Ecommerce SEO Agency

Ecommerce SEO Agency In Australia.

Structure Your Store To Rank, Convert And Scale.

Ecommerce SEO gives you demand you don't have to buy twice. The difference is whether your category pages are built to capture it. We're a senior-led team growing online stores through structure, search demand and measurable revenue.

Let's Talk Growth See Our Results
Search Performance
Last 90 days
Organic Revenue
$184,900
▲ 34% vs previous period
Category Pages
Non-branded · 1,204 clicks
Pos 3.2
Product Pages
Non-branded · 860 clicks
Pos 5.8
Collections
Non-branded · 411 clicks
Pos 6.4
A Senior-Led, Award-Winning Agency Growing Ecommerce Stores Every Day
Shopify Partner Semrush Partner 5.0★ on Clutch 200+ brands grown

Brands We've
Already Helped Grow

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUP
Bondi Blyss campaign result, 9x audience amplification
Segway campaign result, 34K impressions on $0 media spend
Bands of Courage social campaign creative by SOUP
Meriton Suites social campaign creative by SOUP
Bay Gallery Furniture campaign result, 530% increase in unique clicks
Vision Personal Training campaign result, 40% increase in conversions
Origin social campaign creative by SOUP
inDrive social campaign creative by SOUP
THOR campaign result, 322% increase in revenue
Rebecca Vallance campaign result, 40% increase in revenue
BMW social campaign creative by SOUP
See Our Work

What Our Clients Say.

5.0 ★★★★★
Every team member showcased extensive knowledge in their respective areas.
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Their expertise continues to provide new and innovative ways to improve performance and results.
Brand Manager, Wellness & Fitness Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review

SEO Case Studies.

Two stores, two very different problems, both solved with structure before content.

+95%
REBECCA VALLANCE
YoY increase in traffic through a migration that kept its rankings
SEO Read The Case Study

A replatform and international expansion handled with pattern-based redirects and market-led keyword research, so rankings held through the migration.
+7,106%
KOMERCO
Online revenue growth from search run as one channel
SEO Read The Case Study

A blended search audit brought organic and paid into one channel, showing where to double down and where paid spend could be pulled back.

Talk About Your Store
Core Challenge

Structure Before Content.

Most online stores rank for their own name and very little else.

A store with four thousand products rarely has four thousand pages worth ranking. Most sit behind filters, repeat each other, or get crawled so rarely that nothing changes when you update them.

  • Catalogue Structure
  • Crawl Efficiency
  • Duplicate Content
  • Commercial Intent
yourstore.com.au/collections/outdoor?colour=black&size=10&sort=price
coloursizebrandpricematerialrating
■ Earning search traffic■ Crawled rarely, ranking for nothing
yourstore.com.au > collections
Outdoor Furniture | Your Store
Shop our range of outdoor furniture online. Free shipping on orders over $99.
Product Schema
yourstore.com.au > outdoor
Outdoor Lounge Sets, Australian Made
Weather-tested lounge settings built for Australian summers. Delivery Australia wide.
★★★★☆ 4.8 (312) · $1,499 · In stock

What Is Ecommerce SEO.

The same discipline, a completely different problem.

Ecommerce SEO makes an online store visible for the products and categories people are ready to buy. It covers how the store is structured, how a large catalogue is crawled and indexed, how category and product pages are written and marked up, and how authority is built to them over time.

A service business optimises a handful of pages with standard SEO. A retailer manages thousands that change weekly as stock moves and ranges retire. That is why the hard problems are duplication, crawl efficiency and product lifecycle, not content volume.

Standard SEOEcommerce SEO
Primary ranking pageService and content pagesCategory and collection pages
ScaleTens of pagesThousands, changing weekly
Main technical riskSpeed and indexationFaceted navigation, crawl budget, duplication
Structured dataOrganisation and FAQProduct, Offer, Review, shipping and returns
Content problemNot enough contentToo much near-identical content
Success measureLeads and enquiriesNon-branded organic revenue
Our Approach

Structured Stores. Accountable Growth.

Fix the structure first, then everything after it compounds.
See Our Case Studies

Architecture

Make the catalogue crawlable and the category pages the strongest asset on the store.

Crawl BudgetFaceted NavCanonicals

Demand

Map search demand to the range you actually stock, weighted by margin not volume.

Intent MappingSite Search DataRange Planning

Execution

Build category and product content at scale, with structured data that earns the listing.

Category BuildProduct SchemaDigital PR

Optimisation

Report on non-branded revenue, then move effort behind what is proving profitable.

Revenue SplitsCROContent Cycles

Ecommerce SEO Services.

Our ecommerce SEO services are applied with intent. Every activity earns its place.

Technical SEO

Crawl efficiency, indexation control and site speed on stores where scale is the constraint. It starts with a technical SEO audit.

Crawl BudgetParameter HandlingCore Web Vitals

Category Pages

The pages that carry commercial demand, structured and linked to outrank marketplaces.

Collection StructureSupporting CopyInternal Linking

Product Page SEO

Genuinely unique product content, specification detail and reviews across thousands of SKUs.

