Food & Beverage Marketing That Drives Orders.
The first order and the next order need different work. We use paid media to get the product in front of new buyers and email to bring them back when it’s time to reorder.SOUP works with food, beverage, meal delivery and coffee brands across Australia, growing online orders, venue bookings or stockist demand with social, Google Ads, email, SEO and content.
Brands We’ve Already Helped Grow.
Where strategy turns into performance.
What Food & Beverage Clients Say.
I was pleased with their work ethic, diversity, and commitment to the project.
We have been very happy with the process so far.
We have been very happy with them.
Food & Beverage Case Studies.
Order and revenue growth for food and drink brands.
An email program that grew revenue for a meal delivery brand.
Google Ads that lifted conversion value for a meal prep brand.
Social that grew purchases for a specialty coffee brand.
How Food And Beverage Customers Buy.
Food and drink are frequent, emotional purchases. People discover products on social, try them once, and then either build a habit or move on.
We plan for the first order and the fiftieth. Social and creators drive trial, search captures people ready to order, and email and SMS turn trial into subscriptions and repeat orders.
See What We DoMake them hungry
Capture intent
Build the habit
Turn Trial Into Habit
Welcome, reorder and subscription flows bring customers back, which is where most food and beverage profit sits.
Keep Creative Fresh
Food content fatigues fast. We keep a steady flow of recipe, product and creator content ready for social.
Plan Around Seasons And Occasions
Budgets and offers follow seasonal menus, gifting periods and occasions that change demand.
Food & Beverage Marketing Services.
Channels planned around trial, reorders and loyalty.
Social
Meta and TikTok campaigns built on food first creative and offers that drive trial.
Google Ads
Search and Shopping campaigns for brand, product and category searches.
Email And SMS
Klaviyo flows for welcome, reorder, subscription and win back.
Food And Beverage SEO
Product, recipe and location content that ranks for what hungry people search.
Content And Creators
Food photography, short form video and creator partnerships.
Organic Social
Community management and content calendars that keep your brand in feeds.
Why Food & Beverage Brands Choose SOUP.
Retention Built In
Email and SMS are planned from day one, because repeat orders drive profit.
Food First Creative
Our content team shoots and edits for performance, not just for the feed.
Full Funnel
Social, search and email work together instead of in silos.
Senior Strategists, Not Juniors
A senior strategist leads your account and joins every review call.
Food & Beverage Categories We Work With.
Every category has its own customer. We tailor the plan to yours.
Meal Delivery And Meal Prep
Subscription businesses where retention and reorders drive growth.
Coffee And Tea
Specialty brands growing direct sales and subscriptions.
Health Foods And Snacks
Better for you brands growing online and in retail.
Beverages And Drinks
Drinks brands building stockist demand and direct online orders.
Restaurants And Hospitality
Venues growing venue bookings, functions and local visibility.
Gourmet And Gifting
Premium and giftable products with strong seasonal peaks.
Marketing Measured On Orders And Retention.
We connect your store, GA4, ad accounts and email platform so you can see what drives first orders, what drives reorders and what each customer is worth.
How We Grow Food & Beverage Brands.
The channels that do the heavy lifting for food and beverage brands.
Your First 90 Days With Us.
What happens, and when.
Audit And Benchmark
We audit your channels, tracking and competitors, and benchmark the numbers that matter to your business.
Strategy And Quick Wins
Tracking fixes and the fastest wins go live first, while we agree the channel plan and priorities.
Build And Launch
Campaigns, content and pages roll out on an agreed cadence, with weekly optimisation.
Scale
We double down on what is working, cut what is not and report on commercial results every month.
A Klaviyo Partner Agency.
SOUP is a Klaviyo Partner. For food and beverage brands, email and SMS drive reorders and subscriptions, and our team builds the flows that keep customers coming back.
How Much Does Food & Beverage Marketing Cost?
The cost depends on your channels, media budget, creative needs and whether you sell one off or by subscription.
Most brands start with social and email, then add Google Ads and SEO as demand grows.
We scope every program around your goals. Scope and fees are set out in writing after the free audit, before anything is signed.
Get A Tailored EstimateFood & Beverage Marketing FAQs.
✛What does a food and beverage marketing agency do?
✛Which channels drive trial and which drive reorders?
✛How do you grow subscriptions and reorders?
✛Do you produce food content?
✛Do you work with restaurants and venues?
✛How do you measure campaigns when customers buy through retailers?
✛How do you measure results?
✛How much does food and beverage marketing cost?
✛Can you help us launch a new product or range?
Get A Free Food & Beverage Marketing Audit.
A senior strategist reviews your ad accounts, email and SMS program, store and competitors, then sends back a written summary within five business days.
Request Your AuditSpeak To A Food & Beverage Specialist.
Tell us what you are trying to grow. We will look at how you win first orders, how reorders and subscriptions are driven, and what you can measure, then outline what it would take.
- +A senior strategist on every call
- +Google Partner and Meta Business Partner
- +SEO, paid media, social and email under one roof
Work with SOUP
Tell us what you need from your marketing. We’ll take a closer look at your business and get in touch to discuss how we can help.
Thanks, we’ve received your request.
One of our strategists will review your enquiry and get back to you within one business day.
Other Industries We Work With.
Explore how we approach marketing in other sectors.