Fashion & Beauty Marketing Agency In Australia

Fashion & Beauty Marketing That Sells.

A launch gets attention. Repeat sales make it count. We test what sells the first time and use email to bring customers back for the next drop or restock.

SOUP works with fashion, beauty, skincare and salon brands across Australia, running social, Google Ads, SEO, creators and email with one senior team.

Get A Free Marketing Audit See Our Results
SMeta Ads Manager
Campaign result
Revenue
+322%
▲ Social
Creative testing program
Hooks, formats and offers
Meta
Scaling
Shopping campaigns
Product and brand searches
Google
Live
Launch and VIP flows
Drops and repeat buyers
Email
Live
Revenue
+250%
through Google Ads
A senior-led, award-winning agency growing fashion and beauty brands
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Fashion & Beauty Clients Say.

5.0 ★★★★★
Every team member showcased extensive knowledge in their respective areas.
Manager, PUMP Haircare
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They’re very proactive in ensuring all tasks are completed.
Head of Marketing, Evidence Skincare
Verified on Clutch
Read the Full Review
4.0 ★★★★☆
Their professionalism and knowledge of SEO are impressive.
Digital Marketing & Ecommerce Manager, Designer Label
Verified on Clutch
Read the Full Review

Fashion & Beauty Case Studies.

Revenue growth for fashion, beauty and salon brands.

+322%
Theodore logo
Increase in revenue, Theodore
SocialRead The Case Study

A social program that scaled revenue for a fashion brand.

+250%
Rogue Beauty logo
Increase in revenue, Rogue Beauty
Google AdsRead The Case Study

Google Ads that grew online revenue for a beauty retailer.

+95%
Rebecca Vallance logo
Year on year increase in traffic, Rebecca Vallance
SEORead The Case Study

SEO that grew organic traffic year on year for a designer fashion label.

+50%
Salon Lane logo
Increase in lead enquiries year on year, Salon Lane
Google AdsRead The Case Study

Google Ads that lifted lead enquiries for a salon business.

How Fashion And Beauty Customers Buy.

Fashion and beauty purchases start with discovery. Customers see a product on social, in a creator’s video or in search, then check reviews, compare prices and often buy on their second or third visit.

We plan for that journey. Creative led social builds demand, Shopping and search capture it, and email and SMS turn first orders into loyal customers.

See What We Do
Discover

Stop the scroll

Reels · TikTok · Creators
+322%Revenue
Consider

Win the search

Shopping · SEO · Reviews
+95%Traffic
Repeat

Build loyalty

Email · SMS · VIP
+250%Revenue

Feed The Creative Machine

Ad fatigue is fast in fashion and beauty. We run a steady creative testing program so winning ads are always ready to scale.

Profit From Launches And Drops

New collections, sales and product launches are planned across paid, organic, email and creators so every launch lands.

Grow Repeat Purchase Revenue

Email, SMS and loyalty flows lift lifetime value, which makes it possible to pay more for new customers.

Fashion & Beauty Marketing Services.

Creative and performance under one roof.

Social

Meta, TikTok and Pinterest campaigns built on constant creative testing.

+Facebook Ads+Instagram Ads+TikTok Ads

Google Shopping And Search

Shopping, Performance Max and brand search campaigns with clean feeds.

+Google Ads+Performance Max+Feed Optimisation

Fashion And Beauty SEO

Collection, product and editorial SEO that captures style and ingredient searches.

+eCommerce SEO+Collections+Editorial Content

Influencer And Creator Marketing

Creator partnerships and UGC that build credibility and feed social.

+Influencer Marketing+UGC+Seeding

Email And SMS

Klaviyo flows and campaigns for launches, replenishment and VIP customers.

+Email Marketing+Klaviyo+SMS

Content Production

Product, lifestyle and short form video content made for performance.

+Content Production+Graphic Design+Short Form Video
Our Approach

Why Fashion & Beauty Brands Choose SOUP.

Brand taste and performance discipline in the same team.

Creative That Converts

Our creative is briefed from performance data, so it looks on brand and sells.

Launch Ready

We plan drops, sales and collections across every channel, not one at a time.

Lifetime Value Focus

Email, SMS and retention are part of the plan from day one.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Fashion & Beauty Categories We Work With.

