+178%
Increase in Purchase YoY
The Work
Bay Gallery Furniture wanted to lift revenue YoY especially across peak trade moments like Black Friday and Boxing Day. After a recent site migration caused a drop in traffic, they also needed to recover rankings fast ahead of seasonal demand. The engagement ran as an ecommerce SEO program across their collection and product pages.
+178%
Increase in Purchase YoY
+137%
Increase in Revenue YoY
The Thinking
We took a two-pronged approach: first, a technical SEO audit to resolve post-migration issues holding performance back.
Then we strengthened key collection pages with improved copy and on-page optimisation, backed by deep keyword research aligning landing pages to high-value and seasonal search intent to drive maximum ROI.
The Proof
Organic search traffic improved, showing that the combination of technical fixes and stronger on-page optimisation was helping more users discover Bay Gallery through search.
At the same time, non-branded search visibility expanded, increasing Bay Gallery’s reach beyond people already familiar with the brand and helping capture customers searching more broadly for outdoor furniture and related products.
A stronger conversion rate YoY showed that this additional visibility was also bringing in more valuable traffic. More organic users were progressing through to purchase, contributing to stronger purchases and revenue, rather than traffic growth alone.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
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“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
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“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
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“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
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“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
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5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
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“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
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“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
