+185%
Increase in Direct Conversions
The Work
+185%
-62%
The Thinking
To scale fast without wasting spend, we started tight and let the data lead. We launched with three focused ad groups, used Dynamic Search Ads with discovery keywords to match real search demand to tailored landing pages, then built a strong keyword inclusion list in month one to identify the highest-value segments.
From there, we doubled down on the best-performing terms to maximise results.
The Proof
A 185% increase in conversions MoM showed that the campaign was able to generate substantially more enquiries, even during a traditionally slower month. This indicates stronger alignment between search demand, targeting and the services being promoted.
At the same time, New Life Plumbing achieved its most cost-efficient CPL in account history within 90 days, showing that growth did not come at the expense of efficiency. The campaign was generating more conversions while reducing the cost required to acquire each lead.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
