B2B & Professional Services Marketing Agency

Digital Marketing For B2B And Professional Services.

A referral gets you on the list. Buyers still want to see you’ve solved a problem like theirs. We make that expertise easier to find and track which enquiries progress to sales conversations.

SOUP works with professional services firms and B2B businesses across Australia, generating qualified enquiries with SEO, LinkedIn, Google Ads, content and HubSpot automation.

Get A Free Marketing Audit See Our Results
SHubSpot
Campaign result
Demo requests
+455%
▲ Social
Service and solution pages
High intent searches
SEO
Live
Decision maker campaigns
Role and industry targeting
LinkedIn
Scaling
Lead nurture and scoring
Enquiry to client
HubSpot
Live
Organic traffic
+180%
in six months through SEO
A senior-led, award-winning agency growing B2B and professional services firms
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What B2B Clients Say.

5.0 ★★★★★
Soup Agency listened to our needs without trying to upsell us.
Founder, KE Financial Services
Verified on Clutch
Read the Full Review
5.0 ★★★★★
Their great performance and their very capable team are commendable.
Analyst, Consulting Company
Verified on Clutch
Read the Full Review
5.0 ★★★★★
They take pride in their knowledge and are generous in sharing it.
Director, Melotti Media
Verified on Clutch
Read the Full Review

B2B & Professional Services Case Studies.

Lead and pipeline growth for B2B brands.

+180%
Fulfilment Australia logo
Organic traffic in six months, Fulfilment Australia
SEORead The Case Study

Keyword gap research, a new content structure and a technical rebuild took a B2B service brand beyond branded search.

+455%
Corto logo
Increase in demo requests, Corto
SocialRead The Case Study

Social that grew demo requests for a B2B company.

+3,100%
Allshelter logo
Increase in key conversions, Allshelter
SEORead The Case Study

SEO that multiplied key conversions for a B2B manufacturer.

How B2B Buyers Choose A Partner.

B2B decisions involve several people and a lot of research. Buyers search for solutions, read case studies, check credentials and ask for referrals before they make contact.

We make your expertise visible at every step. SEO and content answer early questions, LinkedIn builds credibility with decision makers, and search and nurture turn interest into qualified conversations.

See What We Do
Research

Answer the business problem

SEO · Content · AI search
+180%Traffic
Shortlist

Prove your expertise

Case studies · LinkedIn
+3,100%Conversions
Enquire

Start the conversation

Search · Nurture · Remarketing
+455%Demos

Generate Qualified Leads, Not Volume

We optimise for enquiries that match your ideal client, and use CRM data to improve targeting.

Turn Expertise Into Content

Your team’s knowledge becomes articles, case studies and LinkedIn content that rank and build trust.

Shorten Long Sales Cycles

Nurture, remarketing and sales enablement content keep deals moving.

B2B & Professional Services Marketing Services.

Lead generation built for considered, high value services.

B2B SEO

Service, solution and industry pages that rank for the searches your clients make.

+SEO+Enterprise SEO+Content Strategy

LinkedIn Advertising

Role, industry and account targeting to reach decision makers.

+LinkedIn Ads+ABM+Thought Leadership

Google Ads

Search campaigns for service and solution searches, optimised for qualified enquiries.

+Google Ads+Lead Generation+Call Tracking

HubSpot And Automation

CRM setup, lead scoring and nurture so every enquiry is followed up.

+HubSpot+Lead Scoring+Nurture

Content And Thought Leadership

Articles, case studies and reports written from your team’s expertise.

+Copywriting Services+SEO Copywriting+Case Studies

Strategy And Fractional Marketing

Senior marketing leadership and strategy for firms without a full team.

+Digital Strategy+Fractional Marketing+Planning
Our Approach

Why B2B Firms Choose SOUP.

Senior strategy, measured on pipeline.

Pipeline Over Pageviews

We report on qualified leads, opportunities and revenue.

Expertise Led Content

We turn what your team knows into content that ranks and wins trust.

CRM Connected

As a HubSpot Partner we connect marketing to sales outcomes.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

B2B Sectors We Work With.

