SOUP is a full service digital marketing agency with head office in Sydney, working with established Australian and international businesses. SEO, Google Ads, paid social, organic social, content, email and marketing automation run to one commercial plan, measured on the revenue they return.
Where strategy turns into performance.
























Every team member showcased extensive knowledge in their respective areas.
Their expertise continues to provide new and innovative ways to improve performance and results.
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
A blended search audit put paid and organic on a single keyword plan, and the two channels began compounding on each other.
Creative made for the platform and tested weekly against a clean audience structure.
An existing list, rebuilt around proper segmentation, a clear flow structure and a reason to open.
A restructured account concentrated budget behind the terms already converting, and purchases lifted through the quarter.
The hardest question in multi channel marketing is where the next dollar should go. Answering it properly takes one plan, one set of definitions and one view of what each channel returns.
We run search, social, content and lifecycle under a single strategy, so budget follows the evidence each quarter. One strategist owns the commercial result and answers for it.
Every channel we run answers to the same commercial plan, so the mix can change as the numbers do.
Our SEO agency in Sydney builds the technical foundations, content around real search demand, and the authority work that makes rankings hold. Focused on the terms that bring buyers.
Search, Shopping and Performance Max built around intent and margin. A Google Partner team managing Australian and international accounts every day.
Meta, TikTok, LinkedIn and Pinterest. Audience structure and creative built for the platform, tested weekly against a clean measurement setup.
Content that earns attention on its own merit, produced on a schedule your team can sustain and tied to the same commercial goals as the paid work.
Editorial planned against search demand and real sales objections, so the same piece earns rankings, gets cited in AI answers and helps a salesperson mid deal.
Campaigns and automated flows that turn existing customers into repeat revenue you already own. Segmentation first, sending second.
The connective tissue between marketing and sales. Lead scoring, lifecycle stages and a clean handover, so good leads reach a salesperson while they are still warm.
The strategist who scopes your growth plan is the one who works on it with you, from the first conversation onward.
We start with margin, sales cycle and customer value, then build the channel mix that fits. The plan follows the commercial goal.
Search, social, email and CRM sit in the same team, so the plan holds together and each channel builds on what the others learn.
You always know where the money went, what it returned and what we are changing next. Commercial metrics first, platform detail underneath.
Before we recommend a budget or a channel, we work through the same six questions on every account. It is where the gap between current and achievable performance usually shows up.
Channel by channel, against real sales data. Reconciling platform reported numbers with the revenue in your CRM is the first job, and it often reshapes the budget on its own.
Every conversion action gets checked for duplicates, misfires and events counting a form view as a lead. Accurate data is what lets bidding and budget decisions compound.
What people search for in your category, how much of it you currently capture, and which terms are cheaper to earn than to buy.
What you are saying, where it is landing, and whether the offer in the ad carries all the way through to the landing page.
Speed, mobile and the path from click to enquiry. Improvements here lift every channel at once, which is usually why they come first.
What a customer is worth over a year, and what email and CRM could add to it. This is what decides how much acquisition you can profitably afford.
Scope varies with the channels you run, but the shape is consistent. This is what a typical retainer covers.
What happens, and when. The first quarter is about getting the measurement right and finding the value already sitting in your accounts.
We audit every live channel, get the tracking accurate, and agree what a lead or a sale is genuinely worth. The findings are documented and walked through with you.
The quick wins go in first. Budget concentrates behind the campaigns already producing, and we flag the site issues holding conversion back, each with a recommended fix.
New campaigns, new creative, and the first content and lifecycle work go live. Budget moves toward what the data supports.
Testing runs on a monthly cycle, SEO and email take on more of the load, and the paid mix gets more efficient as the other channels carry their share.
Measurement is what turns multi channel marketing into decisions you can defend. Each platform reports on its own performance, so the numbers need one agreed source before they can drive a budget call.
We put that in place before we scale anything. One tracking setup, agreed definitions, and revenue pulled from your CRM or your store, which is the number your business actually runs on.
Reporting should answer three questions. What did we spend, what did it return, and what are we doing about it next month. Everything else is detail that belongs in the account rather than in front of a board.
You get a live dashboard covering spend, leads or revenue, cost per acquisition and return by channel, so the numbers are there the moment you want them. Once a month a senior strategist walks you through what moved, what we changed and what we’re testing next.
Established businesses with a growth number to hit. The channel mix changes by sector. The discipline stays the same.
Where margin, feed quality and repeat purchase decide how far acquisition can profitably scale.
Long sales cycles and high value enquiries, where lead quality matters more than lead volume.
Regulated categories where the claim, the creative and the compliance review all have to line up.
Considered purchases with long research phases, where the handover to the sales team has to be seamless.
Intake driven demand with hard deadlines, where the calendar dictates the media plan.
Pipeline over leads, with CRM data feeding back so bidding learns what a good opportunity looks like.
Seasonal demand and tight windows, where timing the spend is most of the job.
Trust led categories with strict advertising rules, where precision in targeting pays for itself.
Niche search demand, technical buyers and a long path from first visit to a quote request.
Our head office is in the city at 4/60 Clarence Street, with offices in Melbourne and Brisbane, and many of the businesses we work with are a short walk away. Being in the room when a decision needs making changes how quickly it gets made, and it is why a lot of our longest partnerships started locally.
