Education Marketing Agency In Australia

Education Marketing For Student Recruitment.

Students and parents compare courses well before applications close. We help you reach them early, then track which enquiries turn into enrolments.

SOUP works with education providers, tutoring companies, RTOs and professional training businesses across Australia, running social, Google Ads, SEO and enquiry nurture.

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SMeta Ads Manager
Campaign result
Cost per lead
-66%
▼ Social
Lead generation campaigns
Parents and students
Meta
Scaling
Course and program searches
High intent enquiries
Google
Live
Enquiry nurture sequences
Enquiry to enrolment
Email
Live
Lead actions
+1,637%
through social
A senior-led, award-winning agency growing education and training providers
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Education Clients Say.

5.0 ★★★★★
The overall experience with Soup Agency has been wonderful!
Global COO, RipeGlobal
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They have performed exceptionally well.
Founder, KIS Academics
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Soup truly impressed us with their service excellence.
Marketing & Communications Manager, Mosman Preparatory School
Verified on Clutch
Read the Full Review

Education Case Studies.

Lead and enrolment growth for education and training brands.

-66%
KIS Academics
Lower cost per lead, KIS Academics
SocialRead The Case Study

Social that lowered cost per lead while growing lead volume for a tutoring company.

+1,637%
RipeGlobal logo
Increase in lead actions, RipeGlobal
SocialRead The Case Study

Social that multiplied lead actions for a professional education brand.

How Students And Parents Choose.

Choosing a course, tutor or training provider is a big decision. People compare outcomes, fees, timetables and reviews, and parents are often involved too.

We build campaigns around intake periods and decision windows. Social and search create demand, landing pages answer the hard questions, and email nurture turns enquiries into enrolments.

See What We Do
Discover

Reach the right learners

Social · Video · Creators
+1,637%Lead actions
Compare

Answer the big questions

Course pages · SEO · Reviews
-66%CPL
Enrol

Convert enquiries

Nurture emails · Remarketing
+190%Leads

Plan Around Intake Periods

We time budgets and creative around term starts, intakes and exam periods so spend peaks when decisions are made.

Lower Your Cost Per Enrolment

We optimise for qualified enquiries and enrolments, not form fills, and feed CRM data back into the ad platforms.

Nurture Long Decision Cycles

Email and SMS sequences answer common questions and keep your program top of mind until enrolment.

Education Marketing Services.

Student acquisition built around intakes, enquiries and enrolments.

Social For Education

Meta and TikTok lead generation for tutoring, short courses and professional training.

+Facebook Ads+TikTok Ads+Lead Forms

Google Ads

Search campaigns for course, subject and program searches, with location and intake targeting.

+Google Ads+Search+Performance Max

Education SEO

Course, subject and location pages that rank for what students and parents search.

+SEO+Course Pages+Local SEO

Enquiry Nurture And CRM

HubSpot and email automation that follows up every enquiry and tracks it through to enrolment.

+HubSpot+Email Marketing+Lead Scoring

LinkedIn For Professional Training

B2B and professional development campaigns targeting by job title, industry and seniority.

+LinkedIn Ads+Lead Gen Forms+Retargeting

Content And Video

Student stories, explainer videos and course content that build credibility.

+Content Production+Video+Social Content
Our Approach

Why Education Providers Choose SOUP.

Campaigns judged on enrolments, not impressions.

Enrolment Focused

We report on enquiries and enrolments, and optimise campaigns toward the leads that actually convert.

Intake Aware Planning

Budgets and creative follow your academic calendar, not a generic monthly plan.

CRM Connected

As a HubSpot Partner we connect ads, forms and CRM so every enquiry is followed up.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Education Sectors We Work With.

Every education market is different. We tailor the plan to yours.

Tutoring And Academic Coaching

Parent focused campaigns where outcomes and trust drive enquiries.

RTOs And Vocational Training

Course based marketing around intakes, funding and career outcomes.

