+455%
Increase in Demo Requests
The Work
CORTO, an AI-powered documentation platform, partnered with SOUP to launch its first Meta advertising campaigns with a clear goal: drive high-quality demo sign-ups and build top-of-funnel momentum. With no prior paid social presence, this marked a new phase of digital growth.
+455%
Increase in Demo Requests
-29%
Decrease in Average Cost per Result
The Thinking
SOUP implemented a performance-led Meta strategy focused on lead acquisition. The approach involved testing creative variations, refining audience targeting and optimising campaign objectives to prioritise cost-efficient conversions. We continuously analysed performance to scale high-performing ad sets and streamline user journeys.
The Proof
Within the first few months, CORTO experienced a 455% increase in demo requests and a 278% rise in landing page views. Just as notably, the average cost per result dropped by 28.9%, highlighting the efficiency gains driven by strategic optimisation. These early wins have laid a strong foundation for ongoing lead generation through paid social.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Let's connect.
Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
