-49%
Decrease in CPA QoQ
The Work
Perfect Practice engaged us after declining lead volume and conversion rates. We simplified the Google Ads account, consolidated campaigns, and refocused targeting around higher-intent searches to regain performance.
-49%
+76%
The Thinking
The issue was fragmentation. The existing account structure was limiting the efficiency of the campaigns, making it harder to concentrate budget and build a clear performance signal around the strongest areas of demand.
By tightening the structure and removing inefficiencies, we created a more focused account environment where budget could be concentrated on higher-converting demand. This helped improve signal quality and reduce unnecessary fragmentation across the account, creating clearer conditions for ongoing optimisation.
The priority was not simply to drive more volume. The goal was to restore efficiency first, then rebuild volume — establishing a stronger performance foundation before scaling acquisition further. This approach allowed the account to move towards more efficient conversion generation while creating a more sustainable structure for future growth.
The Proof
A 49% reduction in CPA QoQ meant acquisition efficiency improved significantly, with the cost per conversion decreasing by almost half compared with the previous quarter.
A 76% growth in conversions QoQ showed that conversion volume increased quarter-on-quarter, reversing the previous decline and demonstrating a substantial improvement in overall conversion performance.
Together, these results created a stronger foundation for scalable growth: the combination of a significantly lower CPA and increased conversion volume created a more efficient performance base, providing a stronger structural foundation for continued optimisation and scalable growth.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