Sydney is a competitive market, particularly in categories where several well funded advertisers are bidding on the same terms. That is where accurate measurement and a considered channel mix earn their keep, because the earned channels carry more of the load and every dollar of media works harder.
Partner status means current certifications, direct support lines into each platform, and early access to features we can test before they matter to your accounts.
The right answer depends on how your channels behave and who owns the plan internally. This is how we would frame the decision, and it is the first thing a digital strategy engagement settles.
Suits businesses where the channels feed each other and one person needs to own the commercial number. You get a single plan, shared learnings across every channel, and reporting that reconciles to one number.
Suits businesses where one channel drives most of the revenue and you want the deepest possible bench on it. Works best when someone internally owns the overall plan and the reporting.
Suits teams that already have capability and need capacity or a specific skill. We often come in as a strategic layer plus one or two channels, working to your cadence.
The questions we get asked most often by businesses choosing a marketing agency in Sydney, including what it costs, how long it takes and what to expect from the relationship.
A digital marketing agency plans and runs the channels that bring you customers online. In practice that covers search, paid media, social, content, email and the measurement underneath all of it.
The planning is where the value sits. Deciding which channels deserve your budget, in what proportion, and taking accountability for what comes back is what separates a strategic partner from a supplier. Look for an agency that talks about your commercial numbers as fluently as it talks about its own channels.
There are two separate costs. Media spend goes directly to Google, Meta or whichever platform you advertise on, and you control it. Management is what you pay the agency for strategy, build, optimisation and reporting.
Single channel management typically starts around $2,500 a month. A multi channel retainer scales from there depending on how many channels are live, how much content and creative is involved, and the size of the media budget being managed. You can see indicative scopes on our Google Ads management packages, SEO packages and social media packages.
Compare scope alongside fee. The seniority of the people doing the work, and how much strategy sits inside the retainer, are what determine the return.
Established businesses, generally doing $2 million or more in annual revenue and investing from around $10,000 a month across media and management. Most have an internal marketing lead or a founder close to the numbers.
Our approach suits businesses with trading history and a budget to test with, because that is what makes the data meaningful and the decisions defensible.
Yes. We work with Australian and international companies, including brands running across the UK, the US, New Zealand and Asia.
The approach is the same, with the market research, keyword sets and creative built for each region rather than translated across. Where a brand runs in several markets we keep one measurement framework so performance stays comparable.
Paid channels can move within weeks, because you are buying demand that already exists. Expect the first month to focus on measurement and efficiency, with meaningful gains from month two or three.
Organic search and email compound more slowly. Six months is a fair horizon for SEO to show up in revenue, sometimes sooner where the technical foundations are sound and the site already has authority.
The useful early signals are leading ones: impression share and search visibility on your priority terms, conversion rate, and cost per qualified lead. Those move well before revenue does, and they are what we hold the work to in the meantime.
Usually whichever one captures demand that already exists, because it pays back fastest and it teaches you the most. Google Ads shows which terms convert, what a customer is worth and where the objections are, and that evidence sharpens every other channel.
From there it depends on your category. Where people are already searching for what you sell, SEO is usually the highest return long term investment. Where the demand needs creating first, paid social leads. We settle this in the audit.
We work on rolling monthly agreements after an initial term, which is usually three or six months depending on the channels involved.
The initial term exists because the first quarter is front loaded with audit, tracking and build work, and because performance is best judged over a full quarter. After that, staying should be your choice each month.
You do. Ad accounts, analytics, tag manager, CRM and any tracking we build stay in your name and under your ownership.
Keeping everything in your name also protects the account history that bidding algorithms learn from, so the value of the work stays with your business.
We agree upfront what a conversion is worth and where the truth lives, which is normally your CRM or your store.
Then we report blended cost per acquisition alongside the channel level detail. Platform reported conversions overlap across channels, so the blended view is the one we hold ourselves to.
Weeks one and two are audit and foundations. We review every live channel, get the tracking accurate and agree what a lead or a sale is worth, then write the findings up and take you through them.
Weeks three to six are the quick wins, concentrating budget behind what is already producing. Weeks seven to twelve are new builds, new creative and the first content and lifecycle work.
Often that is the best arrangement. Your team knows the product, the customers and the way decisions get made internally better than we ever will.
We usually come in as a strategic layer plus the channels your team would rather hand over, and we work to whatever cadence suits you.
Yes. Our head office is in Sydney, with offices in Melbourne and Brisbane, and we work with businesses across Australia and overseas.
The work is the same either way. The only real difference is how often we are in a room together, In practice that means a monthly call and a quarterly session in person.
We look at three things. What your current channels are returning against real sales data, whether the numbers you are making decisions on are accurate, and where demand exists in your category that you are not capturing yet.
You get three prioritised recommendations with the reasoning behind each, in writing. It is the same $3,000 audit that opens a paid engagement, so it is a fair read on how we think and how we work.
Yes. Our case studies cover search, paid social, email and organic work across ecommerce, services and B2B, with the commercial problem and the result in each one.
On a call we can talk through something closer to your category and sales model, including how the plan changed as the data came in.
A senior strategist reviews your channels, your measurement and your search demand, then sets out where the opportunity sits and the order we would work through it. You get it in writing, with the reasoning behind every recommendation.
Request Your AuditTell us what you are trying to grow and where you think the constraint is. A senior strategist will come back to you within one business day.
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
One of our strategists will review your enquiry and get back to you within one business day.