Health & Wellness Marketing Agency In Australia

Health & Wellness Marketing That Builds Trust.

Patients compare providers before they book. Wellness shoppers compare products before they buy. We plan around each decision and measure the enquiries or sales that follow.

SOUP works with health, fitness and wellness businesses across Australia, running SEO, Google Ads, social and email with a TGA certified team and advertising review built into the process.

Get A Free Marketing Audit See Our Results
SGoogle Ads
Campaign result
Conversions
+40%
▲ Google Ads
Local service searches
Near me and suburb intent
Search
Live
Condition and goal content
Research stage searches
SEO
Growing
Membership and booking flows
Nurture and reactivation
Email
Live
Search visibility
+84%
on core keywords through SEO
A senior-led, award-winning agency growing health and wellness brands
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Health & Wellness Clients Say.

5.0 ★★★★★
Their expertise continues to provide new and innovative ways to improve performance and results.
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
I find that the agency is always proactive and innovative.
Marketing & Engagement Manager, Northcott
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They are easy to work with and responsive.
Manager, Massage Chairs
Verified on Clutch
Read the Full Review

Health & Wellness Case Studies.

Results for providers and brands where trust drives the decision.

+40%
Vision PT logo
Increase in conversions, Vision PT
Google AdsRead The Case Study

Google Ads focused on local, high intent searches for a personal training business.

+84%
Dovida logo
Search visibility on core keywords, Dovida
SEORead The Case Study

SEO that protected and grew search visibility through a major rebrand.

-49%
Perfect Practice logo
Decrease in CPA quarter on quarter, Perfect Practice
Google AdsRead The Case Study

Google Ads restructured around higher intent searches to lower cost per acquisition.

How Health And Wellness Customers Decide.

Most people research a symptom, goal or treatment long before they choose a provider or product. They read, compare, check reviews and look for credentials.

We build a presence across that whole process. Helpful content earns attention, local search and Google Ads capture people ready to book, and email keeps members and customers coming back.

See What We Do
Research

Answer the health question

Guides · FAQs · AI search
+84%Visibility
Compare

Earn The Trust

Reviews · Local SEO · Social proof
-49%CPA
Book or buy

Make it easy to act

Search ads · Booking flows
+40%Conversions

Market Within Advertising Rules

Health advertising in Australia is regulated, including Ahpra guidelines for regulated health services and TGA rules for therapeutic goods. We flag claims, testimonials and creative for review before launch.

Win Local Searches

Google Business Profile, location pages and local search campaigns put your clinic or studio in front of nearby people ready to book.

Keep Members And Patients Engaged

Email and SMS programs improve retention, rebookings and repeat purchases, which is where most of the profit sits.

Health & Wellness Marketing Services.

Channels planned around how people choose health providers and wellness products.

Health And Wellness SEO

Content and technical SEO that ranks for conditions, treatments, goals and services, written to be accurate and easy to trust.

+SEO+Service Pages+E-E-A-T Signals

Local SEO For Clinics

Google Business Profile, reviews and suburb pages for clinics, studios and multi location practices.

+Local SEO+Google Business Profile+Location Pages

Google Ads

Search campaigns for high intent booking and product searches, with careful keyword and ad copy controls.

+Google Ads+Lead Generation+Call Tracking

Social

Meta and TikTok campaigns for wellness brands, studios and supplements, built around compliant creative.

+Facebook Ads+TikTok Ads+Creative Testing

Email And Retention

Onboarding, rebooking, membership and replenishment flows that keep people engaged.

+Email Marketing+Klaviyo+HubSpot

Content And Creators

Practitioner led content, education and creator partnerships that build credibility.

+Content Production+Influencer Marketing+Video
Our Approach

Why Health & Wellness Brands Choose SOUP.

Growth marketing that respects the rules of the category.

TGA Certified Team

Our team holds TGA certification. We plan copy, claims and testimonials around Australian health advertising guidelines and flag anything that needs review.

Trust Before Traffic

Content, reviews and credentials are built into the plan, because trust is what converts in health.

Bookings Over Clicks

We optimise for booked appointments, memberships and sales, not cheap traffic.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Health & Wellness Sectors We Work With.

Every sector has its own audience and rules. We tailor the plan to yours.

Fitness And Personal Training

Gyms, studios and trainers growing memberships in competitive local markets.

