+68%
Increase in Conversion Rate YoY
The Work
RipeGlobal partnered with us to support omnichannel growth, with Google Ads underperforming due to poor lead quality and low purchase conversion. We rebuilt the channel with clearer intent segmentation, stronger promotional alignment, and multiple messaging angles across key periods to improve both lead quality and downstream performance.
+68%
+32%
The Thinking
The issue was not volume, but intent. By tightening audience signals, aligning campaigns to monthly promotional cycles, and refining messaging to match buyer readiness, we shifted Google Ads from lead generation at scale to lead quality at scale. The focus was on improving conversion efficiency, not just traffic.
The Proof
A 49% reduction in CPL YoY showed that Ripe Global was generating leads far more efficiently, with less budget required for each acquisition. This points to stronger targeting, better audience quality and more effective campaign optimisation.
A 68% uplift in conversion rate YoY showed that traffic was not only reaching the site, but converting at a much stronger rate, pointing to better alignment between audience targeting, messaging and user intent.
At the same time, total conversions grew 32% YoY, demonstrating that improved efficiency did not come at the expense of scale. Ripe Global was able to generate more conversions while lowering the cost required to acquire them.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
