+50%
Increase in Lead Enquiries YoY
The Work
Salon Lane partnered with us to strengthen studio acquisition across Sydney and Brisbane, with a particular focus on accelerating growth in the less established Brisbane market. We prioritised high-intent search activity, tightening keyword structure and aligning campaigns to capture salon owners actively looking for studio space.
+50%
Increase in Lead Enquiries YoY
+457%
Increase in Conversion Rate YoY
The Thinking
Growth required precision, not volume. By concentrating investment into high-intent queries and refining campaign structure around location-based demand, we improved lead quality and conversion efficiency, particularly in Brisbane where market awareness was still building.
The Proof
A 50% uplift in lead enquiries YoY across priority locations showed that the campaign was generating stronger demand where Salon Lane wanted to grow most. This points to better alignment between location targeting, search intent and campaign messaging.
A 457% increase in conversion rate YoY demonstrated a significant improvement in the quality of traffic reaching the site. More users were taking action after clicking, indicating that the campaigns were attracting people with much stronger intent.
Together, these results created a stronger acquisition foundation for continued Brisbane expansion, helping Salon Lane build demand more efficiently in a market where brand awareness was still developing.
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
