Trades & Home Services Marketing Agency

Tradie Marketing For Better Jobs.

A call only helps if it’s for a job you take. We focus on the suburbs and services you want to grow, then track which calls turn into bookings.

SOUP works with trades and home services businesses across Australia, winning more calls, quotes and booked jobs with Google Ads, local SEO, Google Business Profile and social.

Get A Free Marketing Audit See Our Results
SGoogle Ads
Campaign result
Direct conversions
+185%
▲ Google Ads
Emergency and service searches
Call ready customers
Search
Live
Map pack and suburb pages
Local visibility
SEO
Growing
Project and renovation ads
Planned jobs
Meta
Live
Leads in under two weeks
120
through organic social
A senior-led, award-winning agency growing trades and home services businesses
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Service Business Clients Say.

5.0 ★★★★★
They have a proactive approach, good communication skills, and a team passionate about helping us succeed.
Head of Marketing, Automotive Services Company
Verified on Clutch
Read the Full Review
4.5 ★★★★☆
We’re impressed by Soup Agency’s expertise.
Digital Marketing Manager, Dovida
Verified on Clutch
Read the Full Review
5.0 ★★★★★
We were impressed with their willingness to go the extra mile to find the right solution for our business.
Director, Frys Energywise
Verified on Clutch
Read the Full Review

Trades & Home Services Case Studies.

More calls, leads and jobs for trades and home services.

+185%
New Life Plumbing logo
Increase in direct conversions, New Life Plumbing
Google AdsRead The Case Study

Google Ads that grew direct conversions for a plumbing business.

120
Solatube logo
Leads in under two weeks, Solatube
Organic SocialRead The Case Study

Organic social that delivered 120 leads in under two weeks for a skylight installer.

+103%
Vitality Kitchens & Joinery logo
SEO users year on year, Vitality Kitchens & Joinery
SEORead The Case Study

SEO that doubled organic users year on year for a kitchens and joinery business.

How Customers Choose A Tradie.

Urgent jobs are won quickly. Customers search, check the map pack, look at reviews and call a business that looks reliable.

Planned projects take longer. People research ideas, compare quotes and look at past work. We cover both, with search ads and local SEO for urgent work, and social and content for bigger projects.

See What We Do
Search

Show up first

Search ads · Map pack
+185%Conversions
Trust

Look like the safe choice

Reviews · Photos · Local SEO
+103%SEO users
Call or quote

Make contact easy

Call ads · Quote forms
120Leads

Win The Map Pack

Google Business Profile, reviews and suburb pages help you show up where local customers look first.

Stop Paying For Bad Leads

Tight keywords, service areas and negative keywords cut out tyre kickers and jobs outside your area.

Know Which Ads Bring Jobs

Call tracking and form tracking show which campaigns bring booked work, not just clicks.

Trades & Home Services Marketing Services.

Lead generation built around calls, quotes and booked jobs.

Google Ads For Tradies

Search and call campaigns for emergency and service searches in your area.

+Google Ads+Call Ads+Local Services

Local SEO

Suburb and service pages that rank in the areas you want to work.

+Local SEO+Suburb Pages+Service Pages

Google Business Profile

Profile optimisation, photos, posts and review strategy for the map pack.

+Map Pack+Reviews+Profile Posts

Social

Meta campaigns for planned projects such as renovations, kitchens and installations.

+Facebook Ads+Lead Forms+Before And After

Website And Landing Pages

Fast, mobile first pages built to turn visits into calls and quote requests.

+Copywriting Services+Landing Pages+Call Tracking

Organic Social And Content

Project photos and videos that show your work and build trust.

+Social Media+Content Production+Project Content
Our Approach

Why Tradies Choose SOUP.

Lead generation judged on booked jobs.

Jobs Over Clicks

We optimise for calls and booked jobs, and track which campaigns bring them.

Your Service Area Only

Campaigns target the suburbs and job types you actually want.

