+1637%
Increase in Lead Actions
The Work
We set out to improve RipeGlobal’s lead generation efficiency on Meta, reducing CPA while increasing the volume and quality of enquiries for their dental education programs.
+1637%
Increase in Lead Actions
-89%
Cost Per Lead
The Thinking
Their campaigns were optimised for clicks, not outcomes. We shifted the account to conversion-led optimisation, tested the strongest conversion points, refreshed creative, tightened lead capture, and used promotional offers to lift response. All guided by performance data.
The Proof
A 1,637% increase in total customer actions, from 162 to 2,814, showed that the new conversion-led approach was driving significantly more meaningful interactions from prospective students.
At the same time, CPA decreased by 88.5%, meaning Ripe Global was generating those actions at a substantially lower acquisition cost and making paid media far more efficient.
Together, these improvements delivered higher-volume lead generation with stronger ROI, showing that the account could scale while reducing the cost required to drive each conversion.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
Want to chat now?
Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
