How to Use TikTok’s Creator Search Insights Tool to Leverage Your TikTok SEO

Table of Contents

Table of Contents

TikTok's Creator Search Insights Tool

TikTok has recently introduced a feature that simplifies the creation of SEO-friendly video content for brands. This tool, known as TikTok’s Creator Search Insights, is particularly useful for those finding it challenging to come up with new content ideas or for anyone looking to break free from the limitation of just 200 views.

Step-by-step Guide

1. Finding the Creator Search Insights Tool

To access this feature, simply type ‘Creator Search Insights’ into the TikTok search bar and press the view button. This section reveals popular trends and their search popularity, providing valuable insights for your content strategy.

2. Exploring Categories and Keywords for Your Niche

The tool allows you to filter search results by categories such as food, fashion, sports, and more. This means you can easily find the top keywords within your specific niche. A screenshot within the tool shows popular search terms in the fashion category, for example. If you already have a topic in mind, you can use the search bar at the top to check the search popularity of that specific keyword. This feature is incredibly useful for determining how in-demand a certain topic or product is before you invest time in creating content around it. This not only streamlines your brainstorming process but also ensures your content is spot-on and relevant to your target audience.

3. Analysing Top Videos for Each Keyword

Besides showing popular keywords, the tool also lets you view the top videos for each keyword. This analysis can reveal what makes these videos successful, such as their titles, thumbnails, and hooks, offering insights you can apply to your own content.

4. Saving Ideas for Later

Next to each search term, there are two icons. By clicking the video camera icon, you can start filming a video immediately. If you’re not ready to film, the bookmark icon allows you to save search terms to your favourite folder for later access. This feature is conveniently accessible through the bookmark icon in the top right corner.

5. Filling Content Gaps

One of the standout features of the Creator Search Insights tool is the content gap feature. By clicking on the black ‘For You’ button, you’ll find a submenu that lets you switch your view to content gaps. This section shows in-demand topics that lack enough relevant videos to meet the audience’s needs on the platform.


The launch of TikTok’s Creator Search Insights tool signals a pivotal shift in digital marketing strategies. By leveraging this powerful feature, brands can significantly enhance their content’s reach and engagement, laying the groundwork for a successful digital marketing strategy. As TikTok continues to improve its search capabilities, refining your TikTok SEO content strategy becomes paramount. Understanding the Creator Search Insights tool is not just beneficial; it’s essential for any brand looking to stay competitive and resonate with its audience on a deeper level.

This tool represents TikTok’s commitment to empowering creators and brands with the insights needed to flourish. By following this guide, you’re not merely creating content; you’re forging a legacy on TikTok’s vibrant platform. Embark on this journey with TikTok’s Creator Search Insights at your side, and watch as your brand’s digital footprint expands into new, uncharted territories.


SOUP is a leading independent digital marketing agency in Australia, with expertise in SEO, Google Ads, Social and Email Marketing.

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