Award-Winning ChatGPT Ads Agency in AustraliaAdvertise Inside the Conversation.

Your buyers already ask ChatGPT what to buy. The difference is whether you’re part of the answer.

We build and manage ChatGPT Ads campaigns that reach buyers by intent, not keywords. As one of the first Australian agencies running live campaigns, we bring senior strategy, structure and measurement to a brand-new channel.

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ChatGPT
You
We’re a 30-person business, still on spreadsheets and losing alignment. What software should we move to?
ChatGPT
Given your size and the problem you’ve described, here are a few worth shortlisting…
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S.
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A senior-led, award-winning agency, already live on what’s next
Google Partner
Meta Business Partner
HubSpot Partner
4.9 ★ on Clutch
200+ brands grown
The Shift.

Your Buyers Now Ask ChatGPT First.

They don’t type keywords. They describe the problem, the budget and the deadline.

That context is a stronger commercial signal than any search term, and it appears before the shortlist is set. Brands outside the conversation aren’t losing clicks. They’re losing customers before the search ever happens.

  • Conversation-Level Intent
  • Budget & Timing Signals
  • Early-Stage Visibility
  • Pre-Search Reach
Buyers researching a considered purchase on a laptop
S.Team & lifestyle photography

From Google Keywords to ChatGPT Conversations.

Same buyer, different signal. It changes what you target, what you say, and when you show up.

Traditional search
“best project management software”

A few words with no context. You bid on the exact phrase and arrive at the last step, when the decision is nearly made.

Conversational advertising
“We’re a 20-person team still on spreadsheets and losing alignment. What should we use?”

Team size, problem and stage in a single message. You reach the buyer while the decision is still being made.

Won on Context, Intent and Timing.

There’s no keyword planner. Visibility is earned by understanding the conversation.
Context

Read the full picture.

Buyers explain their situation in detail. We build campaigns around the problems they describe, not the phrases they type.

Intent

Target the why, not the what.

Two people can ask about the same product for different reasons. We target the reason, so budget goes where intent is commercial.

Timing

Reach buyers mid-decision.

Conversations span the research journey. We position you early, while consideration is forming and competitors are absent.

A senior strategy planning session
S.The SOUP team
Why SOUP.

The Agency Already Running ChatGPT Ads.

We’ve already done the setup, the testing and the learning, so you don’t start from zero.
  • Live campaigns, real spend, real learnings. Not theory.
  • Tracking and measurement built in from day one.
  • Paid ChatGPT Ads and organic GEO under one senior team.
  • Success measured in leads and revenue, not impressions.

ChatGPT Ads Management, End to End.

Applied with intent. Every dollar earns its place. One senior team, no hand-offs.

Account & Verification

Set up properly from the start. Clean access, billing and ABN verification.
  • Account setup
  • ABN verification
  • Agency access

Campaign Structure

Campaigns, ad groups and ads structured deliberately. Built to scale as the channel grows.
  • Campaign build
  • Ad group structure
  • Objective setup

Intent-Led Audiences

Audiences built around commercial intent, not demographics. Ready for richer segmentation as targeting expands.
  • Audience lists
  • Country targeting
  • Intent mapping

Research-Stage Creative

Messaging that helps buyers decide. The tone that earns attention mid-conversation.
  • Ad copy
  • Creative testing
  • Landing page fit

Tracking & Conversions

Measurement in place before optimisation opens up. No data wasted while the channel matures.
  • Pixel setup
  • Conversion events
  • Measurement framework

Product Feed Campaigns

Feed-driven product ads for larger catalogues. The AI-era answer to Shopping.
  • Feed integration
  • Catalogue setup
  • Product-level ads
Our Approach.

Disciplined Testing. Measurable Learning.

The same structure we bring to Google and Meta, sequenced for an emerging channel.

Foundations

Account, verification and clean tracking, before a dollar is spent.
  • Account & access
  • Conversion tracking

Strategy

Define who to reach, the intent to answer, and how success is measured.
  • Audience & intent
  • Success metrics

Execution

Launch with controlled budgets, research-stage creative and landing pages ready to convert.
  • Campaign launch
  • Creative testing

Optimisation

Read the signals, refine deliberately, and scale what proves profitable.
  • Budget control
  • Scale what works

ChatGPT Ads Are Only Half the Story.

Paid puts you in the conversation. Organic makes you the recommendation. The brands winning in AI are doing both.

Organic visibility

Become the brand AI recommends.

GEO, SEO, structured data and digital PR build the authority AI models trust, so you’re cited even when you’re not paying to be there.

Explore SEO & GEO →

Built for Considered Purchases.

ChatGPT Ads work hardest where decisions are researched, not impulsive.

SaaS & Technology
Financial Services
Legal
Education
Healthcare
Travel
Automotive
Ecommerce

We’ve Helped 200+ Brands Grow.

5.0★★★★★

“Their expertise continues to provide new and innovative ways to improve performance and results.”

Brand Manager, Wellness & Fitness Company
Verified on Clutch
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5.0★★★★★

“They presented data and insights in a clear, concise and visually appealing format, making it easy to make informed decisions.”

Marketing & Communications Manager, Mosman Preparatory School
Verified on Clutch
Read the Full Review
5.0★★★★★

“This combination of personalised service, innovative thinking, and effective execution truly sets SOUP Agency apart.”

Partner Relations, Fulfilment Australia
Verified on Clutch
Read the Full Review
Google Partner
Meta Business Partner
HubSpot Partner
TikTok Marketing Partner
5.0 ★ Clutch Verified

ChatGPT Ads, Answered.

What are ChatGPT Ads?
OpenAI’s self-service advertising platform. You promote your products and services inside ChatGPT, and ads show based on the context and intent of a conversation, not a keyword search.
Are they available in Australia?
Yes. Australian businesses can create an advertiser account, verify with an ABN and set up campaigns, subject to OpenAI’s availability and policies.
How much do they cost?
Today the platform suggests a minimum of around AUD $25 a day and roughly AUD $5 CPC for healthy delivery. Costs will move as the platform grows, so we start with modest test budgets.
How are they different from Google Ads?
Google targets the keyword someone types. ChatGPT targets the context and intent of what they’re discussing, so you can reach people earlier in the decision, not just at the final search.
Do they support conversion tracking?
Yes. Pixels and conversion events can be configured now. Conversion optimisation isn’t a campaign objective yet, so we set up measurement early. Your data is ready the moment it opens up.
Should I move budget off Google Ads?
Not yet. Treat ChatGPT Ads as a channel to test and learn from while you keep investing in what already works, like Google Ads and paid social. Over time it’s likely to complement your mix, not replace it.
Which businesses suit it best?
Those with longer buying cycles or research-led purchases: SaaS, financial and legal services, education, healthcare, travel, automotive, and ecommerce with larger catalogues.
What should we do now?
Verify your account, put tracking in place, build audience lists, ready your landing pages, and test with modest budgets. At the same time, invest in GEO and SEO so you’re visible organically in AI too. We can run all of it.