+51%
Increase in ROAS YoY
The Work
Bay Gallery came to SOUP to lift Google Ads performance and drive stronger revenue. From Sept 2024–Jan 28, 2025 (vs the same period the year prior), we rebuilt their approach around Performance Max to improve efficiency and scale outcomes across their outdoor furniture range.
+51%
Increase in ROAS YoY
+242%
Increase in Revenue YoY
The Thinking
To grow revenue, we needed Google learning from a cleaner structure, stronger creative, and smarter budget control. Consolidating product lines gave the algorithm better signals, while testing asset groups ensured we captured both BAU demand and shopping-led intent.
And connecting online activity to in-store outcomes helped Bay Gallery grow beyond ecommerce-only conversions.
The Proof
Revenue increased YoY while maintaining a healthy ROAS (Sept 2024 – Jan 28, 2025 vs prior year).
The simplified PMax structure and refreshed creative helped concentrate budget around the products, audiences and messages generating the strongest commercial response. This meant growth was driven with efficiency in mind, rather than simply increasing spend to generate more revenue.
Adding in-store conversion activity alongside ecommerce also gave Google a broader view of customer behaviour, helping optimise toward the full value of the campaign rather than online sales alone. The result was a stronger connection between digital media activity and Bay Gallery’s wider retail performance.
We’ve Helped
200+ Brands Grow.
5.0
“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”
Partner Relations, Fulfilment Australia
Verified on 
5.0
“We were impressed with their willingness to go the extra mile to find the right solution for our business.”
Director, Frys Energywise
Verified on
5.0
“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”
Marketing & Communications Manager, Mosman Preparatory School
Verified on
5.0
“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”
Head of Marketing, Automotive Services Company
Verified on
5.0
“Every team member showcased extensive knowledge in their respective areas.”
Manager, PUMP Haircare
Verified on
5.0
5.0
“They take pride in their knowledge and are generous in sharing it.”
Director, Melotti Media
Verified on
5.0
“Their expertise continues to provide new and innovative ways to improve performance and results.”
Brand Manager, Wellness & Fitness Company
Verified on
5.0
“I was pleased with their work ethic, diversity, and commitment to the project.”
Director, Food & Beverages Company
Verified on
5.0
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Brands We've
Already Helped Grow.
Where strategy turns into performance.
133%
Increase in
Followers
35,747
Organic Views,
$0 Spent
530%
Increase in
Unique Clicks
40%
Increase in
Conversions
322%
Increase in
Revenue
-66%
Cost Per
Lead
