+103%
SEO Users YoY
The Work
+103%
47
The Thinking
Our Sydney SEO team strengthened local map pack visibility for core keywords by optimising the Google Business Profile and building suburb-specific landing pages.
Alongside this, we developed a content strategy targeting homeowners early in the renovation research phase, allowing us to nurture high-budget prospects into qualified leads.
The Proof
Organic search traffic grew consistently over 12 months, showing that the combined local SEO and content strategy was steadily increasing Vitality’s visibility and bringing more relevant users to the site.
Local rankings improved significantly across priority suburbs, helping Vitality appear more often for high-intent searches where location plays a major role in choosing a kitchen renovation provider.
At the same time, lead quality strengthened, with Vitality becoming fully booked two months before year-end. This showed that the growth in visibility was translating into consistent, high-value enquiries rather than traffic alone.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