Content At ScaleVariant HandlingImagery & Alt

Structured Data

Product, Offer and Review markup built and validated so listings earn the space they deserve.

Rich ResultsShipping & ReturnsValidation

Authority & Digital PR

Stockist, supplier and editorial coverage earned to category pages, not just the homepage.

Link AcquisitionRetail PRBrand Mentions

Feeds & AI Search

Merchant Centre feed quality that lifts free listings and feeds the data AI answers now read.

Feed OptimisationGEO / AEOEntity Signals
Diagnostics

Where Ecommerce Growth Quietly Stalls.

If any of these sound like your store, the cause is usually structural, and usually fixable. Here is what we look for first, and what we do about it.
What You're SeeingUsual CauseWhat We Do
Traffic stays flat no matter how many products you add
Crawl budget spent on filtered and parameter URLs
Parameter rules, a deliberate indexable-facet strategy and segmented sitemaps, so crawling follows commercial value
Product pages outrank your own category pages
Thin category content and internal links pointing the wrong way
Category-first architecture, supporting copy below the grid, and link paths from products back up to the category
Thousands of products indexed, almost none ranking
Supplier descriptions reused across the web, plus near-identical variants
Canonical strategy, variant consolidation, and templated content that is genuinely unique at scale
Positions hold but click-through keeps falling
Missing or invalid Product, Offer and Review markup
Structured data rebuilt and validated, with price, availability, shipping and returns fields complete
Rankings disappear after a range change
Discontinued lines returning 404s with no redirect map
Redirects to the nearest equivalent product, category fallbacks where there isn't one, equity retained
Sold-out products lose positions they took months to earn
Out-of-stock pages unpublished rather than managed
Pages kept live with availability marked correctly, so the ranking is still there when the line returns
Organic revenue looks strong but the business isn't growing
No split between branded and non-branded in reporting
Segmented reporting, so you see the demand we created separately from the demand you already had

Most stores have four or five of these running at once. An audit tells you which are costing you the most.

Get An Ecommerce SEO Audit

Ecommerce SEO By Platform.

Every platform has its own structural quirks. Knowing them upfront is the difference between a three-month fix and a three-week one.

Shopify SEO

Forced collection and product URL paths, automatic canonicals, no native sub-collections, and tag pages that bloat the index.

WooCommerce SEO

Attribute and tag archives generating thousands of thin pages, and performance that degrades as the catalogue grows.

BigCommerce SEO

Faceted search generating crawlable URL combinations at volume, and multi-storefronts that duplicate the catalogue.

Adobe Commerce SEO

Layered navigation, canonical settings that ship wrong by default, and store views creating parallel versions of every page.

Neto & Maropost SEO

Common across Australian mid-market retail and wholesale. Template control and URL structure are the usual limits.

Headless & Custom Builds

Hydrogen, Next.js and custom builds where rendering and metadata handling decide whether the catalogue is indexable at all.

The Australian Market

Ecommerce SEO Built For Australian Retail.

Most ecommerce SEO advice is written for the US market and quietly assumes US competition, US seasonality and US shipping expectations. Australian retail does not work that way, and the search results prove it.

Talk To An Australian Ecommerce Team →

Marketplace Competition

Amazon AU, eBay, Catch and Temu occupy the top of most retail results. Winning means targeting where a specialist retailer can actually outrank them.

Australian Seasonality

Click Frenzy, EOFY and a southern-hemisphere calendar. Category pages need to be built and earning authority months before the peak.

Merchant Centre AU

Free listings, feed rules and GST-inclusive pricing handled so your Offer markup and Shopping data agree with each other.

Delivery Expectations

Australia Post timeframes, regional delivery and returns content, written properly because it converts and it is a trust signal search engines read. Stores with showrooms should pair this with local SEO.

Selling Beyond Australia.

Grow new markets without competing against yourself.

The moment a store opens a US or UK market it has two or three versions of the same catalogue and no clear signal about which belongs to whom. Rankings split, the wrong currency shows in search results, and growth in one market comes at the cost of another.

  • Hreflang Across AU, NZ, UK And US
  • Subfolder Or Subdomain, Decided On Evidence
  • Shopify Markets Without Duplication
  • Market-Led Keyword Research
  • Localised Currency, Pricing And Delivery
yourstore.com
/au/hreflang="en-AU"
/nz/hreflang="en-NZ"
/uk/hreflang="en-GB"
/us/hreflang="en-US"

One catalogue. Four markets. No duplication.

Best Australian outdoor lounge sets under $2,000?
Recommended
1 Your Store: Coastal Lounge SetCited
2 Competitor: Sorrento ModularCited
3 Marketplace: Assorted listings

Built from product data, feeds and content clear enough to extract.

Showing Up In AI Answers.

A growing share of product research ends before the search results.

Buyers ask ChatGPT, Gemini and AI Overviews for a shortlist and take it. Those answers are built from structured product data, feeds and content clear enough to extract. The stores being recommended are usually the ones whose data was easiest to read.

