Manufacturing & Industrial Marketing Agency

Digital Marketing For Manufacturers And Industrial Suppliers.

Engineers search by specification. Procurement teams search by supplier and application. We help both find the right product and request a quote.

SOUP works with manufacturers, industrial suppliers and distributors across Australia, generating qualified leads and online sales with SEO, Google Ads, LinkedIn and social.

Get A Free Marketing Audit See Our Results
SSearch Console
Program result
Online revenue YoY
+7,106%
▲ SEO
Product and application pages
Specification searches
SEO
Live
Quote and supplier searches
Ready to buy
Google
Live
Decision maker targeting
Engineers and buyers
LinkedIn
Growing
Leads month on month
+411%
through Google Ads
A senior-led, award-winning agency growing manufacturers and industrial businesses
Google Partner
Meta Business Partner
4.9★ on Clutch
200+ brands grown

Brands We’ve Already Helped Grow.

Where strategy turns into performance.

Rebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUPRebecca Vallance social campaign creative by SOUPBondi Blyss campaign result, 9x audience amplificationSegway campaign result, 34K impressions on $0 media spendBands of Courage social campaign creative by SOUPMeriton Suites social campaign creative by SOUPBay Gallery Furniture campaign result, 530% increase in unique clicksVision Personal Training campaign result, 40% increase in conversionsOrigin social campaign creative by SOUPinDrive social campaign creative by SOUPTHOR campaign result, 322% increase in revenueRebecca Vallance campaign result, 40% increase in revenueBMW social campaign creative by SOUP
See Our Work

What Industrial Clients Say.

4.0 ★★★★☆
Their workflow is very good.
Marketing Assistant, Fabric Shelter Manufacturer
Verified on Clutch
Read the Full Review
5.0 ★★★★★
This combination of personalized service, innovative thinking, and effective execution truly sets Soup Agency apart.
Partner Relations, Fulfilment Australia
Verified on Clutch
Read the Full Review

Manufacturing & Industrial Case Studies.

Lead and revenue growth for manufacturers and industrial brands.

+7,106%
Komerco logo
Online revenue year on year, Komerco
SEORead The Case Study

An SEO program that grew online revenue year on year for a commercial products business.

+3,100%
Allshelter logo
Increase in key conversions, Allshelter
SEORead The Case Study

SEO that multiplied key conversions for a shelter and structures manufacturer.

+177%
Botton + Gardiner logo
Lead volume, Botton + Gardiner
SocialRead The Case Study

Social that grew lead volume for a manufacturer.

+411%
Baresque logo
Increase in leads month on month, Baresque
Google AdsRead The Case Study

Google Ads that grew leads month on month for a manufacturer.

How Industrial Buyers Find Suppliers.

Industrial buyers research thoroughly. Engineers, procurement teams and owners search for products, specifications and applications, compare suppliers and request quotes.

We make sure you are found and chosen. Technical SEO and product content win the research, search ads capture quote ready buyers, and LinkedIn reaches decision makers directly.

See What We Do
Research

Answer the spec question

Product pages · Guides · SEO
+7,106%Revenue
Shortlist

Make the supplier list

Search · LinkedIn · Case studies
+3,100%Conversions
Quote

Win the enquiry

Quote forms · Remarketing
+411%Leads

Get Found Beyond Your Brand Name

Most manufacturers only rank for their own name. Product, application and industry pages put you in front of buyers who do not know you yet.

Generate Qualified Quote Requests

We optimise for quote requests and sales conversations, not form fills from the wrong buyers.

Reach Every Decision Maker

LinkedIn and remarketing reach engineers, procurement and executives across long buying cycles.

Manufacturing & Industrial Marketing Services.

B2B lead generation built for technical products and long sales cycles.

Industrial SEO

Product, application and industry pages that rank for specification and supplier searches.

+SEO+Technical SEO Audit+Product Pages

Google Ads For Manufacturers

Search campaigns for product, supplier and quote searches, with negative keyword discipline.

+Google Ads+Lead Generation+Shopping

LinkedIn Advertising

Targeting by job title, industry and company size to reach engineers and buyers.

+LinkedIn Ads+Account Targeting+Lead Gen Forms

Social

Meta campaigns for trade, builder and SME audiences where lead volume matters.

+Facebook Ads+Lead Forms+Video

CRM And Lead Nurture

HubSpot setup and nurture for long sales cycles and multiple decision makers.

+HubSpot+Lead Scoring+Automation

Technical Copywriting

Product and application copy that is accurate, searchable and persuasive.

+Copywriting Services+SEO Copywriting+Case Studies
Our Approach

Why Manufacturers Choose SOUP.

B2B lead generation that understands technical products.

Pipeline Over Pageviews

We report on quote requests, sales conversations and revenue, not traffic alone.

Technical Content Done Properly

We work with your engineers to get specifications and applications right.

Search And LinkedIn Together

Buyers are reached while they research and while they scroll.

Senior Strategists, Not Juniors

A senior strategist leads your account and joins every review call.

Industrial Sectors We Work With.

Every sector has its own buyers. We tailor the plan to yours.

Building Products And Materials

Suppliers selling to builders, architects and trades.

