Graphic Design Agency In Australia.
Ad creative, email campaigns, social graphics and landing page assets, designed by a team that also runs the media they appear in. Each brief starts with the result the asset has to produce, and each file arrives built to the platform’s specification and ready to go live.
Trusted by 200+ brands across ecommerce, consumer tech, food and professional services.
What Our Clients Say.
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Graphic Design Built For The Channel.
Every placement has its own size, safe zones and reading pattern, and design made for the placement performs better than design adapted after the fact. The work below was built for the channel it runs in and briefed against a number the client tracks.
Ad creative that earns its budget.
Statics, carousels and story formats for Meta, TikTok, LinkedIn and Google, built around the offer and the hook the account data already favours. Each concept ships in the variations the platform needs for a fair test, and the winning variation sets the direction for the next round.
Emails designed to be clicked.
Campaign sends, welcome and abandoned cart flows and the master template they hang off, designed for Klaviyo and HubSpot with the offer visible before the first scroll on a phone. Click maps come back after each send and the layout evolves with them, which keeps one template useful across a year of campaigns.
Feeds that look like one brand.
Social media graphic design to a monthly calendar: post templates, carousels, story sets and launch graphics. A product drop, a collaboration and a giveaway all read as the same brand, whoever publishes them and whichever week they go out, and that consistency is what turns a feed into an audience.
Three Ways We Design.
Most clients use all three graphic design services in different proportions. The mix follows where the revenue comes from, and it shifts as the channels report back.
Ad Creative Design
Concepts, statics and carousels for Meta, TikTok, LinkedIn and Google, designed alongside the media plan. Each asset has a job before it’s made and a number it’s judged on after.
Email Design
Campaign emails, automated flows and master templates for Klaviyo and HubSpot. Designed for the phone first, tested in the inboxes your customers use, and built so whoever sends the next campaign works from the same template.
Social And Web Graphics
Post templates and story sets for the content calendar, plus the landing page and display assets that hold a campaign together after the click.
Graphic Design Case Studies.
Three engagements where the design did the work, each measured on a commercial outcome the client already tracked. Every figure below comes from the client’s own reporting, and each card links through to the full story.
THEODORE
- Creative refreshed and paired with sharper targeting across Facebook and Instagram
- Top converting creatives scaled through ongoing optimisation
- New users up 280% over the same period
Bay Gallery Furniture
- Email restructured around a consistent, revenue focused campaign cadence
- Creative formats, subject lines and send times A/B tested
- Unique clicks up 530% in the first month
THR1VE Meals
- Creative and content tested across launches, offers and re-engagement flows
- Segmentation and personalisation refined over a year of sends
- Open rates up 137% year on year
Why Brands Choose SOUP.
Designed By The People Who Run The Media.
The strategist managing your Meta, LinkedIn or Klaviyo account writes the design brief, with the hook, offer and format chosen from last month’s results. The designer works from the same dashboard, which means the concept that gets made is the one the account needs next, and it goes live inside the same fortnight.
An In-House Design Team.
Our designers are on staff and work to the same calendar as the media buyers. A concept can be briefed on Monday, versioned by Wednesday and live before the weekend, and the person who designed the last campaign designs the next one.
Your Brand Guidelines, Respected.
We design inside your identity. Where the guidelines stop, usually at a 9:16 story or a dark mode inbox, we make the call, write it down and add it to the working file. Six months in, your brand is tighter across channels than when we started.
Every Asset Reports Back.
Headlines, layouts and offers are tracked by the result they produced, and the monthly report shows which design decisions moved the number. Winning layouts get iterated, tired ones get retired, and the next brief starts from what converted.
How Design Gets Made.
Six steps take a graphic design brief to a live asset. A single campaign and a twelve month retainer follow the same six, because skipping one is where the rework and the delays come from.
Brief.
The strategist and the designer agree the objective, the audience, the placement and the number the asset has to move. Concepting starts once that’s written down.
Immerse.
We read your brand guidelines, your past creative and the performance data behind it. The work starts from what your brand already owns and what has already been tested.
Concept.
Two or three directions, each built on a hook or an offer the account supports, presented with the reasoning. You choose on the argument as much as the mock-up.
Design.
The chosen direction goes into production across each spec: 1:1, 4:5, 9:16 and 1200 by 628 for ads, phone first for email, story safe zones respected.
Check.
Brand, copy, spelling and technical QA on each file before it leaves the studio. One round of client revisions is built into the brief.
Review.
Performance from the live asset feeds the next brief. Each round of design starts from a stronger position than the last.
Graphic Design Services.
