Consumer Technology Marketing Agency

Marketing For Consumer Technology Brands.

Tech buyers compare specs, watch demos and read reviews. We build search and creator campaigns around the questions they ask before they buy.

SOUP works with consumer tech, electronics and smart home brands launching or growing in Australia, running creator programs, social, Google Ads, SEO and email.

Get A Free Marketing Audit See Our Results
SKlaviyo
Program result
Attributed revenue
+301%
▲ Email marketing
Creator and KOL program
Reviews, unboxings and demos
Social
Live
Product and comparison searches
Spec and model research
Google
Live
Post purchase flows
Setup, accessories and reviews
Email
Growing
Creator content views
+358K
through creator content
A senior-led, award-winning agency growing consumer technology brands
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Consumer Tech Clients Say.

5.0 ★★★★★
They consistently delivered items on time and were quick to respond whenever we had questions or needed adjustments.
Marketing & Customer Service Coordinator, Air Purifier Brand
Verified on Clutch
Read the Full Review
5.0 ★★★★★
We are very happy with the work they’ve done so far.
Director, Beeline Australia
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Soup Agency was happy to tap into our existing organisational channels and ways of working.
Head of Marketing, Car Next Door
Verified on Clutch
Read the Full Review

Consumer Technology Case Studies.

Launches and growth for tech and electronics brands.

+301%
Vbreathe
Increase in attributed revenue, Vbreathe
EmailRead The Case Study

An email program that grew attributed revenue for a consumer tech brand.

+358K
Navimow logo
Views generated across creator content, Navimow
Organic SocialRead The Case Study

Creator content that generated hundreds of thousands of views for a robotic mower brand.

73%
Bambu Lab logo
Above KOL impression target, Bambu Lab
Organic SocialRead The Case Study

A KOL program that beat its impression target for a 3D printer brand.

How Consumer Tech Gets Bought.

Tech purchases are research heavy. Buyers watch reviews, read comparisons, check specs and look at what creators and communities say before they buy.

We put your product in every part of that research. Creators and social build awareness and proof, search captures model and comparison queries, and email drives accessories, upgrades and reviews.

See What We Do
Awareness

Show it in action

Creators · KOLs · Video
+358KViews
Research

Win the comparison

Search · SEO · Reviews
73%Above target
Buy and repeat

Drive revenue

Email · Remarketing
+301%Revenue

Launch In Australia With Momentum

We plan launches across creators, PR style seeding, social and search so a new product arrives with proof and visibility.

Turn Creator Content Into Ads

The best creator and UGC content is reused in social, where real product demos give buyers the detail they look for.

Compete With Marketplaces

Direct to consumer brands need strong search, product content and email to win sales that would otherwise go to marketplaces.

Consumer Technology Marketing Services.

Channels built for research heavy, review driven purchases.

Creator And KOL Marketing

Creator, reviewer and KOL programs that put your product in real hands on camera.

+Influencer Marketing+Seeding+UGC

Social

Meta and TikTok campaigns that use demos and creator content to drive sales.

+Facebook Ads+TikTok Ads+Creator Ads

Google Ads

Shopping and search campaigns for model, category and comparison searches.

+Google Ads+Shopping+Performance Max

Product And Comparison SEO

Category, product and comparison content that ranks during the research stage.

+eCommerce SEO+Comparison Pages+Product Schema

Email And Lifecycle

Klaviyo flows for launches, setup guides, accessories, warranties and reviews.

+Email Marketing+Klaviyo+Post Purchase

Market Entry

Go to market planning for overseas tech brands launching in Australia.

+Market Entry Australia+Launch Planning+Localisation
Our Approach

Why Consumer Tech Brands Choose SOUP.

Launch experience across creators, paid and owned channels.

Launch Experience

We have launched and grown a number of consumer tech brands in Australia.

Creator Led, Performance Backed

Creator content is planned to feed social, so it drives sales as well as reach.

Built For Research Heavy Buyers

Comparison content, reviews and search make sure you show up while buyers research.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Tech Categories We Work With.

Every category has its own buyer. We tailor the plan to yours.