Industrial Equipment

Machinery and equipment with long, technical buying cycles.

Shelters, Structures And Fabrication

Custom and project based products sold through quotes.

Commercial Furniture And Fit Out

B2B products sold to businesses and specifiers.

Packaging And Components

High volume suppliers competing on search and reliability.

Wholesale And Distribution

Distributors growing trade accounts and online orders.

From Specification Searches To Quote Requests.

We connect GA4, call tracking and your CRM so you can see which channels and keywords generate quote requests, sales opportunities and revenue.

Quote requests and calls tracked
Lead quality reported by channel
CRM attribution for pipeline
Rankings by product and application
Get A Free Marketing Audit

How We Grow Manufacturers.

The channels that do the heavy lifting for manufacturers.

SEO

Product and application pages that rank.

+Technical SEO+Content+Authority
SEO

Google Ads

Search campaigns for quote ready buyers.

+Search+Lead Gen+Remarketing
Google Ads

HubSpot

Lead tracking and nurture for long sales cycles.

+Lead Scoring+Nurture+Reporting
HubSpot

Your First 90 Days With Us.

What happens, and when.

Weeks 1 to 2

Audit And Benchmark

We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.

Weeks 3 to 4

Strategy And Quick Wins

Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.

Weeks 5 to 12

Build And Launch

Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.

Month 4 onward

Scale

We double down on what is working, cut what is not and report on commercial results every month.

Recognised By Semrush As A Partner.

SOUP is a Semrush Partner. We use Semrush daily for keyword research, competitor analysis and technical audits, which helps manufacturers find the product and application searches their competitors are winning.

Semrush Partner

How Much Does Manufacturing Marketing Cost?

The cost depends on your product range, the number of markets you sell into, your channel mix and your media budget.

Most manufacturers start with SEO and Google Ads for quote requests, then add LinkedIn and nurture for larger accounts.

We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.

Get A Tailored Estimate
Product Range
Lines and applications
More products and applications mean more pages and campaigns.
Media Budget
Set by your goals
Your ad spend is separate from management fees and paid directly to the platforms.
Technical Content
Pages per month
Accurate technical content is the biggest driver of SEO scope.
CRM Integration
Setup required
Connecting leads to revenue may need CRM work up front.
Every engagement is scoped individually. We share a full breakdown of deliverables before anything begins.

Manufacturing & Industrial Marketing FAQs.

✛What does a manufacturing marketing agency do?
As an industrial marketing agency, we generate leads and online sales for manufacturers through manufacturing SEO, Google Ads, LinkedIn, social and technical content, and run industrial supplier marketing for distributors and trade suppliers.
✛Can you generate quote requests for technical products?
Yes. We build campaigns around the applications and specifications buyers search for, then track enquiries through to quote requests where the CRM allows. For Komerco, SEO grew online revenue by 7,106% year on year.
✛Which channels capture industrial buyers searching by specification?
SEO and Google search ads, because buyers search for products, specifications and applications before they contact a supplier. LinkedIn then helps reach specific decision makers in larger accounts.
✛How do you write about technical products?
We work from your technical documentation and have your product specialists review specifications and application claims before publication.
✛Can you help us sell online as well as generate leads?
Yes. We run ecommerce SEO and Google Shopping for manufacturers selling online, alongside lead generation.
✛Do you work with HubSpot?
Yes. SOUP is a HubSpot Partner and sets up lead tracking and nurture for long B2B sales cycles.
✛How long does industrial SEO take?
Technical fixes can move rankings within a few months. Product and application content usually builds over six to twelve months.
✛How much does manufacturing marketing cost?
It depends on your products, markets and channels. We scope every program individually and set out the scope and fees in writing after the free audit.
✛Do you work with manufacturers that sell through distributors?
Yes. We build campaigns that generate direct enquiries and support distributor sales, and agree upfront how each will be measured.
No cost, no obligation

Get A Free Manufacturing Marketing Audit.

A senior strategist reviews your product pages, campaigns, quote request tracking and competitors, then sends back a written summary within five business days.

Request Your Audit
+
Quote request trackingWhether calls, forms and quote requests are tracked through to your CRM.
+
Channel performanceWhere your budget is working and where it is leaking.
+
Competitor visibilityThe product and supplier searches your competitors rank for and you do not.
+
Three prioritised recommendationsRanked by expected impact, with the reasoning behind each one.

Speak To A Manufacturing Marketing Specialist.

Tell us what you are trying to grow. We will look at which specification and supplier searches you appear for, how quote requests are tracked, and what it would take to win more.

  • +A senior strategist on every call
  • +Google Partner and Meta Business Partner
  • +SEO, paid media, social and email under one roof

Work with SOUP

Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.

Please enter your first name.
Please enter your last name.
Please enter a valid email address.
We’ll get back to you within one business day.
4.9Clutch rating
200+brands grownsince 2019

Thanks, we’ve received your request.

One of our strategists will review your enquiry and get back to you within one business day.

Other Industries We Work With.

Explore how we approach marketing in other sectors.

Home, Lifestyle & Travel→Health & Wellness→Education→Fashion & Beauty→Consumer Technology→Food & Beverage→Trades & Home Services→SaaS & Technology→B2B & Professional Services→
View All Industries