Every category has its own customer. We tailor the plan to yours.

Womenswear And Menswear

Seasonal collections, drops and sales across paid and owned channels.

Designer And Luxury Labels

Brand led creative balanced with performance and search.

Skincare And Cosmetics

Ingredient led content, creators and replenishment flows.

Haircare

Professional and retail haircare brands growing online sales.

Salons And Beauty Clinics

Local booking campaigns and search for service businesses.

Accessories And Jewellery

Giftable products where creative and seasonal timing matter.

Marketing Measured On Revenue, Not Likes.

We connect your store, GA4 and ad accounts so you can see revenue, ROAS and new customer acquisition by channel, and how repeat purchases are growing.

Revenue and ROAS by channel
New customer acquisition cost
Repeat purchase and lifetime value
Creative performance by concept
Get A Free Marketing Audit

How We Grow Fashion & Beauty Brands.

The channels that do the heavy lifting for fashion and beauty brands.

Instagram Ads

Reels and Stories campaigns that drive discovery.

+Reels+Stories+Shopping
Instagram Ads

Influencer Marketing

Creator partnerships and UGC that feed social.

+Creators+UGC+Seeding
Influencer Marketing

Ecommerce SEO

Collection and product SEO that compounds.

+Collections+Products+Editorial
Ecommerce SEO

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A Meta Business Partner.

SOUP is a Meta Business Partner. For fashion and beauty brands, Instagram and Facebook are often the biggest growth channel, and our team works with the platform every day.

Meta Business Partner

How Much Does Fashion & Beauty Marketing Cost?

The cost depends on your channels, media budget, catalogue size and how much creative you need each month.

Most brands start with social and Google Shopping, then add email, SEO and creators as revenue grows.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Creative Volume
Assets per month
Fresh creative is the biggest driver of social performance.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Catalogue Size
Products and collections
Larger catalogues need more feed and SEO work.
Launch Calendar
Drops and sales
Frequent launches need more campaign planning.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Fashion & Beauty Marketing FAQs.

✛What does a fashion and beauty marketing agency do?
We plan and run fashion ecommerce marketing, beauty brand marketing and skincare marketing, across social, Google Ads, SEO, creators, content and email.
✛Should a fashion brand start with social or Google?
Usually both, with different jobs. Social on Instagram, Facebook and TikTok drives discovery, Google Shopping captures people searching for a product, and email lifts repeat purchases.
✛How often should we refresh ad creative?
Plan fresh creative around launches and refresh it when performance signals suggest the current assets are losing effectiveness. An ongoing testing program means new concepts are ready before that happens.
✛Do you work with influencers and creators?
Yes. We run creator partnerships and UGC programs, and use the best content in social.
✛Can you help with product launches and sales events?
Yes. We plan launches across paid, organic, email and creators so every channel works together.
✛Do you work with beauty ecommerce brands and clinics?
We scope campaigns around the business model, from product purchases and replenishment to appointment enquiries. Where services are regulated, we agree on advertising review before launch. See our Salon Lane case study.
✛How do you measure success?
We report on revenue, ROAS, new customer acquisition cost and repeat purchase rate, not just reach and engagement.
✛How much does fashion and beauty marketing cost?
It depends on your channels, creative needs and media budget. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with Shopify stores?
Yes. SOUP is a Shopify Partner and Klaviyo Partner, and we set up product feeds, tracking and email flows for Shopify brands.
No cost, no obligation

Get A Free Fashion & Beauty Marketing Audit.

A senior strategist reviews your ad accounts, creative, product feed and email flows, then sends back a written summary within five business days.

Request Your Audit
+
Creative and launch performanceWhich concepts and launches are driving sales, and which have stalled.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityHow your creative and search presence compares with the brands your customers also follow.
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Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Fashion & Beauty Specialist.

Tell us what you are trying to grow. We will look at your creative testing, launch calendar and repeat purchase flows, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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4.9Clutch rating
200+brands grownsince 2019

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Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Health & Wellness→Education→Consumer Technology→Food & Beverage→Manufacturing & Industrial→Trades & Home Services→SaaS & Technology→B2B & Professional Services→
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