Smart Home And Robotics

Robot vacuums, mowers and connected devices with demo friendly products.

Personal Mobility

E-scooters, e-bikes and personal transport with strong creator appeal.

3D Printing And Maker Tech

Enthusiast communities where KOLs and reviews drive decisions.

Audio And Wearables

Crowded categories where creative and reviews separate brands.

Home Appliances

Considered purchases where comparison content and search matter.

Health And Air Tech

Air purifiers and wellness devices with education heavy buyer journeys.

Marketing Measured On Sales, Not Just Views.

Views are a start, not a result. We connect creator, paid and email activity to GA4 and your store so you can see what drives sales, and what each sale costs.

Revenue and ROAS by channel
Creator content performance in paid ads
Email attributed revenue
Launch reporting against targets
Get A Free Marketing Audit

How We Grow Consumer Tech Brands.

The channels that do the heavy lifting for consumer tech brands.

Influencer Marketing

Creator and KOL programs that build proof.

+KOLs+Reviews+UGC
Influencer Marketing

Google Ads

Shopping and search for model and category queries.

+Shopping+Search+Performance Max
Google Ads

Email Marketing

Lifecycle flows for accessories, upgrades and reviews.

+Klaviyo+Flows+Campaigns
Email Marketing

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A Klaviyo Partner Agency.

SOUP is a Klaviyo Partner. For tech brands, lifecycle email drives accessories, upgrades and reviews long after the first sale, and our team builds the flows that make it happen.

Klaviyo Partner

How Much Does Consumer Tech Marketing Cost?

The cost depends on whether you are launching or scaling, your channel mix, the size of your creator program and your media budget.

Launches usually lead with creators and social. Established brands often focus on search, Shopping and email to grow direct sales.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Stage
Launch or scale
Launches need more creator and awareness work up front.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Creator Program
Number of creators
Seeding, fees and content rights shape creator budgets.
Product Range
SKUs and models
More models need more feed, content and comparison work.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Consumer Technology Marketing FAQs.

✛What does a consumer technology marketing agency do?
We plan and run consumer electronics marketing for tech brands, from tech product launch planning to ongoing sales, through creator programs, social, Google Ads, SEO and email.
✛Can you help overseas tech brands launch in Australia?
Yes. We can assess Australian search demand and plan launch activity around local creators, retail availability and the channels you can measure. We have supported Australian launches for a number of consumer tech brands. See our market entry service.
✛How do you choose creators for a tech product launch?
We look for creators whose audience fits the product and who can demonstrate how it works in a real buying scenario. We then manage briefs and seeding, and reuse the best content in social with the right permissions.
✛How do you choose channels for an Australian tech launch?
We start with how buyers research the category in Australia. Google Shopping and search capture buyers who know what they want, creator content and social build demand and proof, and email drives repeat and accessory sales.
✛How do we compete with marketplaces?
With strong product content, comparison pages, search campaigns, and email programs that give customers a reason to buy direct.
✛Do you do comparison and review content?
Yes. Comparison and category content helps buyers during research and supports both SEO and AI search visibility.
✛How do you measure creator marketing?
We track reach, engagement and content performance, and where possible connect creator activity to sales through codes, links and paid amplification.
✛How much does consumer tech marketing cost?
It depends on your stage, channels and creator program. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Can you support brands sold through retailers as well as direct?
Yes. We plan campaigns around where customers can buy, and agree upfront which signals we can measure, such as direct sales, retailer clicks or retailer reports.
No cost, no obligation

Get A Free Consumer Tech Marketing Audit.

A senior strategist reviews your channels, store, creator activity and competitors, then sends back a written summary within five business days.

Request Your Audit
+
Search demand and launch readinessHow Australians search for your category and whether your pages and feeds are ready.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your search, social and creator presence compares with competing brands.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Consumer Tech Specialist.

Tell us what you are launching or trying to grow. We will look at Australian search demand, your creator and paid activity, and what you can measure, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

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Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Health & Wellness→Education→Fashion & Beauty→Food & Beverage→Manufacturing & Industrial→Trades & Home Services→SaaS & Technology→B2B & Professional Services→
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