120
Leads in Under 2 Weeks
The Work
Solatube is an Australian-owned skylight and ventilation brand focused on innovative daylighting solutions. The goal was to drive qualified leads at a lower CPL through creator-led content while increasing engagement with homeowners. SOUP’s organic social media team ran the creator content.
120
Leads in under 2 weeks
$6.71
Cost Per Lead
The Thinking
We partnered with relatable home and lifestyle creators to test different content styles and messaging angles, allowing us to identify the creative that resonated most strongly with homeowners and delivered the most efficient lead generation results.
The Proof
We rolled out multiple creators across a two-week testing period to identify the strongest performing creators and content formats. Through ongoing optimisation and scaling of top-performing creative, the leading creator Fiona, delivered 120 leads at a CPL of $6.71 in under two weeks.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
