Google Ads Packages And Pricing

Google Ads (PPC) Packages In Australia.

Management from $2,500 a month. Every package is scoped against your budget, your category and how competitive the auction actually is, and the price is on the page.

We are a senior-led paid search agency working with brands across Australia. Every package covers campaign strategy, keyword and audience targeting, creative and landing page input, conversion tracking and reporting you can act on. Running social too? Compare our social media packages.

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Conversion value · month on month
+72%
▲ Macros, Google Ads
Campaign typeJobResult
Search, brandDefendLow CPC
Search, non-brandAcquire▲ 40%
ShoppingSell▲ 250%
Performance MaxScale▲ 49%
RemarketingRecover▼ CPA
Illustrative structure. Every figure shown elsewhere on this page comes from a live client engagement.

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

Google Ads Packages And Pricing.

Three packages built around how much you are spending and how complex the account needs to be. For campaigns to perform consistently they need the right structure, tracking and ongoing optimisation, and that work does not scale down past a point.

Small
$2,500
per month, excl. GST

Suitable for small businesses or early-stage campaigns

Package inclusions
  • Initial consultation & onboarding
  • Campaign setup
  • Account Management
  • Conversion tracking setup
  • Monthly campaign optimisation
  • Monthly performance reports
  • Unlimited keywords, ad groups and campaigns
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Medium
$4,000
per month, excl. GST

Suitable for growing businesses looking to scale performance

Package inclusions
  • Everything in Basic Package, plus:
  • Advanced keyword research
  • Competitor analysis
  • A/B Testing
  • Dedicated creative ad development
  • Bi-weekly consultation calls
  • Bi-weekly performance report
Talk To Us
Enterprise
$6,000+
per month, excl. GST

Built for enterprise businesses requiring advanced strategy, integrations, and scalable performance.

Package inclusions
  • Everything in Standard Package, plus:
  • Dynamic ad features & scripts
  • Weekly performance reviews
  • Cross-channel integration
  • Remarketing strategies
  • Weekly performance reports
  • Custom landing pages
  • Regular strategy meetings
  • Quarterly performance reviews
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All prices exclude GST and cover management only. Advertising spend is paid directly to Google and is additional to the monthly fee. We quote custom work where an account genuinely needs it.

What Every Package Covers.

Paid search works best when it is structured, monitored and continuously improved. Unlike a one-off campaign setup, search behaviour shifts, competitors adjust bids and performance data changes daily.

Immediate Visibility

Appear at the top of search results as soon as campaigns go live, capturing demand in real time rather than waiting for it to be earned.

High Intent Traffic

Reach people actively searching for your product or service, at the moment they are looking for it, which is why paid search converts harder than almost anything else.

Measurable Performance

Track every click, conversion and cost, so you know exactly what is driving results and what is quietly draining budget.

Scalable Growth

Increase budget and expand campaigns based on performance, so growth compounds instead of plateauing.

Where The Budget Actually Goes.

Not every campaign type earns its place in every account. We start with the ones that pay back fastest and add the rest when the data supports it.

Search

The core of most accounts. Brand terms to defend what you have already earned, non-brand terms to buy demand you are not currently capturing.

Shopping

For ecommerce, usually the highest-return campaign in the account. Feed quality does more for performance here than bidding does.

Performance Max

Useful once there is enough conversion data to guide it, and a liability before that. We keep it structured rather than letting it absorb the account.

Demand Gen And YouTube

For categories where demand has to be created before it can be captured. Often paired with paid social rather than run alone.

What Our Clients Say.

5.0 ★★★★★
Every team member showcased extensive knowledge in their respective areas.
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Their expertise continues to provide new and innovative ways to improve performance and results.
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review

How Long Google Ads Takes To Work.

Paid search is the fastest channel we run, but fast is not instant. Bidding algorithms need conversion data before they can do anything useful.

