+358K
Views Generated Across Creator Content
The Work
Navimow partnered with creators across Australia, through an influencer marketing campaign run by SOUP, to introduce the i Series to homeowner and lifestyle audiences through authentic, creator-led storytelling. The campaign focused on showcasing how automated lawn care could seamlessly integrate into everyday routines, positioning Navimow as both a practical solution and a smart-home upgrade.
+358K
Views generated across creator content
The Thinking
Rather than approaching the product through traditional lawncare messaging, the campaign leaned into lifestyle integration, convenience, and “weekend freedom.”
Creators were selected based on audience relevance, home and lifestyle alignment, and their ability to naturally showcase the product within real-world environments
The Proof
358K+ combined creator views generated to date. Across 13 creators on Instagram and TikTok, the campaign introduced Navimow to relevant home, lifestyle and smart-home audiences through content designed to feel useful rather than overly promotional.
The strongest-performing content focused on everyday convenience, automation and lifestyle integration, reinforcing the value of positioning Navimow around how it fits into people’s lives rather than product features alone.
Strong engagement across this content also showed that creator-led demonstrations helped make the technology easier to understand and gave audiences a clearer picture of how Navimow could simplify everyday lawn care.
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
