The Soup team can help you get your page to rank #1 on Google. The secret’s out: you don’t need to spend tens of thousands of dollars on ads to find new leads, there’s a way to connect with the customers you want – completely organically! Got something to offer? We’ll help you show the world.



You will receive an extensive technical site audit with a full analysis report of your SEO performance and technical errors to discover your weaknesses and areas of improvement.
We identify opportunities for growth and audit your overall online presence so we can bring all our insights into a personalised roadmap strategy specific to your business needs.


We work with your team to optimise your website and rank higher on SERPs. Our data-driven approach ensures that every SEO decision, from content optimisation to technical refinements, resonates authentically with your brand identity.

Our SEO specialists are strategic thinkers dedicated to ensuring your online journey is both purposeful and impactful.


We delve deep into finding all relevant target keywords, site structure, and backlink analysis to create content that will outrank your competitors in Google search results. Get the upper hand – know what your competitors are doing right and where they might be falling short so we can help you stay ahead of the game.


Our SEO Specialists will execute strategies for obtaining high-quality backlinks crafted to amplify your site authority. We harness a blend of proven strategies, from link exchanges to targeted guest posting to significantly boost your website credibility, open better revenue opportunities and increase your website traffic organically.


Our bespoke SEO services help you outrank your competitors and drive maximum traffic to your website, all for zero media cost.

We understand that success in SEO goes beyond selecting the right keywords. Our strategy is built upon delivering expertly-written, custom content that aligns with your brand voice and goals.

Our experienced SEO specialists have the expertise to optimise your site to rank organically on page 1 of Google. Browse our SEO packages to find the perfect fit for your business needs.



ESK Skincare is a premium Australian-based skincare brand, that offers evidence-based ingredients to slow aging and manage all types of skin concerns. Our SEO services helped improve non-branded keyword rankings, especially in Australia and the USA to grow new customer acquisition.

+117% revenue MoM
+40% new online visitors
Service SEO Management


Our partnership with SEMRush enables you access to in-depth competitor analysis reports and monthly position trackers to measure your keyword performance’s progress. You also gain insight into your Domain Authority Score and Backlink Profile.

Our SEO Specialists are armed with the necessary tools to help you rise above the competition.




01 Your First Session

We collaborate with your team to find your unique strengths to see what works for your brand. We’ll consider your budget and goals to find out how we can maximise your benefits with our SEO strategy.

02 Run A Site Audit

Our team will put together a technical SEO report and analyse design & UX on your website.

03 Tailored Strategy For You

Successful SEO outcomes do not happen in a day – Our SEO specialist will customise a unique SEO strategy for your website to be seen by millions.

04 Ongoing SEO Management

We will continue to optimise your web page to ensure it is performing at its best. By refining our strategy to continuously meet performance goals, we ensure your message reaches the right audience via organic search.

Are you ready to
Scale your

Get in touch for a FREE Strategy Session with SOUP today.


SEO stands for search engine optimization. SEO is a discipline used to improve your site by enhancing your visibility when people search for products or services using keywords or phrases related to your business on Google or other search engines. The more visibility your page has in the search engine results pages (SERPs), the more likely your website will attract new and existing customers to your business.

Depending on what you want to achieve, both SEO and PPC ads can benefit your business in different ways.

SEO is a crucial part of online marketing as it gives your business the highest chances of being visible. The optimisation process might take a while to work with the search engine, but will be beneficial in the long run. PPC ads allow you to reach a wider audience of potential customers immediately and you can customise your marketing campaign on the spot.

If your main aim is to drive traffic to your website short term, then it might be best to use PPC ads. However, if you plan on increasing your brand’s online presence long term, utilising SEO marketing strategies would be the answer.

For a well rounded marketing strategy, using both methods would increase your page’s visibility, online presence and audiences. Get in touch with SOUP for a tailored blended search strategy for your business.

There is no definite answer to this question as it comes down to many factors that impact the amount of time it takes to see results from SEO services. Typically, you should see results from your SEO strategy within 4-12 months. As Google is constantly improving their algorithms to give consumers the best possible results, you will also have to consider developing and adapting your strategy to these new changes.

As SEO is a continuous process, you will need to work on a few things to create a successful SEO strategy. Examples of these factors include good quality copy, using suitable keywords, structuring your content using best practices, writing for your target audience and incorporating creative imagery or interactive elements, just to name a few.

SEO and content marketing are one of the most vital marketing strategies to utilise for your business. SEO and content marketing are not the same, as SEO is the process of optimising your web pages so you are able to rank higher in search engines. Content marketing is often used when you are looking to gain exposure for your business using content that you have made. SEO increases the visibility of your web page when ranked higher in search engines, so consumers can find your content ‘organically’ whereas content marketing helps drive traffic to your brand from external sources. For long term growth, it’s best to use both of these strategies in combination for long term success and high ROI in efforts to increase your brand awareness in the digital world.

Utilising paid advertising and social media strategies are a great way to generate traffic to your web page. If the paid search campaigns are done well, they can be advantageous and help attract the right audience to your business. However, the majority of traffic is driven by organic search and is a tool that can expand your business, as there is the potential to increase click share.

SEO is the only way to drive traffic to your website organically, which is why you need quality content and the right keywords to see an increase in traffic overtime. When SEO is done correctly, it can drive traffic, bring about brand awareness, engage with customers and improve user experience. Overall, SEO is an essential component to a successful business in the digital world.

Link building is a search engine optimisation technique used to increase your website’s search engine ranking by creating links that direct to your website from other websites. If the other page has many high quality backlinks, search engines like Google will consider the page credible and therefore rank it higher.

Although link building is a powerful SEO tool, some websites use black hat link building techniques to attract more backlinks. If a web page has a lot of backlinks from questionable websites, Google can remove the page from search results. These penalties will only occur when shady link building techniques are utilised, which is why it’s important to avoid at all costs. Want link building that won’t violate search engines’ guidelines? Contact us for a free SEO audit today.

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