Allied Health Clinics

Physiotherapy, chiropractic, psychology and other practices growing patient bookings.

Dental And Medical Practices

Practices where Ahpra guidelines shape what you can say and show.

In Home And Aged Care

Services where families research carefully and trust is everything.

Supplements And Nutrition

Ecommerce brands balancing growth with therapeutic goods advertising rules.

Wellness And Self Care

Lifestyle brands and retreats selling to health conscious consumers.

Marketing Measured On Bookings, Not Just Clicks.

We connect GA4, your booking system or store and your CRM so you can see which channels bring in new patients, members and customers, and what each one costs.

Booked appointments and enquiries tracked
Calls tracked from ads and search
Cost per new patient or member
Retention and repeat purchase reporting
Get A Free Marketing Audit

How We Grow Health & Wellness Brands.

The channels that do the heavy lifting for health and wellness brands.

Google Ads

Search campaigns for people ready to book or buy.

+Search+Local+Call Ads
Google Ads

Local SEO

Map pack and suburb visibility for clinics and studios.

+Google Business Profile+Reviews+Location Pages
Local SEO

Email Marketing

Rebooking, membership and replenishment flows.

+Klaviyo+HubSpot+Retention
Email Marketing

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A Google Partner Agency.

SOUP is a Google Partner, recognised for managing Google Ads to Google’s standards. For health and wellness businesses, that means campaigns that are set up carefully, tracked properly and kept within platform policies.

Google Partner

How Much Does Health & Wellness Marketing Cost?

The cost depends on your channels, the number of locations or products, how competitive your local market is and how much content you need.

Single location clinics often start with local SEO and Google Ads. Wellness and supplement brands usually lead with social and email.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Locations
One to many
Multi location practices need more local SEO and campaign structure.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Content Needs
Pages per month
Accurate, well researched health content is the biggest driver of SEO scope.
Compliance Review
Category dependent
Regulated claims and testimonials add review steps to creative.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Health & Wellness Marketing FAQs.

✛What does a health and wellness marketing agency do?
We plan and run digital marketing for health providers, fitness businesses and wellness brands, from clinic marketing and healthcare marketing for multi location providers to wellness brand marketing for ecommerce brands, through SEO, local SEO, Google Ads, social, email and content.
✛How do you handle advertising review for clinics and wellness brands?
We identify the category, flag claims and creative for review, and agree who signs off before launch. We do not provide legal advice, so final compliance sign-off sits with your team or adviser.
✛Can clinics and wellness brands use testimonials in ads?
The rules depend on what you advertise. Clinical testimonials are prohibited in regulated health service advertising, and therapeutic goods advertising has separate testimonial and endorsement rules. Where testimonials are not allowed, we build trust through credentials, education and clear service information.
✛Which channels bring in bookings for a clinic or studio?
Local SEO and Google search ads usually deliver the most bookings, because they capture people actively looking nearby. Social and email then support retention and referrals.
✛Do you work with supplement and wellness ecommerce brands?
Yes. We run social, Google Ads, SEO and Klaviyo email for wellness and nutrition brands.
✛Can you track bookings for clinics and sales for wellness brands?
We agree on the measures before launch, such as booking enquiries for clinics and purchases for ecommerce brands, then report on cost per new patient, member or customer.
✛How long does health and wellness SEO take?
Local and technical improvements can move rankings within a few months. Content led growth usually builds over six to twelve months.
✛How much does health and wellness marketing cost?
It depends on your channels, locations and content needs. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with multi location clinics?
Yes. We set up location pages, Google Business Profiles and campaigns for each clinic, and report on bookings by location.
No cost, no obligation

Get A Free Health & Wellness Marketing Audit.

A senior strategist reviews your local visibility, booking or sales tracking and ad accounts, then sends back a written summary within five business days.

Request Your Audit
+
Booking and sales trackingWhether booking enquiries, calls and purchases are tracked accurately.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your local and search visibility compares with nearby competitors.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Health & Wellness Specialist.

Tell us what you are trying to grow. We will look at your local visibility, booking and sales tracking, and which claims need review, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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4.9Clutch rating
200+brands grownsince 2019

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Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Education→Fashion & Beauty→Consumer Technology→Food & Beverage→Manufacturing & Industrial→Trades & Home Services→SaaS & Technology→B2B & Professional Services→
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