29X
Return on Ad Spend
The Work
Coops & Cages had steady sales, but growth had plateaued. They partnered with SOUP to unlock revenue expansion without compromising the brand trust they’d already built.
29X
Return on Ad Spend
+148
Sales Increase vs Previous Period
The Thinking
We introduced a new promotional lever they hadn’t tested before: a 15% off offer designed to create urgency, bring in new customers, and re-engage existing ones. We backed it with high-impact creative and clear messaging, built to scale revenue efficiently.
The Proof
During the promotional period, revenue increased by 135%, showing that the offer successfully translated stronger customer demand into meaningful commercial growth.
At the same time, website purchases increased by 147%, demonstrating that the campaign was not just driving more traffic, but converting significantly more users into customers.
ROAS increased by 117%, showing that the uplift in sales was achieved efficiently, with every advertising dollar generating substantially stronger returns.
Together, these results established a proven promotion-led growth model that Coops and Cages could build on for future campaigns.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
