AWARD-WINNING INDEPENDENT DIGITAL AGENCY

The Right Mix, Considered From the Start.

SOUP is a senior-led digital marketing agency helping brands scale through clear direction, focused ambition, and measurable performance.

Measurable

Performance.

Clear

Direction.

Focused

Ambition.

We Keep Things Simple.

Direction.

Understanding & Choosing

Ambition.

Planning & Building

Performance.

Executing & Improving

“Growth isn’t guesswork. It’s choosing better, earlier.”

Katya Vakulenko, Founder & Managing Director

01 Direction.

Choose
What Matters.

Removing waste and focusing efforts where it counts
gives our team confidence in where to aim and why.

Our strategy, channel selection, budget focus and success
measures are defined through a deep dive.

Market Analysis
Competitor Review
Opportunity Mapping

02 Ambition.

Your Ambition.
Our Execution.

We turn growth goals into clear pathways,
building plans that evolve as your account grows.

Foundations.

Growth Roadmap
Channel Mix
Budget Allocation
Delivery Timelines

Testing.

Hypothesis Testing
Creative Variants
Audience Segments
Channel Trials

Scaling.

Budget Scaling
Channel Expansion
Winning Iteration
Efficiency Gains

Optimisation

A/B Testing
Funnel Refinement
Cost Reduction
Conversion Uplift

03 Performance.

Results You
Can Measure.

We improve outcomes through evidence.
Then, cut what isn’t working.

We focus on metrics that drive revenue, leads, and efficiency.

Revenue attribution
Lead quality
Cost efficiency
Conversion improvement

How We Deliver Growth.

Our services are applied carefully. We don’t just tick boxes.

Google Ads

Show up where your customers are searching. Control your budget. Track every click.

Search Campaigns
Shopping Ads
Performance Max

Meta Ads

Rank for searches that drive revenue and content that earns links.

Feeds & Stories
Retargeting
Lead Generation

TikTok Ads

Get in front of engaged audiences. Built for new audience reach.

In-Feed Ads
Spark Ads
Creative Testing

Social Media Marketing

Build content that gets shared. Nurture communities that convert.

Content Strategy
Community
Management
Paid & Organic

SEO

Rank for searches that drive revenue and content that earns links.

Technical Audit
On-Page Optimisation
Link Building

Email Marketing

Own your audience. Nurture leads into customers. Drive repeat purchases.

Campaign Strategy
Automation Flows
Building Flows

Copywriting

Words that sell. Headlines that stop scrolling.

Ad Copy
Landing Pages
Email Sequences

HubSpot Marketing

Automate what matters. Track the full funnel.

Platform Setup
Workflow Automation
Reporting Dashboards

Consultancy

Need a second opinion? Get clear direction on strategy, budget, and next steps.

Strategy Review
Channel Audit
Growth Planning

We work closely with leading partners and
deliver award-winning work built on impact
and measurable outcomes.

Trusted By Our Partners.

Recognised By Our Peers.

We’ve Helped
200+ Brands Grow.

5.0

“This combination of personalized service, innovative thinking, and effective execution truly sets SOUP Agency apart.”

Partner Relations, Fulfilment Australia

Verified on

5.0

“We were impressed with their willingness to go the extra mile to find the right solution for our business.”

Director, Frys Energywise

Verified on

5.0

“They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project’s value and make informed decisions.”

Marketing & Communications Manager, Mosman Preparatory School

Verified on

5.0

“They have a proactive approach, good communication skills, and a team passionate about helping us succeed.”

Head of Marketing, Automotive Services Company

Verified on

5.0

“Every team member showcased extensive knowledge in their respective areas.”

Manager, PUMP Haircare

Verified on

5.0

“We have been very happy with them.”

Marketing Manager, Vanilla Blue

Verified on

5.0

“They take pride in their knowledge and are generous in sharing it.”

Director, Melotti Media

Verified on

5.0

“Their expertise continues to provide new and innovative ways to improve performance and results.”

Brand Manager, Wellness & Fitness Company

Verified on

5.0

“I was pleased with their work ethic, diversity, and commitment to the project.”

Director, Food & Beverages Company

Verified on

5.0

“They have performed exceptionally well.”

Founder, KIS Academics

Verified on

Where We’ve Delivered Results.

Food, catering and beverage growth across search and lifecycle marketing. Results include 30%+ YoY revenue growth and higher repeat purchase.

Home and Tech growth across search and lifecycle marketing. Results include 25%+ YoY revenue growth and higher repeat purchase.

B2B lead generation built on intent targeting and funnel qualification. Results include 2–6x growth in sales leads and materially lower cost per lead.

Finance lead generation built on intent and funnel design. Results include 400%+ growth in qualified leads with lower CPL.

Retail ecommerce and email optimisation. Results include 100%+ revenue uplift in peak periods and stronger channel return.

Student enrolment acquisition focused on fast capture and low friction. Results include 2–5x more leads and CPL reductions 60-90%.

Beauty ecommerce growth through search and shopping optimisation. Results include 100%+ online revenue uplift and stronger CPC control.

Multi-location fitness acquisition improving conversions by around 40% through cleaner account structure and creative focus.

Ready to
Grow with

Direction?

Let’s talk about what matters most
to your business.

AWARD-WINNING INDEPENDENT DIGITAL AGENCY

Grow With Direction.

Measurable

Performance.

Clear

Direction.

Focused

Ambition.

Direction.

Ambition.

Performance.

01 Direction.

Removing waste and focusing efforts where it counts gives our team confidence in where to aim and why.

02 Ambition.

We turn growth goals into clear pathways, building plans that evolve as your account grows.

Foundations.

Testing.

Scaling.

Optimisation

03 Performance.

We improve outcomes through evidence. Then, cut what isn’t working.

Google Ads

Meta Ads

TikTok Ads

Social Media Marketing

SEO

Email Marketing

Copywriting

HubSpot Marketing

Consultancy

Our Expertise in Action.

We work closely with leading partners and deliver award-winning work built on impact and measurable outcomes.

Trusted By Our Partners.

Recognised By Our Peers.

We’ve Helped 200+ Brands Grow.

Food, catering and beverage growth across search and lifecycle marketing. Results include 30%+ YoY revenue growth and higher repeat purchase.

Home and Tech growth across search and lifecycle marketing. Results include 25%+ YoY revenue growth and higher repeat purchase.

B2B lead generation built on intent targeting and funnel qualification. Results include 2–6x growth in sales leads and materially lower cost per lead.

Finance lead generation built on intent and funnel design. Results include 400%+ growth in qualified leads with lower CPL.

Retail ecommerce and email optimisation. Results include 100%+ revenue uplift in peak periods and stronger channel return.

Student enrolment acquisition focused on fast capture and low friction. Results include 2–5x more leads and CPL reductions 60-90%.

Beauty ecommerce growth through search and shopping optimisation. Results include 100%+ online revenue uplift and stronger CPC control.

Multi-location fitness acquisition improving conversions by around 40% through cleaner account structure and creative focus.

Connect with us

What We Do

Company

Removing waste and focusing efforts where it counts
gives our team confidence in where to aim and why.

We turn growth goals into clear pathways,
building plans that evolve as your account grows.

We improve outcomes through evidence.
Then, cut what isn’t working.

Our Expertise
in Action.

We work closely with leading partners and
deliver award-winning work built on impact
and measurable outcomes.

We’ve Helped
200+ Brands Grow.