cost per conversion, return on ad spend (ROAS) to understand how effectively our ads are driving desired actions, managing costs, and delivering a profitable return on your advertising investment.

    You can expect a monthly customised report that includes detailed insights into key metrics such as click-through rate, conversion rate, and return on ad spend. Additionally, the report will provide in-depth analysis of campaign performance, covering aspects such as keyword performance, ad copy effectiveness, audience targeting, and budget allocation. This customised report is tailored to your specific needs and requests.

    Typically, it takes a few weeks to gather enough data and fine-tune strategies for optimal performance and varies depending on factors such as industry competitiveness, budget allocation, and campaign optimisation. Our agency prioritises continuous monitoring and strategic adjustments to improve results steadily, ensuring long-term sustainable success.

    Yes, we can customise your package based on your specific needs and preferences. Whether you require comprehensive PPC services across multiple platforms, including Bing, or focus solely on Google Ads advertising, we can tailor a package to effectively align with your marketing goals.

    Yes, PPC campaigns can seamlessly integrate with external platforms like Google Analytics, HubSpot, SEMRush, and others. These integrations elevate data analysis, automate marketing processes, and provide valuable competitive insights, leading to optimise campaign performance across various channels.

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