+411%
Increase in Leads MoM
The Work
Baresque engaged us to increase qualified lead volume through Google Ads. We focused specifically on high-intent search, refining keyword targeting and campaign structure to capture users actively seeking commercial interior solutions.
+411%
Increase in Leads MoM
-79%
Decrease in CPL MoM
The Thinking
The opportunity was precision. Rather than spreading budget too broadly, the strategy concentrated spend around high-intent search demand and tightened targeting to reach users who were more likely to enquire. Campaign structure and keyword focus were refined to improve relevance, reduce wasted spend and give Google clearer signals around the audiences and searches driving genuine commercial intent.
This helped Baresque increase lead volume while also improving acquisition efficiency, creating a stronger base for sustainable growth rather than simply generating more traffic.
The Proof
A 411% uplift in leads MoM showed that the refined search strategy was capturing significantly more high-intent demand. This points to stronger alignment between targeting, keyword intent and the audiences most likely to convert.
At the same time, a 79% reduction in cost per lead MoM showed that this growth was being achieved far more efficiently. Baresque was able to generate substantially more enquiries while spending significantly less to acquire each one.
Together, these results created a stronger foundation for scalable acquisition, giving Baresque greater capacity to grow lead volume without acquisition costs rising at the same pace.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
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“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
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“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
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“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
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“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
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5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
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“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
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“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