Weeks 1–2

Setup And Tracking

Account structure, keyword and audience research, conversion tracking rebuilt and verified. If tracking is wrong, every decision after this is guesswork, so nothing launches until it is right.

Weeks 3–4

Launch And Learning

Campaigns go live and start gathering data. Early cost per acquisition is usually the worst it will be, because smart bidding is still calibrating. This is normal and it is the reason a one-month trial tells you nothing.

Months 2–3

Optimisation

Enough conversions have landed for bidding to work properly. Search term waste is cut, budget shifts to what converts, ad copy and landing pages are tested against each other.

Months 4–6

Scale

Efficiency is established, so budget can go up without cost per acquisition following it. This is where new campaign types, new markets or a wider keyword set start to make sense.

Google Ads Case Studies.

Real accounts, real numbers. Every figure below comes from a client engagement you can read in full.

+250%
Rogue Beauty
Increase in revenue
Google AdsRead The Case Study

Account restructure and a sharper shopping feed lifted revenue 250% while bringing acquisition cost down.

+72%
Macros
Conversion value, month on month
Google AdsRead The Case Study

Search and shopping rebuilt around what people actually order, lifting conversion value 72% month on month.

+40%
Vision PT
Increase in conversions
Google AdsRead The Case Study

Tighter keyword intent and rewritten landing page messaging lifted conversions 40% for a multi-location studio.

How We Run Your Account.

Every package has different deliverables, but the way we work does not change.

01

Account And Tracking Audit

We look at what is already running before proposing anything. Wasted spend, broken conversion tracking and duplicated campaigns are usually the first return available.

02

Keyword And Intent Mapping

Which searches are worth buying, which are expensive noise, and what someone actually expects to find when they click. Intent decides structure, not the other way round.

03

Campaign Build

Clean structure, tight ad groups, negatives from day one, and ad copy written to match the search rather than the brand deck.

04

Landing Page Input

We will tell you when the page is the problem. The fastest wins in paid search are often not in the ad account at all.

05

Optimise And Report

Weekly management against the metric that matters to your business, and a monthly report that explains what changed, why, and what happens next.

Is A Google Ads Package Right For You?

We would rather tell you now than three months in.

Google Ads Is Usually The Right Investment When

  • People are already searching for what you sell, in volume
  • You can afford media spend on top of a management fee, with room to learn for three months
  • Your conversion is trackable, whether that is a sale, an enquiry or a booking
  • You have a landing page that matches the search, or are willing to fix it
  • Your margins survive an acquisition cost, which most services and considered purchases do
  • You are already spending on Google Ads and cannot tell what is working

Google Ads Probably Is Not The Right Call When

  • Nobody is searching for your category yet, in which case start with paid social to create the demand
  • Your total monthly budget including media is under about $3,000, where the fee eats the spend
  • You cannot track a conversion and are not willing to set it up
  • You need results this week from an account with no history, because smart bidding has nothing to learn from
  • You want the cheapest possible clicks rather than the most profitable ones

How We Deliver Growth.

Paid search works harder when the rest of the mix is pulling with it.

SEO Packages

Stop renting every click you could be earning.

+Technical+Content+Authority
SEO Packages

ChatGPT Ads

Reach buyers mid-conversation, by intent.

+New inventory+Early mover+High intent
ChatGPT Ads

Email Marketing

Turn the traffic you already paid for into repeat revenue.

+Flows+Campaigns+Retention
Email Marketing

Google Ads Packages FAQs.