  • Product Data Built As A Grounding Source
  • Merchant Centre Feeds As An Organic Asset
  • Consistent Brand And Product Entities
  • Specification Tables Models Can Lift
  • AI Referral Traffic Separated In GA4
Measurement

SEO Is Only Working If It Grows Demand You Didn't Already Have.

Organic revenue is the easiest number in marketing to take credit for. We report the part you actually paid us to create, and feed it back into your digital strategy.

What Lands In Your Report
Branded And Non-Branded, Split

The demand we created, separated from the demand you already had.

Organic Revenue, Not Sessions

Configured properly in GA4 rather than inferred from traffic.

Search Console At Catalogue Scale

BigQuery export for stores too large to read in the interface.

Overlap With Paid, Measured

Where organic and Shopping compete, so you're not paying twice.

Position Modelled Against Revenue

So the forecast means something before you commit budget.

Talk To An Ecommerce SEO Specialist

How We Deliver Growth.

Our services are applied carefully. We don't just tick boxes.

Google Ads

Search and Shopping working alongside organic, not against it.

ShoppingSearchPerformance Max

Meta Ads

Demand creation for the products search can't find buyers for yet.

Feeds & StoriesRetargetingCatalogue Ads

Email Marketing

Own your audience, nurture leads into customers, and drive repeat purchases.

Campaign StrategyAutomation FlowsList Growth

Ecommerce SEO FAQs

Our ecommerce SEO services are applied with intent. Every activity earns its place.

+ What Is Ecommerce SEO?
Ecommerce SEO is the work of making an online store visible in search for the products and categories people are ready to buy. It differs from standard SEO in scale and in page type. A service business optimises a handful of pages. A retailer manages thousands that change weekly, which makes duplication, crawl efficiency, filtered URLs and product lifecycle the hard problems rather than content volume.
+ Which Pages Actually Make The Money?
Category and collection pages, in almost every case. They match how people search while they are still choosing, they rank for higher-volume commercial terms, and they survive stock changes. Product pages matter, but a store that only optimises products is competing for the narrowest terms with the shortest shelf life.
+ How Long Before We See Results?
Technical fixes on crawl and indexation can move things within weeks, because the pages already exist and simply are not being seen properly. Category and content work usually shows in three to six months and compounds after that. We report on leading indicators from month one so you are not waiting in the dark.
+ What Does Ecommerce SEO Cost?
It depends on catalogue size, platform, and how much technical remediation is needed before growth work can start. We scope it after an audit rather than quoting a number that turns out to be wrong, and our SEO packages give you a sense of the shape. What we will tell you upfront is the honest break-even: how much organic revenue has to grow to justify the investment at your average order value and conversion rate.
+ How Do We Know It Isn't Just Our Brand Demand Growing?
Because we split it. Branded and non-branded organic revenue are reported separately every month, so you can see the demand we created against the demand you already had. We also measure overlap with Google Ads and Shopping, so you can see where you may be paying twice for the same click.
+ Do You Work With Our Platform?
We work across Shopify, WooCommerce, BigCommerce, Adobe Commerce, Neto and Maropost, and headless builds on Hydrogen or Next.js. Each has its own structural quirks, and knowing them upfront is usually the difference between a three-month fix and a three-week one.
+ We're Replatforming. Should We Do SEO Before Or After?
Before. Migrations are where most stores lose rankings, and almost all of that loss is avoidable with redirect mapping and URL planning done in advance. Retrofitting it afterwards costs more and rarely recovers everything.
+ Can You Help Us Sell Into The US, UK Or New Zealand?
Yes. International ecommerce SEO covers hreflang, the subfolder or subdomain decision, Shopify Markets structures, and market-led keyword research rather than translated Australian terms. Done properly the markets grow independently instead of taking rankings from each other.
+ Does SEO Still Matter If Buyers Are Using AI To Shop?
It matters more, and the work changes. AI answers are built from structured product data, feeds and content clear enough to extract. The stores getting recommended are usually the ones whose data was easiest to read. Much of that is the same technical foundation search engines have always wanted, applied with AI surfaces in mind.
+ Can You Guarantee A Number One Ranking?
No, and neither can anyone else honestly. What we commit to is a clear plan, work you can see, and reporting that shows whether organic revenue is growing beyond what your brand was going to deliver anyway.
No cost, no obligation

Get A Free Ecommerce SEO Audit.

A senior strategist reviews your store's structure and sends back a written summary within five business days. You keep it whether or not we work together.

Request Your Audit
+

Category & Product Structure

Where your architecture is costing you crawl budget and rankings.

+

Technical & Crawl Health

Indexation issues, duplicate content and site speed holding back growth.

+

Content & Keyword Gaps

Where competitors are ranking for ecommerce terms you're not.

+

Three Prioritised Recommendations

Ranked by expected impact, with the reasoning behind each one.

Speak To An Ecommerce SEO Specialist.

Tell us what you're trying to grow. We'll give you an honest read on where your store's structure is costing you organic revenue, and what it would take to fix it.

  • A senior strategist on every call
  • Platform-fluent across every major ecommerce platform
  • SEO and paid media under one roof

Work with SOUP

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4.9Clutch rating
200+brands grownsince 2019

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