Every sector has its own buyers. We tailor the plan to yours.

Logistics And Fulfilment

Service businesses competing for contracts and long term clients.

Professional Services

Accounting, legal, consulting and advisory firms growing client enquiries.

Business Services

Outsourced and managed services selling to SMEs and enterprise.

Property And Construction Services

Commercial services with project based sales.

Financial Services

Trust heavy categories where authority and compliance matter.

Technology Services

IT, managed services and consultancies selling expertise.

From Specialist Enquiries To Sales Conversations.

We connect GA4, call tracking and your CRM so you can see which channels and campaigns create qualified leads, opportunities and new clients.

Qualified leads tracked by channel
Pipeline and revenue attribution
Cost per opportunity
Calls and form enquiries tracked
Get A Free Marketing Audit

How We Grow B2B Firms.

The channels that do the heavy lifting for B2B firms.

SEO

Service and solution pages that rank.

+Content+Technical SEO+Authority
SEO

Google Ads

Search campaigns for qualified enquiries.

+Search+Lead Generation+Call Tracking
Google Ads

HubSpot

CRM and automation that connect marketing to sales.

+Lead Scoring+Nurture+Reporting
HubSpot

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

A HubSpot Partner Agency.

SOUP is a HubSpot Partner. We set up lead capture, scoring and nurture so every enquiry is followed up, and you can see what marketing contributes to new business.

HubSpot Partner

How Much Does B2B Marketing Cost?

The cost depends on your services, target market, channel mix, content needs and media budget.

Most B2B firms start with SEO and Google Ads for inbound enquiries, then add LinkedIn and nurture for larger accounts.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Services And Markets
Number and size
More services and target industries mean more pages and campaigns.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Content Volume
Pages per month
Expertise led content is the biggest driver of SEO scope.
CRM And Automation
Setup required
Connecting leads to revenue may need CRM work up front.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

B2B & Professional Services Marketing FAQs.

✛What does a B2B marketing agency do?
We run B2B lead generation and professional services marketing for firms and B2B businesses through SEO, LinkedIn, Google Ads, content and marketing automation, measured on qualified enquiries and pipeline.
✛Which channels reach buyers researching a specialist firm?
SEO and Google search capture people actively looking for your services. LinkedIn builds credibility with decision makers, and nurture keeps you top of mind.
✛How do you measure lead quality for a specialist B2B firm?
We agree on what a good enquiry looks like, then use sales feedback to see which campaigns bring in prospects that fit your services and target market.
✛Does LinkedIn advertising work for B2B?
Yes, for reaching specific roles and industries. It works best alongside search and content, so prospects see your expertise more than once.
✛Can you write content for a specialist firm?
Yes. We interview subject-matter experts and use their input to create service pages, case studies and answers to common buyer questions.
✛Do you work with HubSpot?
Yes. SOUP is a HubSpot Partner and sets up lead scoring, nurture and attribution.
✛How long does B2B SEO take?
Technical and on page improvements can move rankings within a few months. Content led growth usually builds over six to twelve months.
✛How much does B2B marketing cost?
It depends on your services, markets and channels. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with firms that rely mostly on referrals?
Yes. Referred buyers usually check your website, case studies and LinkedIn before they get in touch. We make sure what they find supports the referral, and track which enquiries progress.
No cost, no obligation

Get A Free B2B Marketing Audit.

A senior strategist reviews your site, campaigns, lead quality and competitors, then sends back a written summary within five business days.

Request Your Audit
+
Lead quality and progressionWhich enquiries fit your services and progress to sales conversations.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityThe service searches your competitors rank for and you do not.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A B2B Marketing Specialist.

Tell us what you are trying to grow. We will look at how your expertise shows up in search and LinkedIn, and which enquiries progress to sales conversations, then outline what it would take.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

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We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

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One of our strategists will review your enquiry and get back to you within one business day.

Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Health & Wellness→Education→Fashion & Beauty→Consumer Technology→Food & Beverage→Manufacturing & Industrial→Trades & Home Services→SaaS & Technology→
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