✛How Much Do Google Ads Packages Cost In Australia?
SOUP’s Google Ads management runs from $2,500 per month excluding GST for the Small package, $4,000 for Medium and $6,000 and up for Enterprise. That is management only. Advertising spend is paid directly to Google and sits on top. Across the Australian market, management fees are usually charged either as a flat retainer or as a percentage of ad spend, typically between 10 and 20 per cent.
✛Is Advertising Spend Included In The Package Price?
No. The monthly fee covers strategy, campaign management, optimisation and reporting. Your media budget is paid directly to Google, so you keep full visibility and control of it, and you are never paying us a margin on your own ad spend.
✛Who Owns The Google Ads Account?
You do. The account, the billing, the conversion data and the campaign history stay under your business, with us added as a user. It costs nothing to set up that way and it is the single thing that most complicates an agency change later.
✛Is There A Minimum Contract Period?
No minimum term. We would ask for three months before judging performance, because smart bidding needs conversion data before it can do its job, but you are not locked in.
✛Can The Packages Be Customised?
Yes. The three packages cover most situations, but accounts with unusual structure, multiple markets or a very large product catalogue get quoted properly rather than forced into a tier.
✛What Is PPC
PPC, also known as Pay-Per-Click advertising, is a highly targeted online marketing approach that showcases ads on websites or search engine results pages. With PPC, you pay only when a user clicks on your ad, making it an efficient method to connect with potential customers who are actively seeking your products or services.
✛How Does PPC Benefit My Business?
PPC plays a crucial role in driving targeted traffic to your website, boosting brand awareness, and effectively generating leads and sales.
✛What Advantages Does PPC Offer For Seasonal Marketing?
PPC enables your business to leverage seasonal trends by strategically boosting ad spend during peak periods. This approach guarantees heightened visibility precisely when consumer interest peaks, maximising the chances of attracting clicks and conversions.
✛How Much Should I Spend On PPC?
Your PPC budget depends on your business goals, industry, and competition and the scope of your advertising campaigns. During our consultation, we can work together to identify the optimal budget that aligns with your objectives and maximises your ROI.
✛How Do You Measure PPC Success?
We measure success through key performance indicators (KPIs) like conversions, cost per conversion, return on ad spend (ROAS) to understand how effectively our ads are driving desired actions, managing costs, and delivering a profitable return on your advertising investment.
✛What Reporting Can You Expect From PPC Campaigns?
You can expect a monthly customised report that includes detailed insights into key metrics such as click-through rate, conversion rate, and return on ad spend. Additionally, the report will provide in-depth analysis of campaign performance, covering aspects such as keyword performance, ad copy effectiveness, audience targeting, and budget allocation. This customised report is tailored to your specific needs and requests.
✛How Quickly Can I See Results From PPC?
Typically, it takes a few weeks to gather enough data and fine-tune strategies for optimal performance and varies depending on factors such as industry competitiveness, budget allocation, and campaign optimisation. Our agency prioritises continuous monitoring and strategic adjustments to improve results steadily, ensuring long-term sustainable success.
✛Are Bing Ads Included In Your Packages?
Yes, we can customise your package based on your specific needs and preferences. Whether you require comprehensive PPC services across multiple platforms, including Bing, or focus solely on Google Ads advertising, we can tailor a package to effectively align with your marketing goals.
✛Can PPC Campaigns Integrate With External Platforms?
Yes, PPC campaigns can seamlessly integrate with external platforms like Google Analytics, HubSpot, SEMRush, and others. These integrations elevate data analysis, automate marketing processes, and provide valuable competitive insights, leading to optimise campaign performance across various channels.
No cost, no obligation

Get A Free Google Ads Audit.

A senior strategist reviews your account and sends back a written summary within five business days. No deck, no pitch, just what we would change first and why.

Request The Audit
+
Wasted spend checkSearch terms, duplicated campaigns and budget going to traffic that will never convert.
+
Account structure reviewWhether the way the account is built is helping the bidding or fighting it.
+
Tracking and conversion auditWhether what you are optimising towards is actually being measured correctly.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Talk To A Paid Search Specialist.

Tell us what you are trying to grow. We will give you an honest read on whether Google Ads is the right channel, which package fits, and what results are realistic at your budget.

  • +A senior strategist on every call
  • +Pricing published, so the first call is about fit
  • +You own the account, always

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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200+brands grownsince 2019

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