10.7
Return on Ad Spend
The Work
Somerzby partnered with SOUP to lift brand visibility and acquire new customers for their best-selling pet homes on Pinterest, a strong fit for their audience of mid-life women interested in interiors and home décor.
10.7
Return on Ad Spend
608K
Users Reached in Q1
The Thinking
We built Somerzby’s Pinterest strategy around how its audience naturally uses the platform, focusing on the boards, keywords and content styles most closely connected to active product discovery and purchase intent. To reach the 6x ROAS target, we prioritised high-converting products through Promoted Pins and refined targeting to concentrate spend on the users most likely to purchase.
Performance data was then used to continually sharpen product selection, audience targeting and budget allocation, helping the campaign improve efficiency while maintaining strong ecommerce returns.
The Proof
Throughout Q4 2022, Somerzby maintained an 8.2x ROAS, comfortably exceeding the campaign’s 6x ROAS KPI. This showed that the Pinterest strategy was successfully reaching high-intent users and turning product discovery into profitable ecommerce activity.
Performance strengthened further over the following two months, with ROAS increasing to 10.7x. This demonstrated that continued optimisation was not only maintaining efficiency, but generating progressively stronger returns from the same channel.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
Want to chat now?
Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