Our graphic design services cover the formats a digital campaign runs on. Each asset arrives in the sizes its platform needs, delivered as a master with its adaptations, and a campaign can move to a new placement on the same files.
Static Ads.
Offer led and benefit led statics for Meta, TikTok, LinkedIn and Google, with headline and image variations built for testing.
Carousel Ads.
Multi frame carousels that walk through a range, a process or a set of benefits, designed so each frame works on its own.
Story And Reel Graphics.
9:16 statics, covers and animated end cards with the safe zones respected and the message sitting clear of the interface.
Email Campaigns And Templates.
Campaign sends, automated flows and master templates for Klaviyo and HubSpot, designed mobile first and tested across inboxes.
Landing Page Graphics.
Hero visuals, product tiles and section graphics that carry the campaign creative through to the page the ad lands on.
Display And Demand Gen Banners.
Google Display, Demand Gen and programmatic sets in each required size, built from one master to keep the message consistent.
LinkedIn And B2B Creative.
Single image, carousel and document ads for LinkedIn, designed for a decision maker reading on a phone between meetings.
Organic Social Templates.
Post, carousel and story templates for the content calendar that keep the feed consistent whoever is publishing.
Campaign Concepts.
A core idea, visual direction and example executions for a launch, a peak period or a new market, ready to roll out across channels.
How Graphic Design Affects Performance.
On Meta and TikTok the creative is the targeting. The platform decides who sees an ad by watching who responds to it, so the design sets the ceiling on what the media budget can do.
Hierarchy.
One message, one visual and one action per asset. The offer needs to read in the first second at feed size on a phone, and the rest of the layout supports that single job.
Consistency.
A campaign should look like the same campaign in the ad, the email and the landing page. When the three match, people carry their intent from the click through to the conversion, and the media buyer gets a cleaner read on what worked.
Refresh Cycles.
Creative fatigues on a schedule. On a scaled account, frequency climbs, click through drops and cost per result rises within four to six weeks. A design calendar built around that cycle has the next layout ready before the current one stops working. The full method is in our creative testing framework.
Graphic Design FAQs.
What does a graphic design agency do?›
How is an agency different from a freelancer or a design subscription?›
Do you work within our existing brand guidelines?›
What do you need from us to start?›
How quickly can you turn design requests around?›
How many revisions are included?›
Do we need to run our media with SOUP to use the design team?›
Do you design for LinkedIn and B2B campaigns?›
How do you measure whether design is working?›
Do you work with brands outside Sydney?›
Start With A Free Creative Audit.
Send us the ad account, the email platform and the social handles. The audit tells you where the design is capping results and what to redesign first.
Talk To A Creative Strategist.
Tell us what you sell, which channels you run and where the creative is holding you back. You’ll get a point of view on what to design and what it would take.
- +A written creative audit, delivered within five business days.
- +A 30 minute call with a senior strategist.
- +A design calendar scoped to your channels and trading peaks.
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.
A Graphic Design Agency Built Around Performance.
SOUP is an independent, senior led digital marketing agency working with brands across Australia and overseas. Graphic design sits inside the same team that runs paid social, Google Ads, SEO and email, which puts the creative on the same plan as the media it will run in.
What We Usually Find.
Most accounts we take on have a media problem that turns out to be a creative problem. The budget is spread across four or five assets that have been live for months, frequency has climbed and cost per result has climbed with it. A design calendar that keeps new layouts arriving is usually what moves the number, and it’s a cheaper fix than another round of audience testing.
On email and organic the pattern is inconsistency. Three templates in a month, a feed that changes style with each post, a landing page that looks like a different company from the ad that sent the visitor there. Bringing those into one system is unglamorous work, and it shows up in the numbers within a quarter.
What Is Changing In Design.
Meta and TikTok now decide reach largely on how people respond to the creative, which makes design the biggest lever an advertiser still controls. At the same time the volume has multiplied. Every concept is needed in five sizes, two lengths and a version per audience. Design has to be faster and more systematic than it was five years ago while staying on brand, and that’s a process question as much as a talent question. The team is built around it.
Who We Work Best With.
Established ecommerce, consumer and B2B brands with marketing already running, where one more order or enquiry is clearly worth money and the creative is what’s holding scale back. We work across consumer tech, food and beverage, fashion, beauty, home, education, financial and professional services, in Australia and across borders.
How An Engagement Starts.
With the creative audit, a written document that sets out what’s working, what has fatigued and what to redesign first. From there we scope a design calendar against the channel plan, and you can see what you’re buying before anything is signed.
Where We Work.
Our designers work from Sydney, Melbourne and Brisbane with brands anywhere. Files land in shared drives in the formats each platform needs.