Professional Development And CPD

B2B and professional audiences reached through LinkedIn, search and email.

Private Schools And Early Learning

Enrolment campaigns for families comparing schools and centres.

Online Courses And EdTech

Digital first learning brands scaling sign ups and subscriptions.

International Education

Providers recruiting students into Australian programs.

Marketing Measured On Enrolments, Not Leads Alone.

A cheap lead that never enrols is not a win. We connect your ads, website and CRM so you can see which campaigns produce enrolments and what each one costs.

Cost per lead and cost per enrolment
Lead quality fed back to ad platforms
Intake by intake reporting
CRM attribution for every enquiry
Get A Free Marketing Audit

How We Grow Education Providers.

The channels that do the heavy lifting for education providers.

Meta Ads

Lead generation that reaches students and parents.

+Lead Forms+Video+Remarketing
Meta Ads

Google Ads

Search campaigns for course and subject searches.

+Search+Intake Campaigns+Location
Google Ads

HubSpot

Enquiry nurture and tracking through to enrolment.

+Lead Scoring+Nurture+Reporting
HubSpot

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A HubSpot Partner Agency.

SOUP is a HubSpot Partner. We set up lead capture, nurture sequences and enquiry tracking so your admissions team can see every enquiry and where it came from.

HubSpot Partner

How Much Does Education Marketing Cost?

The cost depends on the number of courses or programs, your intake calendar, your channel mix and your media budget.

Most providers start with social and Google Ads around their next intake, then build SEO and nurture programs for steadier enquiries.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Programs And Courses
One to many
More programs mean more campaigns, landing pages and creative.
Media Budget
Set by your intakes
Your ad spend is separate from management fees and paid directly to the platforms.
CRM And Nurture
Setup and automation
Connecting enquiries to enrolments may need CRM work up front.
Creative Volume
Assets per intake
Fresh creative for each intake keeps costs per lead down.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Education Marketing FAQs.

✛What does an education marketing agency do?
We plan and run student recruitment marketing for education providers, including RTO marketing and course marketing, through social, Google Ads, SEO, CRM and email nurture, measured on enquiries and enrolments.
✛Which channels reach students and parents before they choose?
Social is usually the most efficient way to generate enquiries, while Google Ads captures people searching for specific courses. SEO and email lower your cost per enrolment over time.
✛Can you track which campaigns lead to enrolments?
Yes, where your CRM records enrolment outcomes and can link them to enquiries. That lets us assess campaigns beyond cost per lead. For KIS Academics, social lowered cost per lead by 66%.
✛Can you market to parents and students at the same time?
Yes. We build separate audiences, messages and creative for parents and students, because they care about different things.
✛Do you work with RTOs and professional training providers?
Yes. We run campaigns for vocational and professional education, including LinkedIn for corporate and CPD audiences.
✛Can you connect our ads to our CRM?
Yes. As a HubSpot Partner we connect forms, ads and CRM so you can track every enquiry through to enrolment.
✛How far ahead of an intake should we start?
Plan backwards from the application deadline, allowing time for campaign setup, testing and follow-up before applications close. We map that timeline with you once intake dates are confirmed.
✛How much does education marketing cost?
It depends on your programs, intakes and channels. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Can you run campaigns across several courses, campuses or intakes?
Yes. We structure campaigns and reporting by course, campus and intake, so budget follows the programs with the most demand.
No cost, no obligation

Get A Free Education Marketing Audit.

A senior strategist reviews your campaigns, enquiry follow-up and enrolment tracking, then sends back a written summary within five business days.

Request Your Audit
+
Enquiry to enrolment trackingWhether your CRM can show which campaigns produce enrolments.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your search and social presence compares with providers students also consider.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To An Education Marketing Specialist.

Tell us about your next intake. We will look at how course enquiries are generated, how they are followed up and how enrolments are tracked, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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4.9Clutch rating
200+brands grownsince 2019

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Other Industries We Work With.

Explore how we approach marketing in other sectors.

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