+48%
Increase in Purchases
The Work
Stitch Coffee, a specialty coffee roaster, partnered with SOUP to lift brand awareness, drive ecommerce sales, and strengthen their market position through Meta.
+48%
Increase in Purchases
-22%
Reduction in Cost Per Acquisition
The Thinking
We ran an 8-month, ecommerce-led full-funnel campaign built around Stitch’s style guide using strong visuals and video to stay on-brand. We used first- and third-party insights to target key demographics and interests, re-engage warm audiences, and optimised the account for website purchases with tight tracking to continually refine performance.
The Proof
Across the 8-month campaign, website purchases increased by 48.4%, showing that the full-funnel approach was successfully turning greater awareness and engagement into ecommerce sales.
At the same time, CPA decreased by 21.7%, meaning Stitch Coffee was generating more purchases at a lower acquisition cost and improving the efficiency of its media investment.
Purchase conversion value increased by 41.6%, demonstrating that the growth in purchase volume was also translating into stronger overall ecommerce value.
This contributed to a 21.8% uplift in ROAS, showing that the campaign delivered stronger returns while scaling purchase activity and maintaining tighter control over acquisition costs.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
