About SOUP, An Independent Digital Marketing Agency Built Around Your Growth.

The people planning your growth are the people doing the work.

SOUP is an independent, senior-led digital marketing agency in Sydney that becomes an extension of your marketing team. We bring senior strategic thinking and specialist execution across the customer journey, working alongside our clients to identify, unlock and deliver measurable commercial growth.

Let’s Talk Growth Meet The Team
The SOUP Agency team in the Sydney studio
Google Partner
Meta Business Partner
HubSpot Partner
4.9 ★ on Clutch
200+ brands grown
Est. 2019

Trusted By 200+ Brands.

From global product brands and national retailers to fast-growing Australian businesses.

Our Story

Grown Through Client Results.

Katya Vakulenko started SOUP in Sydney in 2019 with no investors, backers or business partners. The agency grew the only way it could: by delivering for clients and keeping them.

Seven years on, that is still how we measure ourselves. From our head office in Sydney, we work with national and international clients that want a strategic partner for the long term, and we plan every channel around the commercial result they need.

Being independent keeps our advice simple. We recommend the services that fit your goals, report on the numbers your business runs on, and stay close as priorities change.

SOUP Agency leadership team
2019Founded in Sydney
17Specialists in one team
200+Brands grown
Meet The Team

The People Behind The Work.

Senior specialists who plan, build and improve the work themselves, supported by a leadership team focused on quality and growth.

Leadership
Katya, CEO & Managing Director at SOUP Agency

Katya

CEO & Managing Director
Jess, General Manager at SOUP Agency

Jess

General Manager
Tanya, Operations Director at SOUP Agency

Tanya

Operations Director
Vanessa, Paid Social & Content Director at SOUP Agency

Vanessa

Paid Social & Content Director
The Team
Fran, Paid Search Manager at SOUP Agency

Fran

Paid Search Manager
Val, Finance Manager at SOUP Agency

Val

Finance Manager
Jake, Content Strategy Manager at SOUP Agency

Jake

Content Strategy Manager
Erica, Account Manager at SOUP Agency

Erica

Account Manager
Alaura, Social Media Manager at SOUP Agency

Alaura

Social Media Manager
Adina, Social & Content Manager at SOUP Agency

Adina

Social & Content Manager
Sami, Marketing Creative Executive at SOUP Agency

Sami

Marketing Creative Executive
Lucia, Paid Media Executive at SOUP Agency

Lucia

Paid Media Executive
Melissa, SEO Executive at SOUP Agency

Melissa

SEO Executive
Louise, Organic Social Manager at SOUP Agency

Louise

Organic Social Manager
Our Approach

People, Process And Product.

Three connected foundations shape how we work behind the scenes. Each one strengthens the next, so the agency keeps improving as your business grows.

SOUP Agency leaders in the Sydney studio
SOUP specialists reviewing a client plan together
The SOUP studio at work
Senior Capability

People.

Strong direction starts with experienced people. We invest in senior capability and structured development, so your strategy is shaped by sound judgement and led by people who understand commercial impact.

  • Senior specialists in every channel
  • Structured training and career development
  • Direct access to the people doing the work
Structure And Quality

Process.

Ambition only works when it is backed by structure. Defined service levels, quality controls and a steady reporting rhythm give you clarity and confidence as activity scales.

  • Defined service levels
  • Quality checks on every deliverable
  • A regular reporting and planning cadence
Continual Improvement

Product.

Performance comes from disciplined execution and an offering we keep refining. Cross-channel strategy and clear commercial scopes turn ambition into measurable revenue and stronger pipeline quality.

  • Cross-channel strategy and planning
  • Clear commercial scopes
  • AI-assisted research, QA and reporting
Client Reviews

In Our Clients’ Words.

Rated 4.9 from 37 verified reviews on Clutch.

5.0★★★★★
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director
Frys Energywise
Verified on ClutchRead The Review
5.0★★★★★
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing
Automotive Services Company
Verified on ClutchRead The Review
5.0★★★★★
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager
Wellness & Fitness Company
Verified on ClutchRead The Review
Working With SOUP

How We Show Up For You.

Accountability, curiosity and commercial thinking shape every client relationship we have.

Close To Your Business.

We build long-term partnerships and stay close to your priorities, adapting the plan as your business and market shift.

Clear Milestones, Shared Visibility.

Growth is managed with intention, so you always know what is happening, why it matters and what comes next.

Progress That Compounds.

We track impact closely and refine continuously, so each quarter builds on the last.

Straight Answers.

Transparency runs both ways. If the numbers point to a different channel or a different budget, you will hear it from us first.

Partners And Awards

Recognised For The Work.

We hold partner status with the platforms we manage every day, and our client work has been recognised by industry awards since 2019.

See Our Work
Trusted By Our Partners.
Meta Business Partner, Google Partner, Pinterest Partner, TikTok Marketing Partner, DAN, HubSpot Certified Partner, Klaviyo Partner, Shopify Partner, Semrush Certified Agency Partner and IMAA
Recognised By Our Peers.
SOUP Agency awards including GoodFirms, Clutch Top B2B Companies, APAC Insider Australian Enterprise Awards, Australian Small Business Champion Awards finalist, Local Business Awards winner and 50Pros Top Firm

Want To Meet The Team?

Book a 30-minute consultation with a senior strategist. We will look at where you are now, where the clearest opportunities sit and what we would do first.

Let’s Talk Growth
FAQs

About SOUP Agency.

Who founded SOUP Agency?›
Katya Vakulenko founded SOUP in Sydney in 2019. She leads the agency as CEO and Managing Director, alongside General Manager Jess White.
Where is SOUP Agency located?›
Our head office is in Sydney, at 4/60 Clarence Street. From there we work with national and international clients across a wide range of industries.
Is SOUP an independent agency?›
Yes. SOUP was built without external investors or business partners and remains independently owned. Our recommendations answer to one thing: what will grow your business.
What services does SOUP offer?›
Digital strategy, SEO and AI search, Google Ads, paid and organic social, content production, email marketing and CRM, plus analytics and measurement. Most clients use several channels, planned together by one team.
What kinds of businesses does SOUP work with?›
Established brands with existing marketing investment that want a long-term growth partner. That includes ecommerce, retail, consumer and wellness brands, as well as B2B businesses in professional services, technology, finance and education.
How big is the SOUP team?›
SOUP is a team of 17 specialists across strategy, paid media, SEO, social, content, email and CRM. Every client works directly with senior people who plan and run the work.
Let’s Talk

Let’s Talk About Growth.

Let’s talk about what matters most to your business.
  • A 30-minute call with a senior strategist who understands your market.
  • A clear point of view on where your strongest opportunities sit.
  • Practical advice on what we would do first.
  • Direct access to the people who would do the work.

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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4.9Clutch rating
200+brands grownsince 2019

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