Local Search Experts

Map pack, reviews and suburb pages are built into every plan.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Trades And Services We Work With.

Every trade has its own customers. We tailor the plan to yours.

Plumbing And Gas

Emergency and maintenance work where speed and visibility win jobs.

Electrical And Solar

Service, installation and upgrade work across residential and commercial.

Kitchens, Joinery And Cabinetry

High value projects with long research and quote cycles.

Skylights, Windows And Roofing

Installation businesses with visual, before and after friendly work.

Building And Renovation

Builders and renovators competing on trust and past work.

Cleaning, Pest And Home Maintenance

Recurring local services where reviews and repeat bookings matter.

Marketing Measured On Booked Jobs.

We track calls, forms and quote requests from every channel, so you can see what each lead and job costs and where to put more budget.

Calls tracked from ads and search
Cost per lead and per job
Leads by suburb and service
Review growth tracked
Get A Free Marketing Audit

How We Grow Trades Businesses.

The channels that do the heavy lifting for trades.

Google Ads

Search and call campaigns for local jobs.

+Search+Call Ads+Local
Google Ads

Local SEO

Map pack and suburb visibility.

+Google Business Profile+Reviews+Suburb Pages
Local SEO

Meta Ads

Lead generation for bigger projects.

+Lead Forms+Video+Remarketing
Meta Ads

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A Google Partner Agency.

SOUP is a Google Partner. For trades and home services, Google search and the map pack drive most jobs, and our team manages campaigns to Google’s standards.

Google Partner

How Much Does Tradie Marketing Cost?

The cost depends on your service area, the trades and job types you want, how competitive your area is and your media budget.

Most trades start with Google Ads and Google Business Profile for fast leads, then build local SEO for steadier, lower cost work.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Service Area
Suburbs and regions
Larger areas need more campaigns and location pages.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to Google and Meta.
Job Types
Services offered
More services need more keywords, pages and ads.
Competition
Local market
Busy metro areas usually cost more per lead than regional ones.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Trades & Home Services Marketing FAQs.

✛What does a tradie marketing agency do?
We provide marketing for tradies and home services businesses, including Google Ads, local SEO for tradies, Google Business Profile and social, measured on calls, quotes and booked jobs.
✛What is the fastest way for a tradie to get more leads?
Google search ads usually deliver leads within days of launch. Local SEO and Google Business Profile then reduce your cost per lead over time.
✛How do I get my business into the Google map pack?
With a complete, active Google Business Profile, steady reviews, accurate details across directories and relevant suburb and service pages on your site.
✛How do you reduce enquiries for jobs we don’t take?
We target the suburbs and job types you want, exclude irrelevant searches and review which calls turn into bookings.
✛Do Facebook ads work for trades?
Yes, especially for planned projects like kitchens, renovations and installations. For urgent work, Google search is usually better.
✛Can you tell which ads lead to booked jobs?
We can track calls from ads and connect them to booked jobs if your team records the outcome.
✛Do I need a new website?
Not always. We often start with fast landing pages and fix the main site over time, focusing on what turns visits into calls.
✛How much does tradie marketing cost?
It depends on your area, services and budget. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with trades outside Sydney?
Yes. Our team is based in Sydney and works with trades and home services across Australia.
No cost, no obligation

Get A Free Tradie Marketing Audit.

A senior strategist reviews your suburb visibility, call tracking, Google Business Profile and local competitors, then sends back a written summary within five business days.

Request Your Audit
+
Suburb visibility and call trackingWhere you appear in the suburbs you serve, and whether calls are tracked to jobs.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your map pack and search visibility compares with local competitors.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Trades Marketing Specialist.

Tell us what jobs you want more of. We will look at your suburb visibility, call tracking and which enquiries turn into booked jobs, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

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One of our strategists will review your enquiry and get back to you within one business day.

Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Health & Wellness→Education→Fashion & Beauty→Consumer Technology→Food & Beverage→Manufacturing & Industrial→SaaS & Technology→B2B & Professional Services→
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